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Spirits in Germany, Euromonitor International

  • September 2014
  • -
  • Euromonitor International
  • -
  • 50 pages

Sales of spirits continued to be shaped by a strong trend towards premiumisation in 2013. As volume sales witnessed further declines, total turnover benefited from consumers’ growing demand for more premium spirits, which drove up the average unit price. The premiumisation trend was particularly pronounced with regard to gin, which registered a 3% unit price increase as higher priced brands, such as Hendrick’s English gin, gained in popularity.

Euromonitor International’s Spirits in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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Spirits in Germany, Euromonitor International

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