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Residential Flooring: North American Markets

  • September 2014
  • -
  • BCC Research
  • -
  • 166 pages

This BCC Research study defines and describes the residential flooring industry. The objective of this report is to provide business planners, investors and other professionals with quantifiable market measurements and analyses that can help them formulate strategic business plans and make key investment decisions.

Use this report to:
- Learn about the North American residential flooring industry, including historical, current and future industry perspectives.
- Receive a detailed analysis of the following regions in the U.S.: Southeast, Northeast, Midwest, Southwest, West as well as Canada.
- Receive information about the current market conditions in the new construction and renovation residential segments.
- Learn about the residential flooring product categories, which include carpet, ceramic tile, hardwood, laminates, stone, other resilient and vinyl.

Highlights
- The North American residential flooring market reached nearly 11.9 billion in volume of squares in 2013 and $12.4 billion in dollar amount. This market is expected to total 14.8 billion in volume of squares and more than $16.1 billion in dollar amount in 2018, increasing at a compound annual growth rate (CAGR) of 4.5% in volume of squares and 5.3% in dollar amount for the period of 2013 to 2018.
- The west region of the North American market was estimated to total 3.8 billion in volume of squares and nearly $4.0 billion in dollar amount in 2013. The segment is expected to reach 4.7 billion in volume of squares and about $5.2 billion in dollar amount by 2018, a CAGR of 4.4% in volume of squares and 5.5% in dollar amount for the period of 2013 to 2018.
- The southeast region has the highest projected CAGR at 5.2% in volume of squares and 6.1% in dollar amount for the period of 2013 to 2018, increasing from about 2.6 billion in volume of squares and $2.7 billion in dollar amount in 2013 to 3.3 billion in volume of squares and about $3.6 billion in dollar amount by 2018.

Introduction & Scope

INTRODUCTION

STUDY GOALS AND OBJECTIVES
The objective of this report is to provide business planners, investors and other professionals with quantifiable market measurements and analyses that can help them
formulate strategic business plans and make key investment decisions.

REASONS FOR DOING THE STUDY
Residential flooring is a $11.7 billion industry in North America that defines the livelihood of nearly 6,300 flooring contractors and almost 73,000 manufacturing employees who produce flooring products, as well as the distributors that carry these products. Although the industry was hit hard by the economic downturn of the last decade, the residential flooring industry remains a vital part of the economy and is projected to continue a healthy growth trend throughout the remainder of the second decade of the 21st century.

This BCC Research study is a comprehensive reference work that defines and describes the residential flooring industry. In the preparation of this document, we have read,
analyzed and condensed information from industry sources, trade literature, producer and distributor websites, and other reference material. The industry is diverse, highly
creative and dynamic. The range of products currently on the market is very broad, far exceeding the ability of any sole distributor to stock and wider than most industry
observers may realize. Many smaller producers today have the capability of growing into major brands tomorrow. Some of these future success stories will ride the wave of
demand for new and innovative products such as light transmissive carpeting and realistically simulated stone and wood surface laminates that are increasingly shaking
up the status quo among mainstream residential flooring alternatives.

SCOPE OF REPORT
Following are brief summaries of the chapters included in this report. The Chapter One summary presents the report’s scope, methodology and structure, as well as brief overviews of each of the report’s chapters. Chapter Three provides a high-level overview of the residential flooring industry, including historical, current and future industry perspectives, as well as a look at current, and anticipated manufacturing issues and trends. The chapter also covers current market conditions in the new construction and renovation residential segments.

Chapter Three also includes an overview of industry trade organizations, such as the National Wood Flooring Association (NWFA) and the North American Building Material
Distribution Association (NABMDA). The chapter also discusses the key trade shows that residential flooring manufacturers and other industry participants attend, such as
one of the industry’s largest event, The International Surface Event: SURFACES—StonExpo/Marmomacc—TileExpo. The chapter also details the primary trade media that cover the industry, such as Floor Covering News. Product types in the residential flooring industry are in a constant state of evolution and at different stages of innovation in an effort to meet changing market needs and demands. Chapter Four provides a detailed look at seven different residential flooring categories—carpet, ceramic tile, hardwood, laminates, stone, other resilient and vinyl—including associated new products and technologies, and applicable environmental programs and incentives, as well as government regulations and requirements affecting each flooring type.

