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Competitive Strategies Benchmarking in Data Center Physical Infrastructure Industry

  • September 2014
  • -
  • Frost & Sullivan
  • -
  • 74 pages

Summary

Table of Contents

Participants to Compete on the Basis of Creating Differentiation Across the Product Life Cycle

The global data center market is witnessing buoyant growth at a time of increased penetration of co-location and cloud computing businesses. An integrated, efficient, and scalable power infrastructure is paramount in order to sustain the demand arising out of the emerging data center trends, such as server virtualization, installation of blade servers, data center modularity, carbon emission norms, and so on. As the market leader is setting a benchmark on the front of market share and future growth strategy, the other contenders in the industry are getting on track through organic and inorganic growth strategies in order to gain maximum market share.

Executive Summary
-The global data center market is witnessing buoyant growth at a time of increased penetration of co-location and cloud computing businesses.
-An integrated, efficient, and scalable data center physical infrastructure is paramount in order to sustain the demand arising out of the emerging data center trends, such as server virtualization, installation of blade servers, data center modularity, carbon emission norms, and so on.
-Large and extra-large data centers with floor area of more than lakh square feet are surging in numbers globally.
-The data center uptime requirement for a tier-IV facility has gone up from the level of % to %.
-The above mentioned factors will impact the way the power system vendors are competing in the market, putting tremendous pressure on solution packaging and customisation, while not losing sight from the facility’s uptime.
-All the big brands are in the fray to create differentiation through innovation across the value chain. The growth strategies are being re-defined and strengthening product portfolio is becoming the norm.
-As the market leader is setting a benchmark on the front of market share and future growth strategy, the other contenders in the industry are getting on track through organic and inorganic growth strategies in order to gain maximum market share.
-Schneider Electric’s acquisition of M&C Energy Group in 2012 and successful business integration has strengthened its capability to respond to the fast growing demand for energy management services.
-Emerson has strived to create a balanced mix of power solutions to serve data center facilities seamlessly while taking care of physical infrastructure and IT equipment.
-Eaton’s specialised data center offerings in information technology (IT) and data centre solutions, called enclosure power distribution unit (ePDU™) and Eaton BladeUPS™, have the potential to create a very strong differentiation from its rivals’ products by supporting varying power levels in a rack, monitoring power consumption, driving individual and blade servers, and so on.
-Similar to its peers, Socomec plans to double the turnover by 2020-22 by riding high on two fronts of growth strategy—organic growth with the launch of high potential products and growth through external acquisitions.
-ABB’s long presence in the market, mainly catering to the switchgears and utility focused power system components, would help it develop a competitive advantage in introducing its UPS to the data center market.

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