Table of Contents
The worsening of the Italian economic situation and the poor weather conditions during the spring and the summer had a negative impact on the performance of beer in both the on-trade and off-trade channels. The negative performance of the Italian economy decreased Italians’ disposable incomes, resulting in a reduction in leisure expenditure. As a consequence, beer registered a decline in volume terms, which was more pronounced in the on-trade channel, as more Italians were willing to consume at...
Euromonitor International’s Beer in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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