1. Market Research
  2. > Beverage
  3. > Soft Drink
  4. > Sport and Energy Drink Market Trends
  5. > Energy Drinks: Energized By Evolution

Energy Drinks: Energized By Evolution

  • August 2014
  • -
  • MarketLine
  • -
  • 29 pages

Introduction

The energy drinks market is one that has evolved through numerous stages to its current state as a multi-billion dollar industry. This case study looks at the market as a whole, the leading players in the energy drink market, the reasons for the leading players' success and the major threats the market faces.

Features and benefits

* Provides an overview of the of the energy drinks market including its evolution, performance and market drivers.
* Analyzes the three leading companies within the industry and the key role that branding has played in their success.
* Examines the threats to energy drinks companies including re-emerging companies, health risks, alternatives, litigation and regulation.

Highlights

The energy drink market has experienced exponential growth since conception and is still growing at a very fast pace.
Energy drinks have evolved within the functional drinks category and are taking an increasing segmentation percentage annually. The success of current energy drinks suppliers is partly due to suppliers implementing product variation but is mainly due to the high intensity brand marketing operations that the top companies participate in.
Large established soft drinks companies may re-emerge. The market has also seen the emergence of energy drinks without caffeine and also the Introduction of relaxation drinks within the functional drink market. Health issues can have an adverse effect on the energy drink companies with increasing global regulation.

Your key questions answered

* What is the history and current state of the energy drinks market?
* Who are the market leaders in the energy drink market?
* How important is branding and image within the market?
* What are the potential threats to the market?

Table Of Contents

Energy Drinks: Energized By Evolution
OVERVIEW
Catalyst
Summary
GLOBAL ENERGY DRINKS MARKET: AN EVER-EVOLVING PRODUCT
The Evolution of the Energy Drink
Market Performance
Market Drivers
EMERGENCE OF MARKET LEADERS
Red Bull
Monster
Rockstar
THREATS TO MARKET
Re-emergence of Existing Players
Alternative Energy Drinks
Relaxation Drinks
Health Risks and Litigation
Increasing Regulation
CONCLUSIONS
Stay Tuned For More Changes
APPENDIX
Sources
Further Reading
Ask the analyst
About MarketLine
Disclaimer

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Amrita

+1 718 303 2019

Purchase Reports From Reputable Market Research Publishers
Global Energy Drinks (Soft Drinks) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

Global Energy Drinks (Soft Drinks) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 12995
  • Industry report
  • March 2017
  • by GlobalData

Global Energy Drinks (Soft Drinks) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Global Energy Drinks (Soft Drinks) Market - Outlook to 2020: Market Size, Growth and Forecast ...

Energy Drinks (Soft Drinks) Market in Europe - Outlook to 2020: Market Size, Growth and Forecast Analytics

Energy Drinks (Soft Drinks) Market in Europe - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 8995
  • Industry report
  • March 2017
  • by GlobalData

Energy Drinks (Soft Drinks) Market in Europe - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Energy Drinks (Soft Drinks) Market in Europe - Outlook to 2020: Market Size, Growth and ...

Energy Drinks (Soft Drinks) Market in Asia-Pacific - Outlook to 2020: Market Size, Growth and Forecast Analytics

Energy Drinks (Soft Drinks) Market in Asia-Pacific - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 4995
  • Industry report
  • March 2017
  • by GlobalData

Energy Drinks (Soft Drinks) Market in Asia-Pacific - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Energy Drinks (Soft Drinks) Market in Asia-Pacific - Outlook to 2020: Market Size, ...


ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.