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Home Improvement in Germany, Euromonitor International

  • August 2014
  • -
  • Euromonitor International
  • -
  • 19 pages

The German home improvement category declined by 1% in current value terms in 2013 but remained fairly stable considering its high level of saturation and the still ongoing European debt crisis. Sales of home improvement products started slowly in 2013 but stable consumption in the second half of the year prevented a stronger decline. Due to the unfavourable weather conditions, there are a number of unfinished buildings and houses. Consequently, unfinished flats could not be equipped or...

Euromonitor International’s Home Improvement in Germany report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2018 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Bathroom and Sanitaryware, Decorating Sundries, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Home Improvement in Germany, Euromonitor International
HOME IMPROVEMENT IN GERMANY
Euromonitor International
August 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Improvement by Category: Value 2008-2013
Table 2 Sales of Home Improvement by Category: % Value Growth 2008-2013
Table 3 NBO Company Shares of Home Improvement: % Value 2009-2013
Table 4 LBN Brand Shares of Home Improvement: % Value 2010-2013
Table 5 Distribution of Home Improvement by Format: % Value 2008-2013
Table 6 Forecast Sales of Home Improvement by Category: Value 2013-2018
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2013-2018
Executive Summary
Home and Garden Market Shrinks Further in 2013
Praktiker Files for Insolvency
Private Label Shines Amidst Mixed Fortunes of Branded Players
Specialist Channels Still Reign But Internet Retailing Is on the Rise
Pockets of Growth Opportunities Exist in A Shrinking Industry
Key Trends and Developments
Back To Normality - Home and Garden Stagnation in Line With Economic Slowdown
Retail Consolidation for Home and Garden Specialist Retailers
Energy Efficiency, Digitalisation and Sustainability Shape Demand in Home and Garden
Market Data
Table 8 Sales of Home and Garden by Category: Value 2008-2013
Table 9 Sales of Home and Garden by Category: % Value Growth 2008-2013
Table 10 NBO Company Shares of Home and Garden: % Value 2009-2013
Table 11 LBN Brand Shares of Home and Garden: % Value 2010-2013
Table 12 Distribution of Home and Garden by Format: % Value 2008-2013
Table 13 Forecast Sales of Home and Garden by Category: Value 2013-2018
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2013-2018
Sources
Summary 1 Research Sources












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