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  5. > Beer in Brazil, MarketLine

Beer in Brazil, MarketLine

  • April 2015
  • -
  • MarketLine
  • -
  • 39 pages

Introduction

Beer in Brazil industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Brazil beer market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The beer market consists of retail sales (including on-trade such as bars) of ales, stouts & bitters, low/no alcohol beers, premium lager, specialty beers and standard lager. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2014 annual average exchange rates.

*The Brazilian beer market had total revenues of $17.7bn in 2014, representing a compound annual growth rate (CAGR) of 6.4% between 2010 and 2014.

*Market consumption volume increased with a CAGR of 5.1% between 2010 and 2014, to reach a total of 12.9 billion liters in 2014.

*The performance of the market is forecast to decelerate, with an anticipated CAGR of 4.9% for the five-year period 2014 - 2019, which is expected to drive the market to a value of $22.4bn by the end of 2019.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the beer market in Brazil

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the beer market in Brazil

Leading company profiles reveal details of key beer market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Brazil beer market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Brazil economy

Key Questions Answered

What was the size of the Brazil beer market by value in 2014?

What will be the size of the Brazil beer market in 2019?

What factors are affecting the strength of competition in the Brazil beer market?

How has the market performed over the last five years?

Who are the top competitiors in Brazil's beer market?

Table Of Contents

Beer in Brazil, MarketLine
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market share 12
Market distribution 13
Market Outlook 14
Market value forecast 14
Market volume forecast 15
Five Forces Analysis 16
Summary 16
Buyer power 17
Supplier power 18
New entrants 19
Threat of substitutes 20
Degree of rivalry 21
Leading Companies 22
Cervejaria Petrópolis SA 22
Heineken N.V. 23
Kirin Holdings Company, Limited 27
Anheuser-Busch InBev SA/NV 30
Macroeconomic Indicators 34
Country Data 34
Methodology 36
Industry associations 37
Related MarketLine research 37
Appendix 38
About MarketLine 38

LIST OF TABLES
Table 1: Brazil beer market value: $ million, 2010-14 8
Table 1: Brazil beer market volume: million liters, 2010-14 9
Table 1: Brazil beer market category segmentation: $ million, 2014 10
Table 1: Brazil beer market geography segmentation: $ million, 2014 11
Table 1: Brazil beer market share: % share, by value, 2014 12
Table 1: Brazil beer market distribution: % share, by value, 2014 13
Table 1: Brazil beer market value forecast: $ million, 2014-19 14
Table 1: Brazil beer market volume forecast: million liters, 2014-19 15
Table 1: Cervejaria Petrópolis SA: key facts 22
Table 1: Heineken N.V.: key facts 23
Table 1: Heineken N.V.: key financials ($) 24
Table 1: Heineken N.V.: key financials (€) 24
Table 1: Heineken N.V.: key financial ratios 25
Table 1: Kirin Holdings Company, Limited: key facts 27
Table 1: Kirin Holdings Company, Limited: key financials ($) 28
Table 1: Kirin Holdings Company, Limited: key financials (Â¥) 28
Table 1: Kirin Holdings Company, Limited: key financial ratios 28
Table 1: Anheuser-Busch InBev SA/NV: key facts 30
Table 1: Anheuser-Busch InBev SA/NV: key financials ($) 31
Table 1: Anheuser-Busch InBev SA/NV: key financial ratios 32
Table 1: Brazil size of population (million), 2010-14 34
Table 1: Brazil gdp (constant 2005 prices, $ billion), 2010-14 34
Table 1: Brazil gdp (current prices, $ billion), 2010-14 34
Table 1: Brazil inflation, 2010-14 35
Table 1: Brazil consumer price index (absolute), 2010-14 35
Table 1: Brazil exchange rate, 2010-14 35

LIST OF FIGURES
Figure 1: Brazil beer market value: $ million, 2010-14 8
Figure 1: Brazil beer market volume: million liters, 2010-14 9
Figure 1: Brazil beer market category segmentation: % share, by value, 2014 10
Figure 1: Brazil beer market geography segmentation: % share, by value, 2014 11
Figure 1: Brazil beer market share: % share, by value, 2014 12
Figure 1: Brazil beer market distribution: % share, by value, 2014 13
Figure 1: Brazil beer market value forecast: $ million, 2014-19 14
Figure 1: Brazil beer market volume forecast: million liters, 2014-19 15
Figure 1: Forces driving competition in the beer market in Brazil, 2014 16
Figure 1: Drivers of buyer power in the beer market in Brazil, 2014 17
Figure 1: Drivers of supplier power in the beer market in Brazil, 2014 18
Figure 1: Factors influencing the likelihood of new entrants in the beer market in Brazil, 2014 19
Figure 1: Factors influencing the threat of substitutes in the beer market in Brazil, 2014 20
Figure 1: Drivers of degree of rivalry in the beer market in Brazil, 2014 21
Figure 1: Heineken N.V.: revenues and profitability 25
Figure 1: Heineken N.V.: assets and liabilities 26
Figure 1: Kirin Holdings Company, Limited: revenues and profitability 29
Figure 1: Kirin Holdings Company, Limited: assets and liabilities 29
Figure 1: Anheuser-Busch InBev SA/NV: revenues and profitability 32
Figure 1: Anheuser-Busch InBev SA/NV: assets and liabilities 33

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