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Menswear in Italy, Euromonitor International

  • September 2014
  • -
  • Euromonitor International
  • -
  • 46 pages

During 2013, menswear in Italy maintained the negative growth trend which began in 2009 and which continued throughout the review period. Despite Italian men being more sensitive to fashion trends in general towards the end of the review period, this key factor was not enough in itself to ensure positive volume growth in menswear during 2013.

Euromonitor International’s Menswear in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Men’s Outerwear, Men’s Underwear, Nightwear and Swimwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Menswear in Italy, Euromonitor International
MENSWEAR IN ITALY
Euromonitor International
September 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Menswear: Volume 2008-2013
Table 2 Sales of Menswear: Value 2008-2013
Table 3 Sales of Menswear: % Volume Growth 2008-2013
Table 4 Sales of Menswear: % Value Growth 2008-2013
Table 5 NBO Company Shares of Menswear: % Value 2009-2013
Table 6 LBN Brand Shares of Menswear: % Value 2010-2013
Table 7 Forecast Sales of Menswear: Volume 2013-2018
Table 8 Forecast Sales of Menswear: Value 2013-2018
Table 9 Forecast Sales of Menswear: % Volume Growth 2013-2018
Table 10 Forecast Sales of Menswear: % Value Growth 2013-2018
Adidas Italy SpA in Apparel and Footwear (italy)
Strategic Direction
Key Facts
Summary 1 adidas Italy SpA: Key Facts
Summary 2 adidas Italy SpA: Operational Indicators
Company Background
Competitive Positioning
Summary 3 adidas Italy SpA: Competitive Position 2013
Retail Operations
Summary 4 Adidas Italy SpA: Retail Operational Indicators
Internet Strategy
Production
Benetton Group SpA in Apparel and Footwear (italy)
Strategic Direction
Key Facts
Summary 5 Benetton Group SpA: Key Facts
Summary 6 Benetton Group SpA: Operational Indicators
Company Background
Competitive Positioning
Summary 7 Benetton Group SpA: Competitive Position 2013
Production
Chart 1 APP2014it_Benetton: in Florence
Hennes and Mauritz SRL in Apparel and Footwear (italy)
Strategic Direction
Key Facts
Summary 8 Hennes and Mauritz Srl: Key Facts
Summary 9 Hennes and Mauritz Srl: Operational Indicators
Company Background
Competitive Positioning
Summary 10 Hennes and Mauritz Srl: Competitive Position 2013
Retail Operations
Summary 11 Hennes and Mauritz Srl: Retail Operational Indicators
Internet Strategy
Chart 2 APP2014it_HandM: in Florence
Production
Inditex, Industria De Diseño Textil SA in Apparel and Footwear (italy)
Strategic Direction
Key Facts
Summary 12 Inditex, Industria de Diseño Textil SA: Key Facts
Summary 13 Inditex, Industria de Diseño Textil SA: Operational Indicators
Company Background
Competitive Positioning
Summary 14 Inditex, Industria de Diseño Textil SA: Competitive Position 2013
Retail Operations
Summary 15 Inditex, Industria de Diseño Textil SA: Retail Operational Indicators
Internet Strategy
Chart 3 APP2014it_Zara: in Florence
Production
Nike Inc in Apparel and Footwear (italy)
Strategic Direction
Key Facts
Summary 16 Nike Inc: Key Facts
Summary 17 Nike Inc: Operational Indicators
Company Background
Competitive Positioning
Summary 18 Nike Inc: Competitive Position 2013
Retail Operations
Summary 19 Nike Inc: Retail Operational Indicators
Internet Strategy
Production
Executive Summary
Apparel Continues To Decline in 2013 Due To the Economic Recession
Fast Fashion Attracts Italian Consumers
More Consumers Shop for Apparel and Footwear Online
the Number of Franchised and Flagship Mono-brand Retail Outlets Is Growing
Further Stagnation Is Expected Over the Forecast Period
Key Trends and Developments
Growing Demand for Low-cost Fast Fashion in Italy
Increasing Pressure on Apparel Manufacturers Due To Rising Costs, Lower Purchasing Power and Demand for Promotions
E-commerce on the Rise
the Economic Outlook Remains Unfavourable
Market Data
Table 11 Sales of Apparel and Footwear by Category: Volume 2008-2013
Table 12 Sales of Apparel and Footwear by Category: Value 2008-2013
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2008-2013
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2008-2013
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2009-2013
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2010-2013
Table 17 Distribution of Apparel and Footwear by Format: % Value 2008-2013
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2013
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Definitions
Sources
Summary 20 Research Sources












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