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Deodorants in Japan, Euromonitor International

  • September 2014
  • -
  • Euromonitor International
  • -
  • 29 pages

Amid the growing popularity of scented products such as scented detergents and fabric softeners, Japanese consumers have become sensitive to smell and body odour. Sume-hara (smell harassment) became the word to describe the discomfort that people cause when they bring strong body odours into the workplace. In order to reduce or eliminate such odours, an increasing number of consumers have started to use deodorants as a matter of etiquette. This trend pushed forward the sales of deodorants,...

Euromonitor International’s Deodorants in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Deodorants in Japan, Euromonitor International
DEODORANTS IN JAPAN
Euromonitor International
September 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2008-2013
Table 2 Sales of Deodorants by Category: % Value Growth 2008-2013
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2008-2013
Table 4 NBO Company Shares of Deodorants: % Value 2009-2013
Table 5 LBN Brand Shares of Deodorants: % Value 2010-2013
Table 6 Forecast Sales of Deodorants by Category: Value 2013-2018
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2013-2018
Table 8 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2013-2018
Kao Corp in Beauty and Personal Care (japan)
Strategic Direction
Key Facts
Summary 1 Kao Corp: Key Facts
Summary 2 Kao Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Kao Corp: Competitive Position 2013
Mandom Corp in Beauty and Personal Care (japan)
Strategic Direction
Key Facts
Summary 4 Mandom Corp: Key Facts
Summary 5 Mandom Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Mandom Corp: Competitive Position 2013
Rohto Pharmaceutical Co Ltd in Beauty and Personal Care (japan)
Strategic Direction
Key Facts
Summary 7 Rohto Pharmaceutical Co Ltd: Key Facts
Summary 8 Rohto Pharmaceutical Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Rohto Pharmaceutical Co Ltd: Competitive Position 2013
Shiseido Co Ltd in Beauty and Personal Care (japan)
Strategic Direction
Key Facts
Summary 10 Shiseido Co Ltd: Key Facts
Summary 11 Shiseido Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Shiseido Co Ltd: Competitive Position 2013
Executive Summary
Value Sales of Beauty and Personal Care Grow Marginally in 2013
Voluntary Recall of Kanebo Whitening Products Causes Concern About Safety of Beauty and Personal Care Products
Shiseido Maintains Leading Position in 2013
Drugstores Increase Sales Amid the Growth of Mass Products
Sales of Higher-priced Products and Value-added Products Are Likely To Increase Over the Forecast Period
Key Trends and Developments
Kanebo Cosmetics' Voluntary Recall Raises Questions About Safety of Beauty and Personal Care Products
New Classification of Sun Protection Stimulates the Market
Consumers Become More Sensitive To Scents and Smell
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2008-2013
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Sources
Summary 13 Research Sources












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