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Alcoholic Drinks in Bulgaria, Euromonitor International

  • September 2014
  • -
  • Euromonitor International
  • -
  • 115 pages

Alcoholic drinks continued to recover from the economic crisis in 2013. For a second consecutive year, volume growth displayed unequivocal signs of recovery with rates above the review period’s average. Value growth also developed positively with a growth rate that was the same as the review period CAGR since many manufacturers ran reduced price promotions. Consumers are feeling confident again that they can purchase the alcoholic drink of their choice and choose good quality,...

Euromonitor International’s Alcoholic Drinks in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Alcoholic Drinks in Bulgaria, Euromonitor International
ALCOHOLIC DRINKS IN BULGARIA
Euromonitor International
September 2014

LIST OF CONTENTS AND TABLES

Executive Summary
Alcoholic Drinks Continues To Grow in 2013
Beer and Wine Support Growth in 2013
Alcoholic Drinks Is Dominated by A Small Number of Multinational Companies
Alcoholic Drinks Channels Remain Very Traditional
Alcoholic Drinks Is Projected To See Positive Development in the Forecast Period
Key Trends and Developments
Alcoholic Drinks Develops With the Recovering Economy in 2013
Producers Choose Branded Approach Towards Marketing Their Lines
Merger and Acquisition Activity
Key New Product Launches
Summary 1 Key New Product Developments 2013
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2008-2013
Taxation and Duty Levies
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2013
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2013
Table 3 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2013
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2013
Table 5 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2013
Table 6 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2013
Table 7 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2013
Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2013
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 9 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 10 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 11 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 12 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 13 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 16 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 17 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 18 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 19 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 20 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 21 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 23 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Sources
Summary 3 Research Sources
Lvk Vinprom Targovishte Ad in Alcoholic Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 4 LVK Vinprom Targovishte AD: Key Facts
Summary 5 LVK Vinprom Targovishte AD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 LVK Vinprom Targovishte AD: Competitive Position 2013
Sis Industries Ood in Alcoholic Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 7 SIS Industries OOD: Key Facts
Summary 8 SIS Industries OOD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 SIS industries: Competitive Position 2013
Vino Distribucia Eood in Alcoholic Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 10 Vino Distribucia EOOD: Key Facts
Summary 11 Vino Distribucia EOOD: Operational Indicators
Internet Strategy
Company Background
Chart 1 Vino Distribucia EOOD: Casavino in Bulgaria
Private Label
Competitive Positioning
Summary 12 Vino Distribucia EOOD: Competitive Position 2013
Vinprom Peshtera Ad in Alcoholic Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 13 Vinprom Peshtera AD: Key Facts
Summary 14 Vinprom Peshtera AD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Vinprom Peshtera AD: Competitive Position 2013
Zagorka Ad in Alcoholic Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 16 Zagorka AD: Key Facts
Summary 17 Zagorka AD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 18 Zagorka AD: Competitive Position 2013
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 19 Lager by Price Band 2013
Table 25 Number of Breweries 2008-2013
Category Data
Table 26 Sales of Beer by Category: Total Volume 2007-2012
Table 27 Sales of Beer by Category: Total Value 2007-2012
Table 28 Sales of Beer by Category: % Total Volume Growth 2007-2012
Table 29 Sales of Beer by Category: % Total Value Growth 2007-2012
Table 30 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
Table 31 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
Table 32 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 33 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
Table 34 GBO Company Shares of Beer: % Total Volume 2008-2012
Table 35 NBO Company Shares of Beer: % Total Volume 2008-2012
Table 36 LBN Brand Shares of Beer: % Total Volume 2009-2012
Table 37 Production, Imports and Exports of Beer: Total Volume 2006-2011
Table 38 Imports of Beer by Country of Origin: Total Volume 2006-2011
Table 39 Imports of Beer by Country of Origin: Total Value 2006-2011
Table 40 Exports of Beer by Country of Destination: Total Volume 2006-2011
Table 41 Exports of Beer by Country of Destination: Total Value 2006-2011
Table 42 Forecast Sales of Beer by Category: Total Volume 2012-2017
Table 43 Forecast Sales of Beer by Category: Total Value 2012-2017
Table 44 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 45 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 46 Sales of Cider/Perry: Total Volume 2007-2012
Table 47 Sales of Cider/Perry: Total Value 2007-2012
Table 48 Sales of Cider/Perry: % Total Volume Growth 2007-2012
Table 49 Sales of Cider/Perry: % Total Value Growth 2007-2012
Table 50 Sales of Cider/Perry by On-trade vs Off-trade: Volume 2007-2012
Table 51 Sales of Cider/Perry by On-trade vs Off-trade: Value 2007-2012
Table 52 Sales of Cider/Perry by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 53 Sales of Cider/Perry by On-trade vs Off-trade: % Value Growth 2007-2012
Table 54 GBO Company Shares of Cider/Perry: % Total Volume 2008-2012
Table 55 NBO Company Shares of Cider/Perry: % Total Volume 2008-2012
Table 56 LBN Brand Shares of Cider/Perry: % Total Volume 2009-2012
Table 57 Production, Imports and Exports of Cider/Perry: Total Volume 2006-2011
Table 58 Imports of Cider/Perry by Country of Origin: Total Volume 2006-2011
