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Womenswear in Italy, Euromonitor International

  • September 2014
  • -
  • Euromonitor International
  • -
  • 51 pages

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During 2013, womenswear once again suffered from the sustained slowdown in the country’s economy, leading to reduced purchasing power among Italy’s female population. As a result, many Italian women are now reducing their spending on apparel. Women with families also tend to prefer to reduce their own spending in order to purchase new clothing for their children. As such, both volume and value of womenswear recorded declines in Italy during 2013.

Euromonitor International’s Womenswear in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Women’s Outerwear, Women’s Underwear, Nightwear and Swimwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Womenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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