Positive Trend in global Underwear Market
The latest "Global Underwear Market Report 2012" by Hamburg-based market research firm yStats.com documents recent developments in the international retail underwear market. Aside from market related facts including such indicators as market volume, revenue figures and growth rates, the report provides an in-depth analysis of leading competitors.
The yStats.com report focuses on international retail trends in the underwear sector. Based on secondary market research, it highlights individual transnational regions and 18 selected countries in detail. Aside from the general category of underwear, bodywear and individual sub-categories such as lingerie, shapewear and hosiery are analyzed. More than 40 of the most important market players are profiled in depth – mainly manufacturers who also participate in the retail business. The report covers business models, market position, product range, revenue figures and the latest company news.
Shapewear as a new international trend
In 2010, more than one quarter of all global underwear sales were made in the EU-27 - followed by the USA, Russia and China. An important global trend in the undergarment market highlighted in yStats.com's "Global Underwear Market Report 2012" was shapewear. Its popularity soared worldwide in all important markets.
Specialist retailers for underwear leading in the USA
In the USA, the market for ladies' underwear grew by one third from 2004 to 2010, while it only increased by 10 % for male underwear in the same period. In 2010, almost 80 % of all lingerie purchases by women were for daytime lingerie and corsetry. Most products were sold by specialized chains.
Growing revenue in European underwear market
In 2010, the highest spending on lingerie in Europe was reported in France, followed by Germany and Great Britain. The total revenue generated in Europe in 2010 was estimated at 15 billion EUR. According to the "Global Underwear Market Report 2012" by yStats.com, revenue generated in the British underwear market in 2010 increased only marginally by 1 %. More than two thirds of all British online lingerie retailers reported an increase in revenue from 2010 to 2011 - achieving a stronger growth than small retailers and chains combined. In Germany, the majority of market revenue was generated from single bra sales, while panty and bra combinations accounted only for a very small share. In France more than 20 % of all clothing purchases made by women in 2010 were for bodywear.
Encouraging outlook for lingerie markets in Asia and the Middle East
In 2010, Asia was the second largest regional market for lingerie spending following the EU-27. In Japan, the market value for ladies' underwear, nightwear and swimwear totaled 5 billion EUR in 2010, while it decreased compared to 2009. In 2011, breast reduction bras and fat-burning underwear were the major trends there. In the Middle East, the underwear market showed an upward trend due to high purchasing power, growing market volume and the fashion consciousness of Muslim women.
Many international competitors plan to expand
The "Global Underwear Market Report 2012" by yStats.com gives a detailed account of important retail chains, department stores and home shopping as well as online shopping players in the European underwear market. Other information in the report includes underwear related news about department stores and fashion retailers such as Debenhams, Marks & Spencer, Karstadt and Esprit.
The underwear market is dominated by manufacturers who also sell their products to consumers. HanesBrands generated almost 4 billion EUR in net revenue in 2011, far more than Wacoal or Etam. Victoria's Secret opened its first European outlet and plans to open more stores soon. Baci Lingerie, one of the leading players in the USA, plans to expand to other countries such as Spain, Brazil, Estonia, Latvia, Lithuania, and UAE. Other successful competitors include Calida, Chantelle, Hunkemöller, Lindex, Maidenform Brands, Triumph, Warnaco and Wolford. Players who showed a weak performance in this dynamic market were Austrian underwear specialist Palmers, which was up for sale in 2011, and La Senza UK, which went into administration at the end of 2011.
Key Findings
• In terms of lingere spending, “EU 27” was the leading region worldwide in 2010, followed by USA, Russia and China.
• In the USA, the market for ladies’ underwear grew by one third from 2004 to 2010, while it only increased by approximately 10% for male underwear in the same period.
• Among European countries, France was the country with the highest spending on lingerie in 2010, followed by Germany, the UK and Italy.
• More than 40% of Chinese underwear customers are aged 25-44, an age group expecting higher income in the ongoing Chinese economic boost. Furthermore, the South Korean lingerie market is still controlled by local brands in 2011, but international brands are gaining market share.