Chapter Four provides a comprehensive overview of the residential flooring market size and growth in North America through 2018. A preview of residential flooring value by
region is provided here, setting the stage for more detailed breakdowns by distribution channel and by product category, both in this chapter and in Chapter Five: Market
Definition. For the purposes of this report, BCC Research has analyzed the following regions in the U.S.: Southeast, Northeast, Midwest, Southwest, West as well as Canada, to complete our North American residential flooring research. Chapter Four also includes a breakdown of residential flooring expenditures by flooring type—carpet, ceramic tile, hardwood, laminates, stone, other resilient and vinyl—through 2018 in million squares and million dollars for the six key industry distribution channels: floor covering stores, furniture and home furnishing stores, home improvement centers and building materials supplies dealers, general merchandise stores, electronic, and online, as well as direct selling.

Finally, growth projection data analysis for this chapter covers residential flooring volume by product type though 2018 in million squares and million dollars. For the market definition part of this report in Chapter Five, BCC Research analyzed the two primary residential flooring segments in North America, new construction and renovation.
The residential flooring analysis contains expenditure and share data for the years 2012 and 2013, as well as projections for 2018 along with the compound annual
growth rates (CAGRs) for the years 2013–2018. We have also provided a detailed analysis on the following seven North America regions: Southeast, Northeast, Midwest,
Southwest, West and Canada.

In addition, this chapter includes an overview of 19 of the leading residential flooring product manufacturers with data on 2012 and 2013 revenues, number of employees,
and overall market share. Also included are market share breakdowns for the leading manufacturers by product category, as well as a listing of each manufacturer’s product
lines in each product category. Finally, this chapter provides data on average pricing and installed costs for all product types in the years 2012 and 2013, with projections for 2018. The residential flooring industry’s six primary distribution channels—floor covering stores, furniture and home furnishing stores, home improvement centers and building materials supplies dealers, general merchandise stores, electronic and online, and direct selling—are covered, as well as listings of major flooring distributors with data on revenues (overall, by product type, by distribution channel and associated market shares).

Chapter Seven profiles 29 of the major producers in the seven residential flooring product categories: carpet, ceramic tile, hardwood, laminates, stone, other resilient
and vinyl. The major suppliers in residential flooring products offer multiple product lines. Chapter Seven contains the following information about each company profiled
(when available): background, recent company news (selected significant announcements within the past 18 months), products, financial performance, strategic
direction and distribution.

