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adidas Budapest Kft in Apparel and Footwear (Hungary)

  • August 2015
  • -
  • Euromonitor International
  • -
  • 3 pages

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The company originally chose to implement its global strategy in Hungary, in order to ensure a unique brand experience. It looked to convey a strong premium brand image and maintain centrally located stores, while maintaining stock of the latest models regardless of relevant consumer demand. As a result, the company faced difficulties with regards to pricing in Hungary, as large multi-brand sports stores, such as Decathlon and Hervis, can achieve a much better price/quality ratio and offer a...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage:: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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