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  5. > Beer in Germany, MarketLine

Beer in Germany, MarketLine

  • April 2015
  • -
  • MarketLine
  • -
  • 34 pages

Introduction

Beer in Germany industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Germany beer market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The beer market consists of retail sales (including on-trade such as bars) of ales, stouts & bitters, low/no alcohol beers, premium lager, specialty beers and standard lager. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2014 annual average exchange rates.

*The German beer market had total revenues of $33.3bn in 2014, representing a compound annual growth rate (CAGR) of 1.2% between 2010 and 2014.

*Market consumption volumes declined with a CARC of -0.3% between 2010 and 2014, to reach a total of 8.7 billion liters in 2014.

*The performance of the market is forecast to accelerate, with an anticipated CAGR of 1.5% for the five-year period 2014 - 2019, which is expected to drive the market to a value of $35.8bn by the end of 2019.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the beer market in Germany

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the beer market in Germany

Leading company profiles reveal details of key beer market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Germany beer market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Germany economy

Key Questions Answered

What was the size of the Germany beer market by value in 2014?

What will be the size of the Germany beer market in 2019?

What factors are affecting the strength of competition in the Germany beer market?

How has the market performed over the last five years?

Who are the top competitiors in Germany's beer market?

Table Of Contents

Beer in Germany, MarketLine
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market share 12
Market distribution 13
Market Outlook 14
Market value forecast 14
Market volume forecast 15
Five Forces Analysis 16
Summary 16
Buyer power 17
Supplier power 18
New entrants 19
Threat of substitutes 20
Degree of rivalry 21
Leading Companies 22
Anheuser-Busch InBev SA/NV 22
Bitburger Braugruppe GmbH 26
Brauholding Bayern Mitte AG 27
Dr. August Oetker KG 28
Macroeconomic Indicators 29
Country Data 29
Methodology 31
Industry associations 32
Related MarketLine research 32
Appendix 33
About MarketLine 33

LIST OF TABLES
Table 1: Germany beer market value: $ million, 2010-14 8
Table 1: Germany beer market volume: million liters, 2010-14 9
Table 1: Germany beer market category segmentation: $ million, 2014 10
Table 1: Germany beer market geography segmentation: $ million, 2014 11
Table 1: Germany beer market share: % share, by value, 2014 12
Table 1: Germany beer market distribution: % share, by value, 2014 13
Table 1: Germany beer market value forecast: $ million, 2014-19 14
Table 1: Germany beer market volume forecast: million liters, 2014-19 15
Table 1: Anheuser-Busch InBev SA/NV: key facts 22
Table 1: Anheuser-Busch InBev SA/NV: key financials ($) 23
Table 1: Anheuser-Busch InBev SA/NV: key financial ratios 24
Table 1: Bitburger Braugruppe GmbH: key facts 26
Table 1: Brauholding Bayern Mitte AG: key facts 27
Table 1: Dr. August Oetker KG: key facts 28
Table 1: Germany size of population (million), 2010-14 29
Table 1: Germany gdp (constant 2005 prices, $ billion), 2010-14 29
Table 1: Germany gdp (current prices, $ billion), 2010-14 29
Table 1: Germany inflation, 2010-14 30
Table 1: Germany consumer price index (absolute), 2010-14 30
Table 1: Germany exchange rate, 2010-14 30

LIST OF FIGURES
Figure 1: Germany beer market value: $ million, 2010-14 8
Figure 1: Germany beer market volume: million liters, 2010-14 9
Figure 1: Germany beer market category segmentation: % share, by value, 2014 10
Figure 1: Germany beer market geography segmentation: % share, by value, 2014 11
Figure 1: Germany beer market share: % share, by value, 2014 12
Figure 1: Germany beer market distribution: % share, by value, 2014 13
Figure 1: Germany beer market value forecast: $ million, 2014-19 14
Figure 1: Germany beer market volume forecast: million liters, 2014-19 15
Figure 1: Forces driving competition in the beer market in Germany, 2014 16
Figure 1: Drivers of buyer power in the beer market in Germany, 2014 17
Figure 1: Drivers of supplier power in the beer market in Germany, 2014 18
Figure 1: Factors influencing the likelihood of new entrants in the beer market in Germany, 2014 19
Figure 1: Factors influencing the threat of substitutes in the beer market in Germany, 2014 20
Figure 1: Drivers of degree of rivalry in the beer market in Germany, 2014 21
Figure 1: Anheuser-Busch InBev SA/NV: revenues and profitability 24
Figure 1: Anheuser-Busch InBev SA/NV: assets and liabilities 25


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