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Beer in Hungary, MarketLine

  • August 2014
  • -
  • MarketLine
  • -
  • 38 pages

Introduction

Beer in Hungary industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2009-13, and forecast to 2018). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Hungary beer market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The beer market consists of retail sales of ales, stouts & bitters, low/no alcohol beers, premium lager, specialty beers and standard lager. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2013 annual average exchange rates.

*The Hungarian beer market had total revenues of $1.2bn in 2013, representing a compound annual growth rate (CAGR) of 1.8% between 2009 and 2013.

*Market volume increased with a CAGR of 1% between 2009 and 2013, to reach a total of 0.7 billion liters in 2013.

*The performance of the market is forecast to accelerate, with an anticipated CAGR of 3.9% for the five-year period 2013 - 2018, which is expected to drive the market to a value of $1.4bn by the end of 2018.

Features

Save time carrying out entry-level research by identifying the size, growth, and leading players in the beer Market in Hungary.

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the beer market in Hungary.

Leading company profiles reveal details of key beer market players’ operations and financial performance.

Add weight to presentations and pitches by understanding the future growth prospects of the Hungary beer market with five year forecasts.

Macroeconomic indicators provide insight into general trends within the Hungary economy.

Key Questions Answered

What was the size of the beer market in Hungary by value in 2013?

What will be the size of the Hungary beer market in 2018?

What factors are affecting the strength of competition in the Hungary beer market?

How has the industry performed over the last five years?

How large is Hungary's beer market in relation to its regional counterparts?

Table Of Contents

Beer in Hungary, MarketLine
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market share 12
Market distribution 13
Market Outlook 14
Market value forecast 14
Market volume forecast 15
Five Forces Analysis 16
Summary 16
Buyer power 17
Supplier power 18
New entrants 19
Threat of substitutes 20
Degree of rivalry 21
Leading Companies 22
Anheuser-Busch InBev SA/NV 22
Heineken Holding NV 26
Ottakringer Brauerei AG 30
SABMiller plc 31
Macroeconomic Indicators 34
Country Data 34
Appendix 36
Methodology 36
Industry associations 37
Related MarketLine research 37

LIST OF TABLES
Table 1: Hungary beer market value: $ million, 2009-13 8
Table 2: Hungary beer market volume: million liters, 2009-13 9
Table 3: Hungary beer market category segmentation: $ million, 2013 10
Table 4: Hungary beer market geography segmentation: $ million, 2013 11
Table 5: Hungary beer market share: % share, by volume, 2013 12
Table 6: Hungary beer market distribution: % share, by value, 2013 13
Table 7: Hungary beer market value forecast: $ million, 2013-18 14
Table 8: Hungary beer market volume forecast: million liters, 2013-18 15
Table 9: Anheuser-Busch InBev SA/NV: key facts 22
Table 10: Anheuser-Busch InBev SA/NV: key financials ($) 23
Table 11: Anheuser-Busch InBev SA/NV: key financial ratios 24
Table 12: Heineken Holding NV: key facts 26
Table 13: Heineken Holding NV: key financials ($) 27
Table 14: Heineken Holding NV: key financials (€) 27
Table 15: Heineken Holding NV: key financial ratios 28
Table 16: Ottakringer Brauerei AG: key facts 30
Table 17: SABMiller plc: key facts 31
Table 18: SABMiller plc: key financials ($) 32
Table 19: SABMiller plc: key financial ratios 32
Table 20: Hungary size of population (million), 2009-13 34
Table 21: Hungary gdp (constant 2005 prices, $ billion), 2009-13 34
Table 22: Hungary gdp (current prices, $ billion), 2009-13 34
Table 23: Hungary inflation, 2009-13 35
Table 24: Hungary consumer price index (absolute), 2009-13 35
Table 25: Hungary exchange rate, 2009-13 35

LIST OF FIGURES
Figure 1: Hungary beer market value: $ million, 2009-13 8
Figure 2: Hungary beer market volume: million liters, 2009-13 9
Figure 3: Hungary beer market category segmentation: % share, by value, 2013 10
Figure 4: Hungary beer market geography segmentation: % share, by value, 2013 11
Figure 5: Hungary beer market share: % share, by volume, 2013 12
Figure 6: Hungary beer market distribution: % share, by value, 2013 13
Figure 7: Hungary beer market value forecast: $ million, 2013-18 14
Figure 8: Hungary beer market volume forecast: million liters, 2013-18 15
Figure 9: Forces driving competition in the beer market in Hungary, 2013 16
Figure 10: Drivers of buyer power in the beer market in Hungary, 2013 17
Figure 11: Drivers of supplier power in the beer market in Hungary, 2013 18
Figure 12: Factors influencing the likelihood of new entrants in the beer market in Hungary, 2013 19
Figure 13: Factors influencing the threat of substitutes in the beer market in Hungary, 2013 20
Figure 14: Drivers of degree of rivalry in the beer market in Hungary, 2013 21
Figure 15: Anheuser-Busch InBev SA/NV: revenues and profitability 24
Figure 16: Anheuser-Busch InBev SA/NV: assets and liabilities 25
Figure 17: Heineken Holding NV: revenues and profitability 28
Figure 18: Heineken Holding NV: assets and liabilities 29
Figure 19: SABMiller plc: revenues and profitability 33
Figure 20: SABMiller plc: assets and liabilities 33

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