Table of Contents
Alcoholic drinks performed fairly well in Nigeria in 2015 compared with the review period CAGRs, although volume growth was weaker than during 2014. Beer, the dominant category, continued to see slower growth than over the last 10 years, whilst even the developing and dynamic categories of wine and spirits registered a slowdown in growth compared with the review period CAGRs due to depressed consumer spending power as Nigeria’s GDP growth weakened substantially in 2015.
Euromonitor International’s Alcoholic Drinks in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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