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Health and Wellness in Australia

  • May 2016
  • -
  • Euromonitor International
  • -
  • 100 pages

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Australians’ health concerns drove consumers to switch to low-fat and low-sugar products, with some moving towards fresher food options. In beverages, health and wellness concerns continued to be a driving force affecting consumer purchases of soft drinks in Australia. Products perceived as healthy or nutritious such as bottled water, RTD tea or RTD coffee delivered the strongest performances, whilst products perceived as containing high sugar content such as carbonated soft drinks, juice and co...

Euromonitor International’s Health and Wellness in Australia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2011-2015, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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