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Homewares in Germany, Euromonitor International

  • August 2014
  • -
  • Euromonitor International
  • -
  • 21 pages

Homewares in Germany posted a growth of 1% in 2013 in current value terms to reach sales of €5.5 billion. With regards to the review period, this performance can be assessed as a positive development in a mature and saturated market. However, a stronger growth of homewares in 2013 was hampered by the growing number of single households and thus more eating out and less eating at home. Accordingly, the need to keep the food at home and thus the necessity for food storage products decreased.

Euromonitor International’s Homewares in Germany report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2018 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Dining, Kitchen.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Homewares market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Homewares in Germany, Euromonitor International
HOMEWARES IN GERMANY
Euromonitor International
August 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Homewares by Category: Value 2008-2013
Table 2 Sales of Homewares by Category: % Value Growth 2008-2013
Table 3 Sales of Homewares by Material: % Value Breakdown 2009-2013
Table 4 NBO Company Shares of Homewares: % Value 2009-2013
Table 5 LBN Brand Shares of Homewares: % Value 2010-2013
Table 6 Distribution of Homewares by Format: % Value 2008-2013
Table 7 Forecast Sales of Homewares by Category: Value 2013-2018
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2013-2018
Württembergische Metallwarenfabrik AG (wmf) in Home and Garden (germany)
Strategic Direction
Key Facts
Summary 1 Württembergische Metallwarenfabrik AG (WMF): Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Württembergische Metallwarenfabrik AG (WMF): Competitive Position 2013
Executive Summary
Home and Garden Market Shrinks Further in 2013
Praktiker Files for Insolvency
Private Label Shines Amidst Mixed Fortunes of Branded Players
Specialist Channels Still Reign But Internet Retailing Is on the Rise
Pockets of Growth Opportunities Exist in A Shrinking Industry
Key Trends and Developments
Back To Normality - Home and Garden Stagnation in Line With Economic Slowdown
Retail Consolidation for Home and Garden Specialist Retailers
Energy Efficiency, Digitalisation and Sustainability Shape Demand in Home and Garden
Market Data
Table 9 Sales of Home and Garden by Category: Value 2008-2013
Table 10 Sales of Home and Garden by Category: % Value Growth 2008-2013
Table 11 NBO Company Shares of Home and Garden: % Value 2009-2013
Table 12 LBN Brand Shares of Home and Garden: % Value 2010-2013
Table 13 Distribution of Home and Garden by Format: % Value 2008-2013
Table 14 Forecast Sales of Home and Garden by Category: Value 2013-2018
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2013-2018
Sources
Summary 3 Research Sources












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