Table Of Contents

Residential Flooring: North American Markets
TABLE OF CONTENTS
CHAPTER 1 INTRODUCTION 2
STUDY GOALS AND OBJECTIVES 2
REASONS FOR DOING THE STUDY 2
SCOPE OF REPORT 2
GEOGRAPHIC SCOPE 4
LIMITATIONS 4
INTENDED AUDIENCE 4
METHODOLOGY AND INFORMATION SOURCES 5
ANALYST'S CREDENTIALS 5
RELATED BCC RESEARCH REPORTS 5
BCC RESEARCH WEBSITE 5
DISCLAIMER 6
CHAPTER 2 SUMMARY 8
SUMMARY TABLE NORTH AMERICAN RESIDENTIAL FLOORING MARKET BY REGION,
THROUGH 2018 (MILLIONS OF SQUARES/$ MILLIONS) 9
SUMMARY FIGURE NORTH AMERICAN RESIDENTIAL FLOORING MARKET BY REGION,
2013 AND 2018 ($ MILLIONS) 9
CHAPTER 3 OVERVIEW 11
A HISTORICAL PERSPECTIVE ON FLOORING 11
CARPET 11
HARD- AND SMOOTH-SURFACE FLOORING 12
RESIDENTIAL FLOORING TODAY 12
FUTURE OUTLOOK FOR RESIDENTIAL FLOORING 13
CURRENT NORTH AMERICAN MARKET ECONOMIC CONDITIONS 13
NEW CONSTRUCTION SEGMENT-U.S. 14
NEW CONSTRUCTION SEGMENT-CANADA 16
RENOVATION SEGMENT-U.S. 17
RENOVATION SEGMENT-CANADA 17
ECONOMIC EFFECTS ON RESIDENTIAL FLOORING PRODUCT CATEGORIES 18
CARPET 18
CERAMIC TILE 19
HARDWOOD 20
LAMINATES 20
STONE 21
OTHER RESILIENT AND VINYL 21
TABLE 1 FOUR REASONS FOR MANUFACTURING RESILIENT FLOORING PRODUCTS
DOMESTICALLY 22
FLOORING INDUSTRY TRADE ORGANIZATIONS 23
CARPET AND RUG INSTITUTE 23
CERAMIC TILE DISTRIBUTORS ASSOCIATION 24
FLOOR COVERING INSTALLATION CONTRACTORS ASSOCIATION 24
INTERNATIONAL CERTIFIED FLOORCOVERING INSTALLERS ASSOCIATION 24
MARBLE INSTITUTE OF AMERICA 25
NATIONAL TILE CONTRACTORS ASSOCIATION 25
NATIONAL WOOD FLOORING ASSOCIATION 26
NATURAL STONE COUNCIL 26
NORTH AMERICAN ASSOCIATION OF FLOOR COVERING DISTRIBUTORS 27
NORTH AMERICAN BUILDING MATERIAL DISTRIBUTION ASSOCIATION 27
NORTH AMERICAN LAMINATE FLOORING ASSOCIATION 28
TILE CONTRACTORS' ASSOCIATION OF AMERICA 28
TILE COUNCIL OF NORTH AMERICA 29
FLOORING INDUSTRY TRADE SHOWS 29
COVERINGS 29
NAFCD-NBMDA ANNUAL CONVENTION 29
NEOCON 30
NWFA WOOD FLOORING EXPO 30
THE INTERNATIONAL SURFACE EVENT:
SURFACES-STONEXPO/MARMOMACC-TILEEXPO 30
TOTAL SOLUTIONS PLUS: CTDA + NTCA + TCNA + TCAA 31
FLOORING INDUSTRY TRADE MEDIA 31
FLOORBIZ.COM 31
FCI: FLOOR COVERING INSTALLER 31
FLOOR COVERING NEWS 32
FLOOR COVERING WEEKLY 32
FLOOR FOCUS AND FLOORDAILY.NET. 32
FLOOR TRENDS 32
PROINSTALLER MAGAZINE 33
STONE WORLD/CONTEMPORARY STONE and TILE DESIGN 33
TILE MAGAZINE 34
CHAPTER 4 RESIDENTIAL FLOORING PRODUCTS 36
PRODUCT CATEGORIES 36
CARPET (BROADLOOM AND CARPET TILE) 36
Overview 36
Carpet Types 36
TABLE 2 RESIDENTIAL CARPET TYPES 37
Facts on Carpet Fibers 37
Nylon 37
Olefin (Polypropylene) 38
Polyester 38
Triexta 38
Wool 38
New Products and Technologies 38
Environmental Programs and Incentives 39
