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Beer in Germany, Euromonitor International

  • September 2014
  • -
  • Euromonitor International
  • -
  • 42 pages

Due to socio-demographic changes and changing consumer behaviour, beer consumption in Germany continued to decline steadily. In 2013 retail volume sales declined more strongly than the decline faced over 2008-2013 as a whole. Particularly the increasing health consciousness of German consumers and therefore more moderate beer consumption negatively affected off- and on-trade volume sales of beer. Furthermore, the younger generations are also changing their drinking behaviour and becoming...

Euromonitor International’s Beer in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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Beer in Germany, Euromonitor International

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