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Residential Flooring: North American Markets

  • September 2014
  • 166 pages
  • BCC Research
Report ID: 2403044

Summary

Table of Contents

This BCC Research study defines and describes the residential flooring industry. The objective of this report is to provide business planners, investors and other professionals with quantifiable market measurements and analyses that can help them formulate strategic business plans and make key investment decisions.

Use this report to:
- Learn about the North American residential flooring industry, including historical, current and future industry perspectives.
- Receive a detailed analysis of the following regions in the U.S.: Southeast, Northeast, Midwest, Southwest, West as well as Canada.
- Receive information about the current market conditions in the new construction and renovation residential segments.
- Learn about the residential flooring product categories, which include carpet, ceramic tile, hardwood, laminates, stone, other resilient and vinyl.

Highlights
- The North American residential flooring market reached nearly 11.9 billion in volume of squares in 2013 and $12.4 billion in dollar amount. This market is expected to total 14.8 billion in volume of squares and more than $16.1 billion in dollar amount in 2018, increasing at a compound annual growth rate (CAGR) of 4.5% in volume of squares and 5.3% in dollar amount for the period of 2013 to 2018.
- The west region of the North American market was estimated to total 3.8 billion in volume of squares and nearly $4.0 billion in dollar amount in 2013. The segment is expected to reach 4.7 billion in volume of squares and about $5.2 billion in dollar amount by 2018, a CAGR of 4.4% in volume of squares and 5.5% in dollar amount for the period of 2013 to 2018.
- The southeast region has the highest projected CAGR at 5.2% in volume of squares and 6.1% in dollar amount for the period of 2013 to 2018, increasing from about 2.6 billion in volume of squares and $2.7 billion in dollar amount in 2013 to 3.3 billion in volume of squares and about $3.6 billion in dollar amount by 2018.

Introduction & Scope

INTRODUCTION

STUDY GOALS AND OBJECTIVES
The objective of this report is to provide business planners, investors and other professionals with quantifiable market measurements and analyses that can help them
formulate strategic business plans and make key investment decisions.

REASONS FOR DOING THE STUDY
Residential flooring is a $11.7 billion industry in North America that defines the livelihood of nearly 6,300 flooring contractors and almost 73,000 manufacturing employees who produce flooring products, as well as the distributors that carry these products. Although the industry was hit hard by the economic downturn of the last decade, the residential flooring industry remains a vital part of the economy and is projected to continue a healthy growth trend throughout the remainder of the second decade of the 21st century.

This BCC Research study is a comprehensive reference work that defines and describes the residential flooring industry. In the preparation of this document, we have read,
analyzed and condensed information from industry sources, trade literature, producer and distributor websites, and other reference material. The industry is diverse, highly
creative and dynamic. The range of products currently on the market is very broad, far exceeding the ability of any sole distributor to stock and wider than most industry
observers may realize. Many smaller producers today have the capability of growing into major brands tomorrow. Some of these future success stories will ride the wave of
demand for new and innovative products such as light transmissive carpeting and realistically simulated stone and wood surface laminates that are increasingly shaking
up the status quo among mainstream residential flooring alternatives.

SCOPE OF REPORT
Following are brief summaries of the chapters included in this report. The Chapter One summary presents the report’s scope, methodology and structure, as well as brief overviews of each of the report’s chapters. Chapter Three provides a high-level overview of the residential flooring industry, including historical, current and future industry perspectives, as well as a look at current, and anticipated manufacturing issues and trends. The chapter also covers current market conditions in the new construction and renovation residential segments.

Chapter Three also includes an overview of industry trade organizations, such as the National Wood Flooring Association (NWFA) and the North American Building Material
Distribution Association (NABMDA). The chapter also discusses the key trade shows that residential flooring manufacturers and other industry participants attend, such as
one of the industry’s largest event, The International Surface Event: SURFACES—StonExpo/Marmomacc—TileExpo. The chapter also details the primary trade media that cover the industry, such as Floor Covering News. Product types in the residential flooring industry are in a constant state of evolution and at different stages of innovation in an effort to meet changing market needs and demands. Chapter Four provides a detailed look at seven different residential flooring categories—carpet, ceramic tile, hardwood, laminates, stone, other resilient and vinyl—including associated new products and technologies, and applicable environmental programs and incentives, as well as government regulations and requirements affecting each flooring type.

Chapter Four provides a comprehensive overview of the residential flooring market size and growth in North America through 2018. A preview of residential flooring value by
region is provided here, setting the stage for more detailed breakdowns by distribution channel and by product category, both in this chapter and in Chapter Five: Market
Definition. For the purposes of this report, BCC Research has analyzed the following regions in the U.S.: Southeast, Northeast, Midwest, Southwest, West as well as Canada, to complete our North American residential flooring research. Chapter Four also includes a breakdown of residential flooring expenditures by flooring type—carpet, ceramic tile, hardwood, laminates, stone, other resilient and vinyl—through 2018 in million squares and million dollars for the six key industry distribution channels: floor covering stores, furniture and home furnishing stores, home improvement centers and building materials supplies dealers, general merchandise stores, electronic, and online, as well as direct selling.

Finally, growth projection data analysis for this chapter covers residential flooring volume by product type though 2018 in million squares and million dollars. For the market definition part of this report in Chapter Five, BCC Research analyzed the two primary residential flooring segments in North America, new construction and renovation.
The residential flooring analysis contains expenditure and share data for the years 2012 and 2013, as well as projections for 2018 along with the compound annual
growth rates (CAGRs) for the years 2013–2018. We have also provided a detailed analysis on the following seven North America regions: Southeast, Northeast, Midwest,
Southwest, West and Canada.

In addition, this chapter includes an overview of 19 of the leading residential flooring product manufacturers with data on 2012 and 2013 revenues, number of employees,
and overall market share. Also included are market share breakdowns for the leading manufacturers by product category, as well as a listing of each manufacturer’s product
lines in each product category. Finally, this chapter provides data on average pricing and installed costs for all product types in the years 2012 and 2013, with projections for 2018. The residential flooring industry’s six primary distribution channels—floor covering stores, furniture and home furnishing stores, home improvement centers and building materials supplies dealers, general merchandise stores, electronic and online, and direct selling—are covered, as well as listings of major flooring distributors with data on revenues (overall, by product type, by distribution channel and associated market shares).

Chapter Seven profiles 29 of the major producers in the seven residential flooring product categories: carpet, ceramic tile, hardwood, laminates, stone, other resilient
and vinyl. The major suppliers in residential flooring products offer multiple product lines. Chapter Seven contains the following information about each company profiled
(when available): background, recent company news (selected significant announcements within the past 18 months), products, financial performance, strategic
direction and distribution.

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