Governmental Regulations and Requirements 39
Flammability 40
Smoke Generation 41
Electrostatic Discharge 41
CERAMIC TILE 42
Overview 42
New Products and Technologies 42
Environmental Programs and Incentives 43
Governmental Regulations and Requirements 44
Slip Resistance 44
Grout and Mortar Specifications 44
HARDWOOD 44
Overview 44
Engineered Wood 45
Wood Laminates 45
Surface Finishes 45
Penetrating Stains and Finishes 46
Sheen Options 46
Extra-Durable Finishes 46
New Products and Technologies 46
Environmental Programs and Incentives 47
Governmental Regulations and Requirements 47
LAMINATES 48
Overview 48
AC Durability Ratings 49
TABLE 3 LAMINATE FLOORING AC DURABILITY RATINGS 50
New Products and Technologies 50
Environmental Programs and Incentives 51
Governmental Regulations and Requirements 52
STONE 53
Overview 53
Absorption Rating 53
Grade 54
Coefficient of Friction (COF) 54
Indoor versus Outdoor Rating 54
Oxidation 54
New Products and Technologies 54
Granite 55
Limestone 55
Marble 55
Onyx 55
Slate 55
Travertine 56
Environmental Programs and Incentives 56
Governmental Regulations and Requirements 56
OTHER RESILIENT (INCLUDES CORK, LINOLEUM, RUBBER) 56
Overview 56
Cork 56
Linoleum 57
Rubber 57
New Products and Technologies 58
Environmental Programs and Incentives 58
Governmental Regulations and Requirements 59
VINYL 59
Overview 59
Simulates Natural Materials 60
Plank Shapes 60
Composition 61
Layers 61
Cost 61
Size and Thickness 61
New Products and Technologies 62
Environmental Programs and Incentives 62
Governmental Regulations and Requirements 63
CHAPTER 5 MARKET SIZE AND GROWTH 65
TYPE OF CONSTRUCTION 65
TABLE 4 NORTH AMERICAN RESIDENTIAL FLOORING, EXPENDITURES BY TYPE OF
CONSTRUCTION, THROUGH 2018 (MILLIONS OF SQUARES/$ MILLIONS) 66
REGIONS 66
TABLE 5 NORTH AMERICAN RESIDENTIAL FLOORING, MARKET VALUE BY REGION,
THROUGH 2018 ($ MILLIONS) 66
EXPENDITURES BY DISTRIBUTION CHANNEL, VOLUMES AND GROWTH 67
TABLE 6 RESIDENTIAL FLOORING REVENUES BY DISTRIBUTION CHANNEL,
THROUGH 2018 ($ MILLIONS) 67
TABLE 7 RESIDENTIAL FLOOR COVERING STORES CHANNEL BY PRODUCT
CATEGORY, THROUGH 2018 ($ MILLIONS AND VOLUME IN MILLION SQUARES) 68
TABLE 8 RESIDENTIAL FURNITURE AND HOME FURNISHING STORES CHANNEL BY
PRODUCT CATEGORY, THROUGH 2018 ($ MILLIONS AND VOLUME IN MILLION
SQUARES)
69
TABLE 9 RESIDENTIAL HOME IMPROVEMENT CENTERS AND BUILDING MATERIALS
SUPPLIES DEALERS CHANNEL BY PRODUCT CATEGORY, THROUGH 2018 ($
MILLIONS AND VOLUME IN MILLION SQUARES)
70
TABLE 10 RESIDENTIAL GENERAL MERCHANDISE STORES CHANNEL BY PRODUCT
CATEGORY, THROUGH 2018 ($ MILLIONS AND VOLUME IN MILLION SQUARES) 71
TABLE 11 RESIDENTIAL ELECTRONIC AND ONLINE CHANNEL BY PRODUCT
