1. Market Research
  2. > Consumer Electronics Market Trends
  3. > Sony’s TV spin off: Now or never for the Japanese giant?

Introduction

Sony's recent spin-off of its TV business comes as part of a wider restructuring package aimed at revitalizing the conglomerate's ailing consumer electronics operations. This case study examines the causes of Sony's financial woes, the moves it has made to reverse its decline, and its chances of success, particularly in relation to its TV business.

Features and benefits

* This case study examines the causes of Sony's decline in the consumer electronics market.
* This case study looks at the measures Sony has taken to reverse its consumer electronics decline, particularly its poorly performing TV business.
* This case study examines Sony's chances of succeeding in these aims.

Highlights

In March 2014 Sony reported that it had incurred a tenth consecutive year of losses in its TV operations. Over the last decade, it has poured around JPY790bn ($8.1bn) in to this enterprise.
Sony's woes have been compounded by the meteoric rise of its rivals. Taken as a whole, Samsung's revenues were equal to 17% of South Korea's GDP in 2013.

Your key questions answered

* What are the roots of Sony's consumer electronics decline?
* How has Sony resolved to reverse its decline, particularly in its TV business?
* How likely are Sony's reform efforts to succeed?

Table Of Contents

Sony’s TV spin off: Now or never for the Japanese giant?
OVERVIEW
Catalyst
Summary
SONY'S FINANCIAL POSITION: AN OVERVIEW
The scale of Sony's woes
Observers' frustrations
THE ROOTS OF SONY'S DECLINE
Failure to innovate
Rising competition
Sony - Samsung rivalry
The threat from LG
Chinese upstarts
Sony's structural inefficiencies
High variable costs
High fixed costs
External economic factors
The strong Yen
The 2011 earthquake
Advanced and Emerging market demand
IN 2014, SONY REDOUBLED REFORM EFFORTS
Adapting product lines
Reducing costs, limiting exposure
Variable costs: display panel procurement
Fixed costs: sales, RandD and HQ
Focus and structural change
SOLUTIONS COULD WORK, BUT NOTHING IS CERTAIN
Sony appears resolute in its pursuit of change
Sony's product line adaptations are sensible
Sony has made significant progress in reducing costs, and market exposure
The business environment is less harsh than it has been
Japan's economy may be turning a corner
Hot competition could burn Sony's rivals
Emerging market growth remains strong, despite deceleration
Western markets show signs of recovery
CONCLUSIONS
Sony's position is bad, but its solutions are sensible and could work
APPENDIX
Definitions
Sources
Further Reading
Ask the analyst
About MarketLine
Disclaimer

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
Interactive Projector Market by Technology, Projection Distance, Dimension, Application, Resolution, and Region - Global Forecast to 2022

Interactive Projector Market by Technology, Projection Distance, Dimension, Application, Resolution, and Region - Global Forecast to 2022

  • $ 5650
  • Industry report
  • December 2016
  • by MarketsandMarkets

“Interactive projectors market expected to grow at significant rate between 2016 and 2022” The interactive projector market was valued at 670.3 million in 2015 and is expected to reach 2,601.6 Million ...

Interactive Display Market by Product, Panel Size, Vertical, Technology, and Geography - Global Forecast to 2022

Interactive Display Market by Product, Panel Size, Vertical, Technology, and Geography - Global Forecast to 2022

  • $ 5650
  • Industry report
  • December 2016
  • by MarketsandMarkets

“Increasing trend to adopt in interactive display in the retail sector is fueling the growth of the interactive displays market” The interactive displays market is expected to grow at a CAGR of 15.51% ...

Digital Signage Market Analysis By Technology (Liquid Crystal Display, Light Emitting Diode, Front Projection) By Application (Retail, Corporate, Banking, Healthcare, Education, Transportation) By Type, By Component And Segment Forecasts To 2024

Digital Signage Market Analysis By Technology (Liquid Crystal Display, Light Emitting Diode, Front Projection) By Application (Retail, Corporate, Banking, Healthcare, Education, Transportation) By Type, By Component And Segment Forecasts To 2024

  • $ 4950
  • Industry report
  • October 2016
  • by Grand View Research

The global digital signage market is projected to reach USD 29,939.6 million by 2024, according to a new study by Grand View Research, Inc. Growing demand from end-use industries such as retail and healthcare ...

Global 3d 4d Technologies Market

December 2016 $ 4250

Global Screenless Display Market

December 2016 $ 4250

ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.