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Homewares in Germany, Euromonitor International

  • August 2014
  • -
  • Euromonitor International
  • -
  • 21 pages

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Homewares in Germany posted a growth of 1% in 2013 in current value terms to reach sales of €5.5 billion. With regards to the review period, this performance can be assessed as a positive development in a mature and saturated market. However, a stronger growth of homewares in 2013 was hampered by the growing number of single households and thus more eating out and less eating at home. Accordingly, the need to keep the food at home and thus the necessity for food storage products decreased.

Euromonitor International’s Homewares in Germany report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2018 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Dining, Kitchen.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Homewares market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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