• The global underwear market is dominated by manufacturers who also sell their products to consumers. HanesBrands, Calida, Hunkemöller and Triumph are among the successful competitors. Players who showed a weak performance in this dynamic market were Austrian underwear specialist Palmers and La Senza UK.
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Companies Mentioned
• Embry
• Esotiq & Henderson
• Falke
• Fashion Box
• Frederick?s of Hollywood
• Gossard
• Hope Lingerie
• Intimacy
• Intimissimi
• Kom Tekstil
• La Perla
• La Vie en Rose
• Lovable Lingerie
• Oysho
• Parijanka
• Pompea
• Schiesser
• Slenderella
• Sunset
• Van de Velde
• Women?s Secret
• Yamamay
• Zeki Triko
• Debenhams
• Marks & Spencer
• Karstadt
• Esprit
• OneStopPlus
• Baci Lingerie
• Calida
• Chantelle
• Etam
• Gunze
• HanesBrands
• Hunkemöller
• La Senza
• Lindex
• Maidenform Brands
• Palmers
• Triumph
• Victoria?s Secret
• Wacoal
• Warnaco
• Wolford
• Agent Provocateur
• Arcte Fashion Brands
• Ayyildiz
• Concept Club
Global Underwear Industry
1. Global Market Trends
Regional: Global
• Breakdown of the Global Lingerie Spending by Regions, in %, 2010
• Global Lingerie Spending by Regions and major Markets, in EUR billion, 2010
• Trends in the Top Countries USA, UK, Germany, France & Japan, 2010-2011
• Shapewear Market Trends, 2011
USA (Top Country)
• Underwear Market Figures, in USD billion and % Change, 2004 & 2010
• Market Volumes for Intimate Apparel, Hosiery and Male Underwear, in USD billion, 2008 & 2009
• New Product Trends and Growth of Shapewear, Long Leg Briefs and Tights, in %, 2010
• Intimate Apparel Sales Cycle Trends, 2010/2011 and Bra and Panty Sales Growth, in %, three Months ending February 2011
• Lingerie Spending Trends, in EUR billion and Breakdown of Categories in Lingerie Spending, in %, 2010
• Loungewear Trends, 2012/2013
Colombia
• Underwear Market Trends and Breakdown of Clothing Spending by Segment, in COP bil. and in %, 2010
Regional: Europe
• Bodywear Consumption by 14 selected Countries, in EUR billion, 2008 (12 Countries), 2009 (10 Countries) and 2010 (5 Countries)
• Annual Per Capita Bodywear Spending by Country and EU Average, ranked by most recent Spending, in EUR, 2008 (12 Countries), 2009 (3 Countries) and 2010 (7 Countries)
• Overview of Bodywear Demand, in EUR million, 2010 and CAGR in Demand, in %, 2006-2010
• Bodywear Market Segmentation, 2010
• Bodywear Trends, 2010-2012
• Lingerie Market with Spending by Country and Spending on Lingerie in the five largest European Markets, in EUR billion, 2010
• Trends in Men buying Lingerie, 2011/2012
UK (Top Country)
• Retail Trends and Changes in Lingerie Retail Sales, in %, 2010-2011
• Underwear Market Trends and Age Distribution of UK Women who had Bra Fittings, in %, 2010
• Underwear Sector Market Volume in GBP bil. and Growth, in %, 2009-2010
• Bodywear Trends, 2009/2010
• Luxury Lingerie Market Trends, 2011
Germany (Top Country)
• Bodywear Trends and per Capita Spending on Bodywear, in EUR 2008 & 2009
• Underwear Sales Trends and Breakdown of Foundations Sales by Product, in %, 2010
• Bra Consumer Preferences and Importance of Bra Attributes by Women in Germany, in %, 2011
• Shapewear Trends, 2011
• Nightwear Market Trends in 2011 and Nightwear Market Revenue, in EUR million, 2004 & 2009
France (Top Country)
• Lingerie Trends, 2011/2012
• Bodywear Trends, 2010-2012
• Breakdown of Clothing Categories bought by Women, in %, 2010
• Breakdown of Market Growth in different Bodywear Segments, in %, 2010
Denmark
• Bodywear Trends, 2010
Italy
