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Full steam ahead: the success of Virgin Trains

  • July 2014
  • -
  • MarketLine
  • -
  • 20 pages

Summary

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Introduction

In June 2014, Virgin Rail Group was directly awarded a franchise agreement to operate passenger services on the UK's West Coast Main Line (WCML). The company has successfully retained the franchise from its creation in 1997 and has become a prominent passenger transport brand. This case study examines how the company has achieved this success and the future prospects of the business.

Features and benefits

* Analyzes the financial performance of the Virgin Rail Group
* Assesses the business strategy of Virgin Rail Group.
* Examines the future prospects of Virgin Rail Group.

Highlights

Virgin Rail Group has successfully changed consumer purchasing behaviour for rail tickets from 'turn up and go' to advanced booking by implementing a variable fare pricing strategy.
Faster, more frequent journeys together with improved on board service have transformed the competitive position of long distance Virgin Trains services compared to other transport modes, particularly air travel.

Your key questions answered

* How has Virgin Rail Group established itself as a successful rail franchise operator in the UK?
* How has Virgin Rail Group grown revenues and net income in the long distance passenger rail sector?
* What innovations have Virgin Rail Group introduced?

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