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Personal Hygiene in Turkey

  • June 2016
  • -
  • MarketLine
  • -
  • 39 pages

Summary
Personal Hygiene in Turkey industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Turkey personal hygiene market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.


Synopsis
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the personal hygiene market in Turkey

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal hygiene market in Turkey

Leading company profiles reveal details of key personal hygiene market players' global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Turkey personal hygiene market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Turkey economy


Reasons To Buy
What was the size of the Turkey personal hygiene market by value in 2015?

What will be the size of the Turkey personal hygiene market in 2020?

What factors are affecting the strength of competition in the Turkey personal hygiene market?

How has the market performed over the last five years?

Who are the top competitiors in Turkey's personal hygiene market?

Key Highlights
- The personal hygiene market consists of the retail sale of anti-perspirants and deodorants, bath and shower products, and soap.

- The Turkish Personal Hygiene market generated total revenues of $542.1m in 2015, representing a compound annual growth rate (CAGR) of 3.4% between 2011 and 2015.

- Most of the foreign investors in the cosmetics and personal care products sector are manufacturing through joint ventures and licensing agreements.

- The performance of the market is forecast to follow a similar pattern with an anticipated CAGR of 3.6% for the five-year period 2015 - 2020, which is expected to drive the market to a value of $646.7m by the end of 2020.

Table Of Contents

Personal Hygiene in Turkey
Table of Contents
Executive Summary
Market value
Market value forecast
Market volume
Market volume forecast
Category segmentation
Geography segmentation
Market share
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market volume
Market Segmentation
Category segmentation
Geography segmentation
Market share
Market distribution
Market Outlook
Market value forecast
Market volume forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Beiersdorf AG
Colgate-Palmolive Company
Evyap
Unilever
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine

List of Tables
Table 1: Turkey personal hygiene market value: $ million, 2011-15
Table 2: Turkey personal hygiene market volume: million units, 2011-15
Table 3: Turkey personal hygiene market category segmentation: $ million, 2015
Table 4: Turkey personal hygiene market geography segmentation: $ million, 2015
Table 5: Turkey personal hygiene market share: % share, by value, 2015
Table 6: Turkey personal hygiene market distribution: % share, by value, 2015
Table 7: Turkey personal hygiene market value forecast: $ million, 2015-20
Table 8: Turkey personal hygiene market volume forecast: million units, 2015-20
Table 9: Beiersdorf AG: key facts
Table 10: Beiersdorf AG: key financials ($)
Table 11: Beiersdorf AG: key financials (€)
Table 12: Beiersdorf AG: key financial ratios
Table 13: Colgate-Palmolive Company: key facts
Table 14: Colgate-Palmolive Company: key financials ($)
Table 15: Colgate-Palmolive Company: key financial ratios
Table 16: Evyap: key facts
Table 17: Unilever: key facts
Table 18: Unilever: key financials ($)
Table 19: Unilever: key financials (€)
Table 20: Unilever: key financial ratios
Table 21: Turkey size of population (million), 2011-15
Table 22: Turkey gdp (constant 2005 prices, $ billion), 2011-15
Table 23: Turkey gdp (current prices, $ billion), 2011-15
Table 24: Turkey inflation, 2011-15
Table 25: Turkey consumer price index (absolute), 2011-15
Table 26: Turkey exchange rate, 2011-15

List of Figures
Figure 1: Turkey personal hygiene market value: $ million, 2011-15
Figure 2: Turkey personal hygiene market volume: million units, 2011-15
Figure 3: Turkey personal hygiene market category segmentation: % share, by value, 2015
Figure 4: Turkey personal hygiene market geography segmentation: % share, by value, 2015
Figure 5: Turkey personal hygiene market share: % share, by value, 2015
Figure 6: Turkey personal hygiene market distribution: % share, by value, 2015
Figure 7: Turkey personal hygiene market value forecast: $ million, 2015-20
Figure 8: Turkey personal hygiene market volume forecast: million units, 2015-20
Figure 9: Forces driving competition in the personal hygiene market in Turkey, 2015
Figure 10: Drivers of buyer power in the personal hygiene market in Turkey, 2015
Figure 11: Drivers of supplier power in the personal hygiene market in Turkey, 2015
Figure 12: Factors influencing the likelihood of new entrants in the personal hygiene market in Turkey, 2015
Figure 13: Factors influencing the threat of substitutes in the personal hygiene market in Turkey, 2015
Figure 14: Drivers of degree of rivalry in the personal hygiene market in Turkey, 2015
Figure 15: Beiersdorf AG: revenues and profitability
Figure 16: Beiersdorf AG: assets and liabilities
Figure 17: Colgate-Palmolive Company: revenues and profitability
Figure 18: Colgate-Palmolive Company: assets and liabilities
Figure 19: Unilever: revenues and profitability
Figure 20: Unilever: assets and liabilities

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