Table of Contents
Spirits was the mature category that was hit the hardest in value terms by the economic crisis in 2013. Falling GDP and high unemployment, especially amongst the younger generation, decreased Italians’ disposable incomes, causing a contraction in the consumption of spirits. Also, other factors had a negative effect on consumption. Amongst them, it is worth mentioning a shift in demand towards lower alcohol content beverages, the increase in the frequency of road checks by the authorities, with...
Euromonitor International’s Spirits in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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