• Bodywear Trends and Average Amount spent on Bodywear per Person in Italy, in EUR, 2010
Netherlands
• Bodywear Trends, 2010
• Forecast of Bodywear Trends, 2011/2012
• Breakdown of Bra Styles as favored by Dutch Women, in %, 2010
Poland
• Bodywear Trends, 2010/2011
Russia
• Underwear Market Trends, 2010-2012 and Underwear Price Segment Growth, in %, 2012f
• Underwear Market Volume, in EUR billion, 2008-2012f
• Changes in Lingerie Shopping Behavior, 2011
Spain
• Bodywear Trends, 2009-2011
Regional: Asia
• Lingerie Spending in Asia and other Regions Worldwide, in EUR billion, 2010
Japan (Top Country)
• Women?s and Men?s Underwear, Nightwear and Swimwear Market Value, in JPY billion and in %, 2010
• Women?s Underwear, Nightwear and Swimwear Market Value, in JPY billion, 2009 & 2010
• Shapewear Trends, 2011
• Fat-burning Underwear Trends, 2011
China
• Underwear and Lingerie Market with Market Volume, in EUR, 2010 & 2011
• Women?s Underwear Market Trends, 2011
• Underwear Market Values, in RMB billion, 2011 & 2016f
• Women?s Underwear Market Sales, in RMB billion and Annual Growth in %, 2011f-2015f
• Men's Underwear Market Revenues, in RMB billion, 2007-2010
• Hosiery Market Trends, 2011
India
• Lingerie Market Trends, 2011-2012
• Lingerie Market with Market Volume, in EUR billion, 2010
• Lingerie Market Value, in INR billion, 2009 & 2014f
South Korea
• Lingerie Market Trends, 2010-2012
• Lingerie Market Volume, in KRW trillion, 2009-2010
Regional: Middle East
• Lingerie Trends, 2011
• Lingerie Market & Lingerie Spending in Middle East & other Regions Worldwide, in EUR bil., 2010
Saudi Arabia
• Personnel Trends in Lingerie Shops, 2011/2012
UAE
• Lingerie Trends, 2011
Australia
• Intimate Apparel Trends, 2010/2011
2. Global Underwear Players List of Players by Business Type in the EU
• Overview of Manufacturers, Wholesalers, Retail Chains, Department Stores and Home Shopping in the Bodywear Segment in the UK, Ireland & Belgium, 2011
• Overview of Manufacturers, Wholesalers, Retail Chains, Department Stores and Home Shopping in the Bodywear Segment in Germany & Austria, 2011
• Overview of Manufacturers, Wholesalers, Retail Chains, Department Stores and Home Shopping in the Bodywear Segment in the Netherlands, Sweden & Denmark, 2011
• Overview of Manufacturers, Wholesalers, Retail Chains, Department Stores and Home Shopping in the Bodywear Segment in France, Italy & Spain, 2011
• Overview of Manufacturers, Wholesalers, Retail Chains, Department Stores and Home Shopping in the Bodywear Segment in the Poland, Slovenia & Hungary, 2011
Department Stores and Clothing Retailers
• Debenhams: Lingerie Development within Department Stores and Retailers, 2011
• Marks & Spencer: Lingerie Development within Department Stores and Retailers, 2011
• Karstadt: Lingerie Development within Department Stores and Retailers, 2011/2012
• Esprit: Lingerie Development within Department Stores and Retailers, 2011/2012
• OneStopPlus: Lingerie Development within Department Stores and Retailers, 2011/2012
Major Underwear Player Profiles
• Major Underwear Market Players, by Country, 2012
• Baci Lingerie: Profile
• Calida: Profile
• Chantelle: Profile
• Etam: Profile
• Gunze: Profile
• HanesBrands: Profile
• Hunkemöller: Profile
• La Senza: Profile
• Lindex: Profile
• Maidenform Brands: Profile
• Palmers: Profile
• Triumph: Profile
• Victoria?s Secret: Profile
• Wacoal: Profile
• Warnaco: Profile
• Wolford: Profile
Other Underwear Player Profiles
• Agent Provocateur: Profile
• Arcte Fashion Brands: Profile
• Ayyildiz: Profile
• Concept Club: Profile
