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Residential Flooring: North American Markets

  • May 2017
  • 173 pages
  • BCC Research
Report ID: 2403044

Summary

Table of Contents

• The North American residential flooring market should reach $18.4 billion by 2021 from $14.8 billion in 2016 at a compound annual growth rate (CAGR) of 4.5%, from 2016 to 2021.
• The west region of the North American residential flooring market is the largest market. The market is expected to grow from $4.7 billion in 2016 to $5.8 billion in 2021 at a CAGR of 4.3% for the period 2016-2021.
• The southeast region of the North American residential flooring market is expected to grow from $3.3 billion in 2016 to $4.3 billion in 2021 at a CAGR of 5.2% for the period 2016-2021.

Introduction


Study Goals and Objectives
The objective of this report is to provide business planners, investors and other professionals with quantifiable market measurements and analyses that can help them formulate strategic business plans and make key investment decisions.



Reasons for Doing This Study
Residential flooring is a $14.8 billion industry in North America that defines the livelihood of nearly 16,000 flooring contractors and almost 95,000 manufacturing employees who produce flooring products, as well as the distributors that carry these products. Although the industry was hit hard by the economic downturn of the last decade, the residential flooring industry remains a vital part of the economy and is projected to continue a healthy growth trend throughout the forecast period. This BCC Research study is a comprehensive reference work that defines and describes the residential flooring industry. In the preparation of this document, BCC Research has read, analyzed and condensed information from industry sources, trade literature, producer and distributor websites, and other reference material. The industry is diverse, highly creative and dynamic. The range of products currently on the market is very broad, far exceeding the ability of any sole distributor to stock and wider than most industry observers may realize. Many smaller producers today have the capability of growing into
major brands tomorrow. Some of these future success stories will ride the wave of demand for new and innovative products such as light transmissive carpeting and realistically simulated stone and wood surface laminates that are increasingly shaking up the status quo among mainstream residential flooring
alternatives.


Scope of Report
Following are brief summaries of the chapters included in this report. The Chapter One summary presents the report’s scope, methodology and structure, as well as brief overviews of each of the report’s chapters. Chapter three provides a high-level overview of the residential flooring industry, including historical, current and future industry perspectives, as well as a look at current, and anticipated manufacturing issues and trends. The chapter also covers current market conditions in the new construction and renovation residential segments. Chapter three also includes an overview of industry trade organizations, such as the National Wood Flooring Association (NWFA) and the North American Building Material Distribution Association (NABMDA). The chapter also discusses the key trade shows that residential flooring manufacturers and other industry participants attend, such as one of the industry’s largest events, The International Surface Event: Surfaces—StonExpo/Marmomacc—TileExpo. The chapter also details the primary trade media that cover the industry, such as Floor Covering News.

Product types in the residential flooring industry are in a constant state of evolution and at different stages of innovation in an effort to meet changing market needs and demands. Chapter Four provides a detailed look at seven different residential flooring categories—carpet, ceramic tile, hardwood,
laminates, stone, other resilient and vinyl—including associated new products and technologies, and applicable environmental programs and incentives, as well as government regulations and requirements affecting each flooring type. Chapter Four provides a comprehensive overview of the residential flooring market size and growth in North America through 2021. A preview of residential flooring value by region is provided here, setting the stage for more detailed breakdowns by distribution channel and by product category, both in this chapter and in Chapter Five: Market Definition. For the purposes of this report, BCC Research has analyzed Southeast, Northeast, Midwest, Southwest, West regions in the U.S., as well as Canada, to complete our North American residential flooring research.