Table 59 Imports of Cider/Perry by Country of Origin: Total Value 2006-2011
Table 60 Forecast Sales of Cider/Perry: Total Volume 2012-2017
Table 61 Forecast Sales of Cider/Perry: Total Value 2012-2017
Table 62 Forecast Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 63 Forecast Sales of Cider/Perry: % Total Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 64 Sales of RTDS/High-strength Premixes by Category: Total Volume 2007-2012
Table 65 Sales of RTDS/High-strength Premixes by Category: Total Value 2007-2012
Table 66 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2007-2012
Table 67 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2007-2012
Table 68 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Volume 2007-2012
Table 69 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Value 2007-2012
Table 70 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 71 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Value Growth 2007-2012
Table 72 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 73 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 74 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2009-2012
Table 75 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 76 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 77 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 78 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Summary 20 Benchmark Brands 2013
Category Data
Table 79 Sales of Spirits by Category: Total Volume 2007-2012
Table 80 Sales of Spirits by Category: Total Value 2007-2012
Table 81 Sales of Spirits by Category: % Total Volume Growth 2007-2012
Table 82 Sales of Spirits by Category: % Total Value Growth 2007-2012
Table 83 Sales of Spirits by On-trade vs Off-trade: Volume 2007-2012
Table 84 Sales of Spirits by On-trade vs Off-trade: Value 2007-2012
Table 85 Sales of Spirits by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 86 Sales of Spirits by On-trade vs Off-trade: % Value Growth 2007-2012
Table 87 Sales of Dark Rum by Price Platform: % Total Volume 2007-2012
Table 88 Sales of White Rum by Price Platform: % Total Volume 2007-2012
Table 89 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2007-2012
Table 90 Sales of Gin by Price Platform: % Total Volume 2007-2012
Table 91 Sales of Vodka by Price Platform: % Total Volume 2007-2012
Table 92 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2007-2012
Table 93 GBO Company Shares of Spirits: % Total Volume 2008-2012
Table 94 NBO Company Shares of Spirits: % Total Volume 2008-2012
Table 95 LBN Brand Shares of Spirits: % Total Volume 2009-2012
Table 96 Production, Imports and Exports of Spirits: Total Volume 2006-2011
Table 97 Imports of Spirits by Country of Origin: Total Volume 2006-2011
Table 98 Imports of Spirits by Country of Origin: Total Value 2006-2011
Table 99 Exports of Spirits by Country of Destination: Total Volume 2006-2011
Table 100 Exports of Spirits by Country of Destination: Total Value 2006-2011
Table 101 Production, Imports and Exports of Brandy and Cognac: Total Volume 2006-2011
Table 102 Production, Imports and Exports of Rum: Total Volume 2006-2011
Table 103 Production, Imports and Exports of Tequila: Total Volume 2006-2011
Table 104 Production, Imports and Exports of Whiskies: Total Volume 2006-2011
Table 105 Production, Imports and Exports of Gin: Total Volume 2006-2011
Table 106 Production, Imports and Exports of Vodka: Total Volume 2006-2011
Table 107 Production, Imports and Exports of Other Spirits: Total Volume 2006-2011
Table 108 Forecast Sales of Spirits by Category: Total Volume 2012-2017
Table 109 Forecast Sales of Spirits by Category: Total Value 2012-2017
Table 110 Forecast Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 111 Forecast Sales of Spirits by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 112 Sales of Wine by Category: Total Volume 2007-2012
Table 113 Sales of Wine by Category: Total Value 2007-2012
Table 114 Sales of Wine by Category: % Total Volume Growth 2007-2012
Table 115 Sales of Wine by Category: % Total Value Growth 2007-2012
Table 116 Sales of Wine by On-trade vs Off-trade: Volume 2007-2012
Table 117 Sales of Wine by On-trade vs Off-trade: Value 2007-2012
Table 118 Sales of Wine by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 119 Sales of Wine by On-trade vs Off-trade: % Value Growth 2007-2012
Table 120 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2007-2012
Table 121 Sales of Still White Wine by Price Segment: % Off-trade Volume 2007-2012
Table 122 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2007-2012
Table 123 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2007-2012
Table 124 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 125 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 126 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 127 Sales of Still Red Wine by Quality Classification: % Total Volume 2007-2012
Table 128 Sales of Still White Wine by Quality Classification: % Total Volume 2007-2012
Table 129 Sales of Still Rose Wine by Quality Classification: % Total Volume 2007-2012
Table 130 GBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 131 NBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 132 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2009-2012
Table 133 GBO Company Shares of Champagne: % Total Volume 2008-2012
Table 134 NBO Company Shares of Champagne: % Total Volume 2008-2012
Table 135 LBN Brand Shares of Champagne: % Total Volume 2009-2012
Table 136 GBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 137 NBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 138 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2009-2012
Table 139 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
Table 140 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
Table 141 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2009-2012
Table 142 Production, Imports and Exports of Wine: Total Volume 2006-2011
Table 143 Imports of Wine by Country of Origin: Total Volume 2006-2011
Table 144 Imports of Wine by Country of Origin: Total Value 2006-2011
Table 145 Exports of Wine by Country of Destination: Total Volume 2006-2011
Table 146 Exports of Wine by Country of Destination: Total Value 2006-2011
Table 147 Forecast Sales of Wine by Category: Total Volume 2012-2017
Table 148 Forecast Sales of Wine by Category: Total Value 2012-2017
Table 149 Forecast Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 150 Forecast Sales of Wine by Category: % Total Value Growth 2012-2017












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