CATEGORY, THROUGH 2018 ($ MILLIONS AND VOLUME IN SQUARES) 72
TABLE 12 RESIDENTIAL DIRECT SELLING CHANNEL BY PRODUCT CATEGORY,
THROUGH 2018 ($ MILLIONS AND VOLUME IN MILLION SQUARES) 73
TABLE 13 RESIDENTIAL FLOORING EXPENDITURES BY DISTRIBUTION CHANNEL,
THROUGH 2018 (% SHARE OF VOLUME) 74
TABLE 14 RESIDENTIAL FLOORING EXPENDITURES BY DISTRIBUTION CHANNEL,
THROUGH 2018 (% SHARE OF DOLLARS) 75
TABLE 15 RESIDENTIAL FLOORING EXPENDITURES BY DISTRIBUTION CHANNEL,
2013 (VOLUME IN MILLION SQUARES) 76
TABLE 16 RESIDENTIAL FLOORING EXPENDITURES BY DISTRIBUTION CHANNEL,
2013 ($ MILLIONS) 77
TABLE 17 RESIDENTIAL FLOORING BY CATEGORY, THROUGH 2018 (MILLION
SQUARES) 78
TABLE 18 RESIDENTIAL FLOORING BY CATEGORY, THROUGH 2018 ($ MILLIONS) 78
CHAPTER 6 MARKET DEFINITION 80
RESIDENTIAL FLOORING INDUSTRY STRUCTURE 81
MARKET TRENDS 81
TABLE 19 TOTAL NORTH AMERICAN FLOORING MARKET, THROUGH 2018 ($
BILLIONS) 81
TABLE 20 TOTAL NORTH AMERICAN FLOORING MARKET, THROUGH 2018 (BILLIONS
OF SQUARES) 81
TABLE 21 RESIDENTIAL VS. COMMERCIAL FLOORING MARKET, THROUGH 2018 ($
BILLIONS) 82
TABLE 22 RESIDENTIAL VS. COMMERCIAL FLOORING MARKET, THROUGH 2018
(BILLIONS OF SQUARES) 82
TABLE 23 NORTH AMERICAN RESIDENTIAL FLOORING EXPENDITURES BY TYPE OF
CONSTRUCTION, THROUGH 2018 ($ MILLIONS) 83
TABLE 24 NORTH AMERICAN RESIDENTIAL FLOORING EXPENDITURES BY TYPE OF
CONSTRUCTION, THROUGH 2018 (MILLIONS OF SQUARES) 83
TABLE 25 NORTH AMERICAN RESIDENTIAL FLOORING MARKET BY REGION,
THROUGH 2018 ($ MILLIONS) 83
TABLE 26 NORTH AMERICAN RESIDENTIAL FLOORING MARKET BY REGION,
THROUGH 2018 (MILLIONS OF SQUARES) 84
TABLE 27 RESIDENTIAL FLOORING EXPENDITURES, SOUTHEAST, BY PRODUCT
CATEGORY, THROUGH 2018 ($ MILLIONS) 85
TABLE 28 RESIDENTIAL FLOORING EXPENDITURES, SOUTHEAST, BY PRODUCT
CATEGORY, THROUGH 2018 (MILLIONS OF SQUARES) 85
TABLE 29 RESIDENTIAL FLOORING EXPENDITURES, NORTHEAST, BY PRODUCT
CATEGORY, THROUGH 2018 ($ MILLIONS) 86
TABLE 30 RESIDENTIAL FLOORING EXPENDITURES, NORTHEAST, BY PRODUCT
CATEGORY, THROUGH 2018 (MILLIONS OF SQUARES) 86
TABLE 31 RESIDENTIAL FLOORING EXPENDITURES, MIDWEST, BY PRODUCT
CATEGORY, THROUGH 2018 ($ MILLIONS) 87
TABLE 32 RESIDENTIAL FLOORING EXPENDITURES, MIDWEST, BY PRODUCT
CATEGORY, THROUGH 2018 (MILLIONS OF SQUARES) 87
TABLE 33 RESIDENTIAL FLOORING EXPENDITURES, SOUTHWEST, BY PRODUCT
CATEGORY, THROUGH 2018 ($ MILLIONS) 88
TABLE 34 RESIDENTIAL FLOORING EXPENDITURES, SOUTHWEST, BY PRODUCT
CATEGORY, THROUGH 2018 (MILLIONS OF SQUARES) 88
TABLE 35 RESIDENTIAL FLOORING EXPENDITURES, WEST, BY PRODUCT CATEGORY,
THROUGH 2018 ($ MILLIONS) 89
TABLE 36 RESIDENTIAL FLOORING EXPENDITURES, WEST, BY PRODUCT CATEGORY,
THROUGH 2018 (MILLIONS OF SQUARES) 90
