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Deodorants in Germany, MarketLine

  • August 2014
  • -
  • MarketLine
  • -
  • 36 pages

Introduction

Deodorants in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2009-13, and forecast to 2018). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Germany deodorants market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The deodorants market consists of retail sale of aerosol anti-perspirant, sticks & solids, roll-on deodorants, body spray, deodorant gel, and deodorant creams.

*The German deodorants market had total revenues of $1,047.8m in 2013, representing a compound annual growth rate (CAGR) of 2.7% between 2009 and 2013.

*Market consumption volume increased with a CAGR of 3.3% between 2009 and 2013, to reach a total of 332 million units in 2013.

*The performance of the market is forecast to follow a similar pattern with an anticipated CAGR of 2.7% for the five-year period 2013 - 2018, which is expected to drive the market to a value of $1,197.6m by the end of 2018.

Features

Save time carrying out entry-level research by identifying the size, growth, and leading players in the deodorants Market in Germany.

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the deodorants market in Germany.

Leading company profiles reveal details of key deodorants market players’ operations and financial performance.

Add weight to presentations and pitches by understanding the future growth prospects of the Germany deodorants market with five year forecasts.

Macroeconomic indicators provide insight into general trends within the Germany economy.

Key Questions Answered

What was the size of the deodorants market in Germany by value in 2013?

What will be the size of the Germany deodorants market in 2018?

What factors are affecting the strength of competition in the Germany deodorants market?

How has the industry performed over the last five years?

How large is Germany's deodorants market in relation to its regional counterparts?

Table Of Contents

Deodorants in Germany, MarketLine
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market share 12
Market distribution 13
Market Outlook 14
Market value forecast 14
Market volume forecast 15
Five Forces Analysis 16
Summary 16
Buyer power 17
Supplier power 18
New entrants 19
Threat of substitutes 20
Degree of rivalry 21
Leading Companies 22
Henkel AG and Co. KGaA 22
Joh. A. Benckiser GmbH 25
maxingvest ag 26
Unilever 29
Macroeconomic Indicators 32
Country Data 32
Appendix 34
Methodology 34
Industry associations 35
Related MarketLine research 35

LIST OF TABLES
Table 1: Germany deodorants market value: $ million, 2009-13 8
Table 2: Germany deodorants market volume: million units, 2009-13 9
Table 3: Germany deodorants market category segmentation: $ million, 2013 10
Table 4: Germany deodorants market geography segmentation: $ million, 2013 11
Table 5: Germany deodorants market share: % share, by value, 2013 12
Table 6: Germany deodorants market distribution: % share, by value, 2013 13
Table 7: Germany deodorants market value forecast: $ million, 2013-18 14
Table 8: Germany deodorants market volume forecast: million units, 2013-18 15
Table 9: Henkel AG and Co. KGaA: key facts 22
Table 10: Henkel AG and Co. KGaA: key financials ($) 23
Table 11: Henkel AG and Co. KGaA: key financials (€) 23
Table 12: Henkel AG and Co. KGaA: key financial ratios 23
Table 13: Joh. A. Benckiser GmbH: key facts 25
Table 14: maxingvest ag: key facts 26
Table 15: maxingvest ag: key financials ($) 27
Table 16: maxingvest ag: key financials (€) 27
Table 17: maxingvest ag: key financial ratios 27
Table 18: Unilever: key facts 29
Table 19: Unilever: key financials ($) 30
Table 20: Unilever: key financials (€) 30
Table 21: Unilever: key financial ratios 30
Table 22: Germany size of population (million), 2009-13 32
Table 23: Germany gdp (constant 2005 prices, $ billion), 2009-13 32
Table 24: Germany gdp (current prices, $ billion), 2009-13 32
Table 25: Germany inflation, 2009-13 33
Table 26: Germany consumer price index (absolute), 2009-13 33
Table 27: Germany exchange rate, 2009-13 33

LIST OF FIGURES
Figure 1: Germany deodorants market value: $ million, 2009-13 8
Figure 2: Germany deodorants market volume: million units, 2009-13 9
Figure 3: Germany deodorants market category segmentation: % share, by value, 2013 10
Figure 4: Germany deodorants market geography segmentation: % share, by value, 2013 11
Figure 5: Germany deodorants market share: % share, by value, 2013 12
Figure 6: Germany deodorants market distribution: % share, by value, 2013 13
Figure 7: Germany deodorants market value forecast: $ million, 2013-18 14
Figure 8: Germany deodorants market volume forecast: million units, 2013-18 15
Figure 9: Forces driving competition in the deodorants market in Germany, 2013 16
Figure 10: Drivers of buyer power in the deodorants market in Germany, 2013 17
Figure 11: Drivers of supplier power in the deodorants market in Germany, 2013 18
Figure 12: Factors influencing the likelihood of new entrants in the deodorants market in Germany, 2013 19
Figure 13: Factors influencing the threat of substitutes in the deodorants market in Germany, 2013 20
Figure 14: Drivers of degree of rivalry in the deodorants market in Germany, 2013 21
Figure 15: Henkel AG and Co. KGaA: revenues and profitability 24
Figure 16: Henkel AG and Co. KGaA: assets and liabilities 24
Figure 17: maxingvest ag: revenues and profitability 28
Figure 18: maxingvest ag: assets and liabilities 28
Figure 19: Unilever: revenues and profitability 31
Figure 20: Unilever: assets and liabilities 31

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