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Personal Hygiene in Poland

  • August 2014
  • -
  • MarketLine
  • -
  • 36 pages

Introduction

Personal Hygiene in Poland industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2009-13, and forecast to 2018). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Poland personal hygiene market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The personal hygiene market consists of the retail sale of bath & shower products, deodorants and soap. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using 2013 annual average exchange rates.

*The Polish personal hygiene market had total revenues of $583.6m in 2013, representing a compound annual growth rate (CAGR) of 1.7% between 2009 and 2013.

*Market consumption volume increased with a CAGR of 0.4% between 2009 and 2013, to reach a total of 274.5 million units in 2013.

*The performance of the market is forecast to decelerate, with an anticipated CAGR of 1.2% for the five-year period 2013-2018, which is expected to drive the market to a value of $618.4m by the end of 2018.

Features

Save time carrying out entry-level research by identifying the size, growth, and leading players in the personal hygiene Market in Poland.

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal hygiene market in Poland.

Leading company profiles reveal details of key personal hygiene market players’ operations and financial performance.

Add weight to presentations and pitches by understanding the future growth prospects of the Poland personal hygiene market with five year forecasts.

Macroeconomic indicators provide insight into general trends within the Poland economy.

Key Questions Answered

What was the size of the personal hygiene market in Poland by value in 2013?

What will be the size of the Poland personal hygiene market in 2018?

What factors are affecting the strength of competition in the Poland personal hygiene market?

How has the industry performed over the last five years?

How large is Poland's personal hygiene market in relation to its regional counterparts?

Table Of Contents

Personal Hygiene in Poland
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market share 12
Market distribution 13
Market Outlook 14
Market value forecast 14
Market volume forecast 15
Five Forces Analysis 16
Summary 16
Buyer power 17
Supplier power 18
New entrants 19
Threat of substitutes 20
Degree of rivalry 21
Leading Companies 22
Joh. A. Benckiser GmbH 22
maxingvest ag 23
The Procter and Gamble Company 26
Unilever 29
Macroeconomic Indicators 32
Country Data 32
Appendix 34
Methodology 34
Industry associations 35

LIST OF TABLES
Table 1: Poland personal hygiene market value: $ million, 2009-13 8
Table 1: Poland personal hygiene market volume: million units, 2009-13 9
Table 1: Poland personal hygiene market category segmentation: $ million, 2013 10
Table 1: Poland personal hygiene market geography segmentation: $ million, 2013 11
Table 1: Poland personal hygiene market share: % share, by value, 2013 12
Table 1: Poland personal hygiene market distribution: % share, by value, 2013 13
Table 1: Poland personal hygiene market value forecast: $ million, 2013-18 14
Table 1: Poland personal hygiene market volume forecast: million units, 2013-18 15
Table 1: Joh. A. Benckiser GmbH: key facts 22
Table 1: maxingvest ag: key facts 23
Table 1: maxingvest ag: key financials ($) 24
Table 1: maxingvest ag: key financials (€) 24
Table 1: maxingvest ag: key financial ratios 24
Table 1: The Procter and Gamble Company: key facts 26
Table 1: The Procter and Gamble Company: key financials ($) 27
Table 1: The Procter and Gamble Company: key financial ratios 27
Table 1: Unilever: key facts 29
Table 1: Unilever: key financials ($) 30
Table 1: Unilever: key financials (€) 30
Table 1: Unilever: key financial ratios 30
Table 1: Poland size of population (million), 2009-13 32
Table 1: Poland gdp (constant 2005 prices, $ billion), 2009-13 32
Table 1: Poland gdp (current prices, $ billion), 2009-13 32
Table 1: Poland inflation, 2009-13 33
Table 1: Poland consumer price index (absolute), 2009-13 33
Table 1: Poland exchange rate, 2009-13 33

LIST OF FIGURES
Figure 1: Poland personal hygiene market value: $ million, 2009-13 8
Figure 1: Poland personal hygiene market volume: million units, 2009-13 9
Figure 1: Poland personal hygiene market category segmentation: % share, by value, 2013 10
Figure 1: Poland personal hygiene market geography segmentation: % share, by value, 2013 11
Figure 1: Poland personal hygiene market share: % share, by value, 2013 12
Figure 1: Poland personal hygiene market distribution: % share, by value, 2013 13
Figure 1: Poland personal hygiene market value forecast: $ million, 2013-18 14
Figure 1: Poland personal hygiene market volume forecast: million units, 2013-18 15
Figure 1: Forces driving competition in the personal hygiene market in Poland, 2013 16
Figure 1: Drivers of buyer power in the personal hygiene market in Poland, 2013 17
Figure 1: Drivers of supplier power in the personal hygiene market in Poland, 2013 18
Figure 1: Factors influencing the likelihood of new entrants in the personal hygiene market in Poland, 2013 19
Figure 1: Factors influencing the threat of substitutes in the personal hygiene market in Poland, 2013 20
Figure 1: Drivers of degree of rivalry in the personal hygiene market in Poland, 2013 21
Figure 1: maxingvest ag: revenues and profitability 25
Figure 1: maxingvest ag: assets and liabilities 25
Figure 1: The Procter and Gamble Company: revenues and profitability 28
Figure 1: The Procter and Gamble Company: assets and liabilities 28
Figure 1: Unilever: revenues and profitability 31
Figure 1: Unilever: assets and liabilities 31


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