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Health and Wellness in the US

  • April 2016
  • -
  • Euromonitor International
  • -
  • 107 pages

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Total growth of health and wellness sales in the US slowed in 2015, as consumers continue to re-shape their definition of a “healthy diet”. As consumers increasingly eschew the concept of “dieting” in favour of eating more unprocessed foods, growth by better-for-you and fortified/functional packaged food and beverages is weak. This weakness is being offset to some extent, however, by the continuing strong performance from organic and food intolerance, which consumers increasingly view as...

Euromonitor International's Health and Wellness in USA report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2011-2015, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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