Table of Contents
The company originally chose to implement its global strategy in Hungary, in order to ensure a unique brand experience. It looked to convey a strong premium brand image and maintain centrally located stores, while maintaining stock of the latest models regardless of relevant consumer demand. As a result, the company faced difficulties with regards to pricing in Hungary, as large multi-brand sports stores, such as Decathlon and Hervis, can achieve a much better price/quality ratio and offer a...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage:: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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