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China Health Food Industry Report, 2014-2017

  • September 2014
  • -
  • Research In China
  • -
  • 120 pages

With the development of China’s economy, health foods, which have special functions of adjusting human body physiology, preventing diseases, promoting health, prolonging life, etc., have won great popularity with a variety of specific populations. In 2013, the market size of health food in China reached RMB187.4 billion, up 12.0% year on year, recording a CAGR of 22.1% during 2006-2013.

China's health product industry is composed of many extremely scattered segments, which develop simultaneously, mainly referring to vitamin & dietary supplements, functional food, and traditional products, of which Vitamin & Dietary Supplements generated RMB83.7 billion in retail sales in 2013, accounting for 59.3% of the whole industry.

In terms of competitive landscape, direct selling brands such as Amway, Perfect, and other foreign brands still occupy a 74% share in vitamin & dietary supplements market while the remaining 26% share is dominated by the non-direct selling brands like BY-HEALTH. The number of functional health food enterprises is close to 2,000, represented by Red Bull, Jing brand and Besunyen, which took the leading position in functional drinks, health care wine and slimming tea products, respectively. Additionally, in the field of traditional health foods, there are numerous small and medium-sized herb nourishing food producers, among which the typical ones include Wanji, a ginseng products manufacturer, Joincare, a producer of oral solution for beauty, as well as Shandong Dong-e E-Jiao Group, a leader in donkey-hide gelatin market.

China Health Food Industry Report, 2014-2017 is primarily concerned with the followings:

Overview of China health food industry, including development history, policies and regulations, market size, import and export, marketing channels and trends, etc.;
Health food market segments, including market size, competitive landscape and trends, etc. of dietary supplements, traditional health products, and functional health foods;
Analysis of 24 domestic and foreign manufacturers such as Amway, Perfect, Tiens Group, BY-HEALTH, Jiaoda Onlly, Joincare, Shandong Dong-e E-Jiao Group, Herbalife, Besunyen, Real Nutriceutical, Sinolife United, and Sanjing Pharmaceutical, covering their profile, financial situation, output and sales volume, major customers, featured products, R&D, distribution of production bases, technical characteristics, and the like.

Table Of Contents

China Health Food Industry Report, 2014-2017
1. Status Quo of Health Food Industry
1.1 Definition and Classification
1.2 Development History
1.3 Regulations and Policies
1.3.1 Regulations
1.3.2 Policies
1.4 Examination and Approval, 2014
1.5 Marketing Channels

2. China's Health Food Market
2.1 Status Quo
2.2 Import and Export
2.2.1 Import
2.2.2 Export
2.3 Major Segments
2.4 Forecast

3. Vitamin and Dietary Supplements
3.1 Market Size
3.2 Channels
3.3 Competitive Landscape
3.4 Trends

4. Functional Health Food
4.1 Market Size
4.2 Competitive Landscape
4.3 Trends

5. Traditional Health Food
5.1 Market Size
5.2 Market Competition
5.3 Trends

6. Traditional Health Food Suppliers
6.1 Joincare Pharmaceutical Group Industry Co., Ltd
6.1.1 Profile
6.1.2 Operation
6.1.3 Main Business Structure
6.1.4 Gross Margin (by Product)
6.1.5 Health Food-related Business
6.1.6 Strategic Adjustment of Health Food Business
6.2 Shandong Dong-e E-Jiao Group
6.2.1 Profile
6.2.2 Operation
6.2.3 Main Business
6.2.4 Gross Margin (by Product)
6.2.5 Donkey-hide Gelatin Price
6.2.6 Products and Production Bases
6.3 Hainan Yedao (Group) Co., Ltd
6.3.1 Profile
6.3.2 Operation
6.3.3 Main Business Structure
6.3.4 Gross Margin (by Product)
6.3.5 Top Clients
6.3.6 Health Food-related Business
6.4 Lei Shi
6.4.1 Profile
6.4.2 Main Health Food
6.5 Jiangzhong Medical Co., Ltd (JZJT)
6.5.1 Profile
6.5.2 Operation
6.5.3 Main Business Structure
6.5.4 Gross Margin
6.5.5 Health Food Strategy
6.6 Hong Fu Loi Holdings Limited
6.6.1 Profile
6.6.2 Main Health Food
6.7 Zhongjianxing Group Co., Ltd
6.7.1 Profile
6.7.2 Main Health Food
6.8 Wang's
6.8.1 Profile
6.8.2 Main Health Food