TABLE 37 RESIDENTIAL FLOORING EXPENDITURES, CANADA, BY PRODUCT
CATEGORY, THROUGH 2018 ($ MILLIONS) 90
TABLE 38 RESIDENTIAL FLOORING EXPENDITURES, CANADA, BY PRODUCT
CATEGORY, THROUGH 2018 (MILLIONS OF SQUARES) 91
TABLE 39 RESIDENTIAL FLOORING CONTRACTORS IN NORTH AMERICA 92
RESIDENTIAL MARKET OUTLOOK 93
TABLE 40 RESIDENTIAL FLOORING EXPENDITURES, THROUGH 2018 ($ MILLIONS) 94
MAJOR COMPANIES AND PRODUCT LINES 94
TABLE 41 LEADING RESIDENTIAL FLOORING MANUFACTURERS, BY REVENUES,
2012 ($ MILLIONS) 94
TABLE 42 LEADING RESIDENTIAL FLOORING MANUFACTURERS, BY PRODUCT
CATEGORY ($ MILLIONS) 95
CARPET (BROADLOOM AND CARPET TILE) 96
TABLE 43 CARPET MANUFACTURERS RESIDENTIAL MARKET SHARES, 2012 (%) 96
TABLE 44 LEADING RESIDENTIAL CARPET MANUFACTURERS AND PRODUCTS 97
CERAMIC TILE 97
TABLE 45 CERAMIC TILE MANUFACTURERS RESIDENTIAL MARKET SHARES, 2012
(%) 98
TABLE 46 LEADING RESIDENTIAL CERAMIC TILE MANUFACTURERS AND PRODUCTS 98
HARDWOOD 99
TABLE 47 HARDWOOD FLOOR MANUFACTURERS RESIDENTIAL MARKET SHARES,
2012 (%) 99
TABLE 48 LEADING RESIDENTIAL HARDWOOD FLOOR MANUFACTURERS AND
PRODUCTS 100
LAMINATES 100
TABLE 49 LAMINATE MANUFACTURERS RESIDENTIAL MARKET SHARES, 2012 (%) 101
TABLE 50 LEADING RESIDENTIAL LAMINATE MANUFACTURERS AND PRODUCTS 101
STONE 101
TABLE 51 STONE MANUFACTURERS RESIDENTIAL MARKET SHARES, 2012 (%) 102
TABLE 52 LEADING RESIDENTIAL STONE MANUFACTURERS AND PRODUCTS 102
OTHER RESILIENT (CORK, LINOLEUM, RUBBER) 102
TABLE 53 RESILIENT (MINUS VINYL) MANUFACTURERS RESIDENTIAL MARKET
SHARES, 2012 (%) 103
TABLE 54 LEADING RESIDENTIAL RESILIENT (MINUS VINYL) MANUFACTURERS AND
PRODUCTS 103
VINYL 104
TABLE 55 VINYL MANUFACTURERS RESIDENTIAL MARKET SHARES, 2012 (%) 104
TABLE 56 LEADING RESIDENTIAL VINYL MANUFACTURERS AND PRODUCTS 104
AVERAGE PRICING AND INSTALLED COSTS 105
TABLE 57 FLOORING PRODUCT AND INSTALLATION PRICES, 2012 ($ PER SQUARE) 105
TABLE 58 FLOORING PRODUCT AND INSTALLATION PRICES, 2013 ($ PER SQUARE) 106
TABLE 59 FLOORING PRODUCT AND INSTALLATION PRICES, 2018 ($ PER SQUARE) 106
DISTRIBUTION CHANNELS AND LEADING DISTRIBUTORS 107
TABLE 60 LEADING U.S. RESIDENTIAL FLOORING DISTRIBUTORS, BY REVENUES,
2012 AND 2013 ($ MILLIONS/%) 108
TABLE 61 LEADING COMMERCIAL FLOORING DISTRIBUTORS, 2013 REVENUE BY
PRODUCT CATEGORY ($ MILLIONS) 109
TABLE 62 LEADING COMMERCIAL FLOORING DISTRIBUTORS, 2013 REVENUE BY
DISTRIBUTION CHANNEL ($ MILLIONS) 110
TABLE 63 RESIDENTIAL FLOORING REVENUES BY DISTRIBUTION CHANNEL
THROUGH 2018 ($ MILLIONS) 111
TABLE 64 SPECIALTY FLOOR RETAILERS: TOP 6 ($ MILLIONS) 112
TABLE 65 RESIDENTIAL FLOORING EXPENDITURES BY DISTRIBUTION CHANNEL,
THROUGH 2018 (% SHARE OF VOLUME AND DOLLARS) 113
CHAPTER 7 COMPANY PROFILES 115