Chapter Four also includes a breakdown of residential flooring expenditures by flooring type—carpet, ceramic tile, hardwood, laminates, stone, other resilient and vinyl—through 2021 in million squares and million dollars for the six key industry distribution channels: floor covering stores; furniture and home
furnishing stores; home improvement centers and building materials supplies dealers; general merchandise stores; electronic and online sales; and direct sales.
Finally, growth projection data analysis for this chapter covers residential flooring volume by product type though 2021 in million squares and million dollars.
For the market definition part of this report in Chapter Five, BCC Research analyzed the two primary residential flooring segments in North America: new construction and renovation. The residential flooring analysis contains expenditure and share data for the years 2015 and 2016, as well as projections for 2021 along with the compound annual growth rates (CAGRs) for the years 2016 through 2021. We have also provided a detailed analysis on the following six North American regions: Southeast, Northeast, Midwest, Southwest, West and Canada.

In addition, this chapter includes an overview of 19 of the leading residential flooring product manufacturers with data on 2015 and 2016 revenues, number of employees, and overall market share. Also included are market share breakdowns for the leading manufacturers by product category, as well as a listing of each manufacturer’s product lines in each product category. Finally, this chapter provides data on average pricing and installed costs for all product types in the years
2015 and 2016, with projections for 2021. The residential flooring industry’s six primary distribution channels—floor covering stores; furniture and home furnishing stores; home improvement centers and building materials supplies dealers; general merchandise stores; electronic and online sales; and direct
sales—are covered, as well as listings of major flooring distributors with data on revenues (overall, by product type, by distribution channel and associated market shares). Chapter Seven profiles 30 of the major producers in the seven residential flooring product categories: carpet, ceramic tile, hardwood, laminates, stone, other resilient and vinyl. The major suppliers in residential flooring products offer multiple product lines. Chapter Seven contains the following information about each company profiled (when available): background, recent company news (selected significant announcements within the past 18 months), products, financial performance, strategic direction and distribution.


Limitations
The numerical data contained in this report are based on market conditions and industry expert opinions available during the time the research was performed. Any reliance placed on this report will reflect those circumstances. Market conditions and circumstances will change over time. Actual and projected volumes in emerging applications are estimated through market research and discussion with industry experts. Applications that are well established tend to provide the most accurate estimates. Base-year reporting for this report is 2015. Data presented in tables are rounded to the nearest million for market volumes and the nearest million for market values. Flooring volume is measured in squares.

Each square equals one square foot. All estimated values and forecasts are stated in 2015 dollars, with no consideration of inflation. In the description and evaluation of market size contained in this report, it is important to note that, as various flooring product types are analyzed, the resulting data include materials only and do not (unless otherwise specified) include accessories, systems, labor or installation.

Intended Audience
This report is intended to provide necessary background and reference material for individuals involved in, or potentially interested in, the North American residential flooring industry. These include individuals and organizations involved in the development, formulation, manufacture, sale and use of
flooring products and related and ancillary businesses such as raw material suppliers, consultants, distributors, contractors and builders. BCC Research feels that this report will be of great value to technical and business personnel in the following areas, among others:

• Marketing and management personnel in companies that produce, market and sell flooring products.
• Companies involved in the design and construction of plants that manufacture flooring materials and those that service these plants.
• Financial institutions supplying money for such facilities, including banks, merchant bankers, venture capitalists and others.
• Personnel in related industries, such as real estate development, architecture, interior design, community planning, oil and gas refining and processing, polymer processing, plastic molding, composite processing and molding, and others.
• Personnel in government, primarily building inspectors, but also state and local health, environmental, and other regulators, who must implement and enforce laws covering construction and building quality.

Methodology and Information Sources
Both primary and secondary research methodologies were used in preparing this study. Extensive searches were made of the literature and the internet, including many of the leading flooring trade publications, trade and industry associations, business publications, industry blogs, flooring data
compilation companies, and others. Product information was obtained directly from the producing company. Market information was derived from various articles, trade publications, interviews with knowledgeable parties, and government sources. Information for corporate profiles was obtained
primarily from the companies, especially larger, publicly owned firms. Other sources included directories, articles and internet sites.

Geographic Breakdown
The regional analysis provided in this report covers Canada and the U.S. in the North American market.
North America
• United States
• Mexico
• Canada
Europe
• France
• Germany
• Italy
Asia
• China
• India

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