7. Vitamin and Food Supplement Suppliers
7.1 Shanghai Jiaoda ONLLY Co., Ltd
7.1.1 Profile
7.1.2 Operation
7.1.3 Main Business Structure
7.1.4 Gross Margin
7.1.5 Health Food-related Business
7.2 Amway (China) Co., Ltd
7.2.1 Profile
7.2.2 Operation
7.2.3 Main Health Food
7.2.4 Project Progress in China
7.3 Perfect (China) Co., Ltd
7.3.1 Profile
7.3.2 Main Health Food and Production Bases
7.4 Sinolife United
7.4.1 Profile
7.4.2 Operation
7.4.3 Main Business Structure
7.4.4 Channels
7.4.5 Main Product and Production Layout
7.5.1 Profile
7.5.2 Operation
7.5.3 Main Business Structure
7.5.4 Gross Margin
7.5.5 Health Food-related Business
7.5.6 RandD
7.5.7 Strategic Planning and Implementation
7.6 Neptunus Bioengineering Co., Ltd
7.6.1 Profile
7.6.2 Operation
7.6.3 Main Business Structure
7.6.4 Gross Margin (by Product)
7.6.5 Top Clients
7.6.6 Health Food-related Business
7.6.7 Products and Production Bases
7.7.1 Profile
7.7.2 Operation
7.7.3 Main Business Structure
7.7.4 Main Product
7.7.5 Gross Margin
7.7.6 Sales Channel in China
7.7.7 Production Layout in China
7.8 Tiens Group Co., Ltd.
7.8.1 Profile
7.8.2 Main Health Food and Production Bases
7.9 Ruinian International Limited
7.9.1 Profile
7.9.2 Operation
7.9.3 Main Business Structure
7.9.4 Gross Margin
7.9.5 Channel Development
7.9.6 RandD
7.9.7 Production Layout

8 Functional Food Suppliers
8.1 Besunyen
8.1.1 Profile
8.1.2 Operation
8.1.3 Main Business Structure
8.1.4 Gross Margin
8.1.5 Sales and Price
8.1.6 Channel Operation
8.1.7 Market Share
8.2 Sanjing Pharmaceutical Co., Ltd
8.2.1 Profile
8.2.2 Operation
8.2.3 Main Business Structure
8.2.4 Gross Margin
8.2.5 RandD
8.3 Shanghai Goldpartner Biotech Co., Ltd.
8.3.1 Profile
8.3.2 Health Food-related Business
8.4 North China Pharmaceutical Group Corp (NCPC)
8.4.1 Profile
8.4.2 Operation
8.4.3 Main Business Structure
8.4.4 Gross Margin (by Product)
8.4.5 Top Clients
8.4.6 Health Food-related Business
8.5 Hailisheng Group
8.5.1 Profile
8.5.2 Main Health Food and Production Bases
8.6 Zhen-Ao Group
8.6.1 Profile
8.6.2 Main Health Food
8.7 Harbin Pharmaceutical Group Co., Ltd.
8.7.1 Profile
8.7.2 Operation
8.7.3 Main Business Structure
8.7.4 Gross Margin
8.7.5 Health Food-related Business

Companies Mentioned

Joincare Pharmaceutical Group Industry Co., Ltd
Shandong Dong-e E-Jiao Group
Hainan Yedao (Group) Co., Ltd
Lei Shi
Jiangzhong Medical Co., Ltd (JZJT)
Hong Fu Loi Holdings Limited
Zhongjianxing Group Co., Ltd
Shanghai Jiaoda ONLLY Co., Ltd
Amway (China) Co., Ltd
Perfect (China) Co., Ltd
Sinolife United
Neptunus Bioengineering Co., Ltd
Tiens Group Co., Ltd.
Ruinian International Limited
Sanjing Pharmaceutical Co., Ltd
Shanghai Goldpartner Biotech Co., Ltd.
North China Pharmaceutical Group Corp (NCPC)
Hailisheng Group
Zhen-Ao Group
Harbin Pharmaceutical Group Co., Ltd.

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