LIST OF TABLES

SUMMARY TABLE NORTH AMERICAN RESIDENTIAL FLOORING MARKET BY REGION,
THROUGH 2018 (MILLIONS OF SQUARES/$ MILLIONS) 9
TABLE 1 FOUR REASONS FOR MANUFACTURING RESILIENT FLOORING PRODUCTS
DOMESTICALLY 22
TABLE 2 RESIDENTIAL CARPET TYPES 37
TABLE 3 LAMINATE FLOORING AC DURABILITY RATINGS 50
TABLE 4 NORTH AMERICAN RESIDENTIAL FLOORING, EXPENDITURES BY TYPE OF
CONSTRUCTION, THROUGH 2018 (MILLIONS OF SQUARES/$ MILLIONS) 66
TABLE 5 NORTH AMERICAN RESIDENTIAL FLOORING, MARKET VALUE BY REGION,
THROUGH 2018 ($ MILLIONS) 66
TABLE 6 RESIDENTIAL FLOORING REVENUES BY DISTRIBUTION CHANNEL, THROUGH
2018 ($ MILLIONS) 67
TABLE 7 RESIDENTIAL FLOOR COVERING STORES CHANNEL BY PRODUCT CATEGORY,
THROUGH 2018 ($ MILLIONS AND VOLUME IN MILLION SQUARES) 68
TABLE 8 RESIDENTIAL FURNITURE AND HOME FURNISHING STORES CHANNEL BY
PRODUCT CATEGORY, THROUGH 2018 ($ MILLIONS AND VOLUME IN MILLION
SQUARES)
69
TABLE 9 RESIDENTIAL HOME IMPROVEMENT CENTERS AND BUILDING MATERIALS
SUPPLIES DEALERS CHANNEL BY PRODUCT CATEGORY, THROUGH 2018 ($ MILLIONS
AND VOLUME IN MILLION SQUARES)
70
TABLE 10 RESIDENTIAL GENERAL MERCHANDISE STORES CHANNEL BY PRODUCT
CATEGORY, THROUGH 2018 ($ MILLIONS AND VOLUME IN MILLION SQUARES) 71
TABLE 11 RESIDENTIAL ELECTRONIC AND ONLINE CHANNEL BY PRODUCT
CATEGORY, THROUGH 2018 ($ MILLIONS AND VOLUME IN SQUARES) 72
TABLE 12 RESIDENTIAL DIRECT SELLING CHANNEL BY PRODUCT CATEGORY,
THROUGH 2018 ($ MILLIONS AND VOLUME IN MILLION SQUARES) 73
TABLE 13 RESIDENTIAL FLOORING EXPENDITURES BY DISTRIBUTION CHANNEL,
THROUGH 2018 (% SHARE OF VOLUME) 74
TABLE 14 RESIDENTIAL FLOORING EXPENDITURES BY DISTRIBUTION CHANNEL,
THROUGH 2018 (% SHARE OF DOLLARS) 75
TABLE 15 RESIDENTIAL FLOORING EXPENDITURES BY DISTRIBUTION CHANNEL,
2013 (VOLUME IN MILLION SQUARES) 76
TABLE 16 RESIDENTIAL FLOORING EXPENDITURES BY DISTRIBUTION CHANNEL,
2013 ($ MILLIONS) 77
TABLE 17 RESIDENTIAL FLOORING BY CATEGORY, THROUGH 2018 (MILLION
SQUARES) 78
TABLE 18 RESIDENTIAL FLOORING BY CATEGORY, THROUGH 2018 ($ MILLIONS) 78
TABLE 19 TOTAL NORTH AMERICAN FLOORING MARKET, THROUGH 2018 ($
BILLIONS) 81
TABLE 20 TOTAL NORTH AMERICAN FLOORING MARKET, THROUGH 2018 (BILLIONS
OF SQUARES) 81
TABLE 21 RESIDENTIAL VS. COMMERCIAL FLOORING MARKET, THROUGH 2018 ($
BILLIONS) 82
TABLE 22 RESIDENTIAL VS. COMMERCIAL FLOORING MARKET, THROUGH 2018
(BILLIONS OF SQUARES) 82
TABLE 23 NORTH AMERICAN RESIDENTIAL FLOORING EXPENDITURES BY TYPE OF
CONSTRUCTION, THROUGH 2018 ($ MILLIONS) 83
TABLE 24 NORTH AMERICAN RESIDENTIAL FLOORING EXPENDITURES BY TYPE OF
CONSTRUCTION, THROUGH 2018 (MILLIONS OF SQUARES) 83
TABLE 25 NORTH AMERICAN RESIDENTIAL FLOORING MARKET BY REGION,
THROUGH 2018 ($ MILLIONS) 83
TABLE 26 NORTH AMERICAN RESIDENTIAL FLOORING MARKET BY REGION,
THROUGH 2018 (MILLIONS OF SQUARES) 84
TABLE 27 RESIDENTIAL FLOORING EXPENDITURES, SOUTHEAST, BY PRODUCT
CATEGORY, THROUGH 2018 ($ MILLIONS) 85
TABLE 28 RESIDENTIAL FLOORING EXPENDITURES, SOUTHEAST, BY PRODUCT
CATEGORY, THROUGH 2018 (MILLIONS OF SQUARES) 85
TABLE 29 RESIDENTIAL FLOORING EXPENDITURES, NORTHEAST, BY PRODUCT
CATEGORY, THROUGH 2018 ($ MILLIONS) 86
TABLE 30 RESIDENTIAL FLOORING EXPENDITURES, NORTHEAST, BY PRODUCT
CATEGORY, THROUGH 2018 (MILLIONS OF SQUARES) 86
