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Hot Topic—Forecasts and Trends for Pay TV Offerings and Bundles in Colombia

  • September 2014
  • 30 pages
  • Frost & Sullivan
Report ID: 2387295


Table of Contents

Diverse New Offerings are Reshaping the Pay TV Competitive Scenario in Colombia

This research service discusses the trends and forecasts for the Colombian pay TV services market. The market is growing above the average of the total telecom market in Colombia, and is being driven by diverse new offerings. This research provides subscriber forecasts and trends for high-definition, video on demand, prepaid, and multiple-play offerings. The base year is 2013, and with forecasts up to 2019.

Key Findings
-The pay TV services market in Colombia continues to grow above the total telecom market average. This growth is being led by basic postpaid subscriptions of direct-to-home (DTH) TV, value-added services, such as high-definition (HD) and video on demand (VOD), as well as innovative commercialization models including prepaid plans and multiple-play bundles.
-Colombian operators have been increasing the line-up of HD channels and designing plans with more affordable prices.
-In 2013, Colombia had 0.6 million HD subscribers. By 2019, this number is expected to reach million, or % of total pay TV subscribers.
-The growing demand for movies and television shows at a convenient time for the viewer rather than during the scheduled broadcast time, is increasingly stimulating VOD services, especially with catch-up features which are usually free.
-All major Colombian pay TV providers have been investing in developing their own VOD platforms in order to gain new premium subscribers and increase their average revenue per user (ARPU); examples include Claro (Clarovideo), UNE, and Directv.
-Prepaid pay TV services are only offered by Directv in Colombia; however, it already represents the larger part of the company´s net additions in 2013.
-Colombian operators are combining voice, data, video, and mobile services in bundles in order to lower average telecommunication services costs for their customers. Today, almost all telecom operators have an offering of quadruple-play (4P) bundle.
-4P bundles are estimated to increase from % of subscribers in 2013 to% in 2019, and triple-play (3P) bundles to reach % of subscribers in 2019 versus % in 2013.
-Despite the thriving scenario for the pay TV services market, which is reflected in this study’s forecast estimates, this market has been growing at lower rates each year. This scenario is partly due to new business models with growing adoption in the region, especially over-the-top services, which have been increasingly adopted by users and operators as a new service.

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