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Fast Food in Germany, Euromonitor International

  • September 2014
  • -
  • Euromonitor International
  • -
  • 42 pages

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Although fast food is still an important part of many Germans’ everyday lives, as they are seeking solutions to have a quick business lunch or snack, for example, eating habits and preferences are continuing to change, developing towards healthier, lighter and more sophisticated offers in 2013. German consumers are becoming increasingly health-conscious, and want to be aware of what they are consuming and where these products come from. Alternatives with fewer calories, less potentially harmful...

Euromonitor International’s Fast Food in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Chained Fast Food, Fast Food by Casual vs Non-Casual, Fast Food by Type, Independent Fast Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fast Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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