1. Market Research
  2. > Automotive
  3. > Auto Parts Market Trends

Strategic Outlook of Vehicle Relationship Management Market in Europe and North America

  • September 2014
  • 69 pages
  • Frost & Sullivan
Report ID: 2390315


Table of Contents

Billion Dollar Revenue Potential by Capturing Long-Term Opportunities Through Vehicle and Customer

The aim of this strategic study is to present and analyze the impact of vehicle relationship management in the automotive industry. It puts forth the key segments of vehicle relationship management by identifying the context, consideration, and involvement of OEMs and other ecosystem partners in these segments. This research service identifies strategies and market opportunities for the automotive industry in Europe and North America using vRM. It also showcases the different counter measures that can be adopted using vRM strategies for converting lost opportunities into possible revenue initiators. This research is supported by case studies and strategic conclusions and recommendations and also provides links to supplementary research studies.

Executive Summary—Top 5 Market Highlights
Deploying effective vehicle relationship management (vRM) strategies is expected to turn the car into a digital wallet through an ecosystem of consumer centric services and applications.
Vehicle Relationship Management Market: Top 5 Market Highlights, Europe and North America, 2013

vRM Potential
Effective utilization of vRM strategies would aid original equipment manufacturers (OEMs) tap into a revenue potential of about $ billion. External Web-based companies (example: Google and Skype) can create a niche for themselves using this revenue opportunity for consumer engagement services.

It is All About Data Feedback
OEMs lose significant opportunity with respect to product planning with the lack of customer/vehicle data feedback. Direct interaction between an OEM and customer/vehicle will help the former understand and gauge customer preferences and reduce several inefficiencies. vRM tools such as preventive maintenance alerts and warranty analytics increase customer satisfaction levels and opportunities beyond the point of sale.

Dealer Opportunity Capitalization
vRM empowers dealers with the critical advantage of being the first touch point with the customer. This engagement is vital, as this builds the basis for future customer-dealer interactions. Though aftermarket vendors are quick to adapt with competitive prices, dealers need to outpace them with customer convenience that will outweigh the premium they pay post free warranty.

Telematics Strategies to Pay for itself
Consumer engagement companies are trying to connect with consumers in multiple ways. If an OEM can enable that engagement through the vehicle using connected telematics platform; that kind of value and data is phenomenal. This will also allow OEMs to facilitate their telematics strategy to pay for itself.

Preserving Vehicle Value
Over-the-air (OTA) platforms will enable OEMs to extend software over-the-air (SOTA)/firmware over-the- air (FOTA) to not only vehicles but also to their component suppliers and service partners. This will not only give access to vehicle data and preserve its value throughout the vehicle lifecycle, but will also aid in reduction of repair/recall costs. Additionally, this will provide increased opportunities for dealers to sell more used vehicles and get insights into newer customer information.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Ahmad helps you find the right report:


The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Global Connected Car Market Outlook, 2017

  • $ 10000
  • Industry report
  • March 2017
  • by Frost & Sullivan

OEMs Plan to Embrace Servicification Model Targeting $50 Billion Aftersales Market While 200 New Start-ups Prepare to Disrupt the Industry with Unique Platform-based Business Models The 2017 connected ...

Worldwide Automotive In-Vehicle Infotainment System and Microprocessor Forecast, 2017-2021

  • $ 5720
  • Industry report
  • May 2017
  • by IDC

This IDC study provides data for the in-vehicle infotainment (IVI) system for 2016-2021, with analysis and commentary. The automobile continues to represent the largest single application growth opportunity ...

Connected Car Devices Market by communication type, Connectivity Type, Product Type, Vehicle Type, and Region - Global Forecast to 2021

  • $ 5650
  • Industry report
  • April 2017
  • by MarketsandMarkets

“Stringency of vehicle safety legislations in developed regions, improving socio-economic conditions in developing regions along with growing demand for electric vehicles across the globe to fuel the ...


Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.