TABLE 31 RESIDENTIAL FLOORING EXPENDITURES, MIDWEST, BY PRODUCT
CATEGORY, THROUGH 2018 ($ MILLIONS) 87
TABLE 32 RESIDENTIAL FLOORING EXPENDITURES, MIDWEST, BY PRODUCT
CATEGORY, THROUGH 2018 (MILLIONS OF SQUARES) 87
TABLE 33 RESIDENTIAL FLOORING EXPENDITURES, SOUTHWEST, BY PRODUCT
CATEGORY, THROUGH 2018 ($ MILLIONS) 88
TABLE 34 RESIDENTIAL FLOORING EXPENDITURES, SOUTHWEST, BY PRODUCT
CATEGORY, THROUGH 2018 (MILLIONS OF SQUARES) 88
TABLE 35 RESIDENTIAL FLOORING EXPENDITURES, WEST, BY PRODUCT CATEGORY,
THROUGH 2018 ($ MILLIONS) 89
TABLE 36 RESIDENTIAL FLOORING EXPENDITURES, WEST, BY PRODUCT CATEGORY,
THROUGH 2018 (MILLIONS OF SQUARES) 90
TABLE 37 RESIDENTIAL FLOORING EXPENDITURES, CANADA, BY PRODUCT
CATEGORY, THROUGH 2018 ($ MILLIONS) 90
TABLE 38 RESIDENTIAL FLOORING EXPENDITURES, CANADA, BY PRODUCT
CATEGORY, THROUGH 2018 (MILLIONS OF SQUARES) 91
TABLE 39 RESIDENTIAL FLOORING CONTRACTORS IN NORTH AMERICA 92
TABLE 40 RESIDENTIAL FLOORING EXPENDITURES, THROUGH 2018 ($ MILLIONS) 94
TABLE 41 LEADING RESIDENTIAL FLOORING MANUFACTURERS, BY REVENUES, 2012
($ MILLIONS) 94
TABLE 42 LEADING RESIDENTIAL FLOORING MANUFACTURERS, BY PRODUCT
CATEGORY ($ MILLIONS) 95
TABLE 43 CARPET MANUFACTURERS RESIDENTIAL MARKET SHARES, 2012 (%) 96
TABLE 44 LEADING RESIDENTIAL CARPET MANUFACTURERS AND PRODUCTS 97
TABLE 45 CERAMIC TILE MANUFACTURERS RESIDENTIAL MARKET SHARES, 2012 (%) 98
TABLE 46 LEADING RESIDENTIAL CERAMIC TILE MANUFACTURERS AND PRODUCTS 98
TABLE 47 HARDWOOD FLOOR MANUFACTURERS RESIDENTIAL MARKET SHARES,
2012 (%) 99
TABLE 48 LEADING RESIDENTIAL HARDWOOD FLOOR MANUFACTURERS AND
PRODUCTS 100
TABLE 49 LAMINATE MANUFACTURERS RESIDENTIAL MARKET SHARES, 2012 (%) 101
TABLE 50 LEADING RESIDENTIAL LAMINATE MANUFACTURERS AND PRODUCTS 101
TABLE 51 STONE MANUFACTURERS RESIDENTIAL MARKET SHARES, 2012 (%) 102
TABLE 52 LEADING RESIDENTIAL STONE MANUFACTURERS AND PRODUCTS 102
TABLE 53 RESILIENT (MINUS VINYL) MANUFACTURERS RESIDENTIAL MARKET
SHARES, 2012 (%) 103
TABLE 54 LEADING RESIDENTIAL RESILIENT (MINUS VINYL) MANUFACTURERS AND
PRODUCTS 103
TABLE 55 VINYL MANUFACTURERS RESIDENTIAL MARKET SHARES, 2012 (%) 104
TABLE 56 LEADING RESIDENTIAL VINYL MANUFACTURERS AND PRODUCTS 104
TABLE 57 FLOORING PRODUCT AND INSTALLATION PRICES, 2012 ($ PER SQUARE) 105
TABLE 58 FLOORING PRODUCT AND INSTALLATION PRICES, 2013 ($ PER SQUARE) 106
TABLE 59 FLOORING PRODUCT AND INSTALLATION PRICES, 2018 ($ PER SQUARE) 106
TABLE 60 LEADING U.S. RESIDENTIAL FLOORING DISTRIBUTORS, BY REVENUES,
2012 AND 2013 ($ MILLIONS/%) 108
TABLE 61 LEADING COMMERCIAL FLOORING DISTRIBUTORS, 2013 REVENUE BY
PRODUCT CATEGORY ($ MILLIONS) 109
TABLE 62 LEADING COMMERCIAL FLOORING DISTRIBUTORS, 2013 REVENUE BY
DISTRIBUTION CHANNEL ($ MILLIONS) 110
TABLE 63 RESIDENTIAL FLOORING REVENUES BY DISTRIBUTION CHANNEL
THROUGH 2018 ($ MILLIONS) 111
TABLE 64 SPECIALTY FLOOR RETAILERS: TOP 6 ($ MILLIONS) 112
TABLE 65 RESIDENTIAL FLOORING EXPENDITURES BY DISTRIBUTION CHANNEL,
THROUGH 2018 (% SHARE OF VOLUME AND DOLLARS) 113


LIST OF FIGURES

SUMMARY FIGURE NORTH AMERICAN RESIDENTIAL FLOORING MARKET BY REGION,
2013 AND 2018 ($ MILLIONS) 9

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