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  5. > Energy Drinks: Energized By Evolution

Energy Drinks: Energized By Evolution

  • August 2014
  • -
  • MarketLine
  • -
  • 29 pages


The energy drinks market is one that has evolved through numerous stages to its current state as a multi-billion dollar industry. This case study looks at the market as a whole, the leading players in the energy drink market, the reasons for the leading players' success and the major threats the market faces.

Features and benefits

* Provides an overview of the of the energy drinks market including its evolution, performance and market drivers.
* Analyzes the three leading companies within the industry and the key role that branding has played in their success.
* Examines the threats to energy drinks companies including re-emerging companies, health risks, alternatives, litigation and regulation.


The energy drink market has experienced exponential growth since conception and is still growing at a very fast pace.
Energy drinks have evolved within the functional drinks category and are taking an increasing segmentation percentage annually. The success of current energy drinks suppliers is partly due to suppliers implementing product variation but is mainly due to the high intensity brand marketing operations that the top companies participate in.
Large established soft drinks companies may re-emerge. The market has also seen the emergence of energy drinks without caffeine and also the Introduction of relaxation drinks within the functional drink market. Health issues can have an adverse effect on the energy drink companies with increasing global regulation.

Your key questions answered

* What is the history and current state of the energy drinks market?
* Who are the market leaders in the energy drink market?
* How important is branding and image within the market?
* What are the potential threats to the market?

Table Of Contents

Energy Drinks: Energized By Evolution
The Evolution of the Energy Drink
Market Performance
Market Drivers
Red Bull
Re-emergence of Existing Players
Alternative Energy Drinks
Relaxation Drinks
Health Risks and Litigation
Increasing Regulation
Stay Tuned For More Changes
Further Reading
Ask the analyst
About MarketLine

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