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Health and Wellness in Germany

  • April 2016
  • -
  • Euromonitor International
  • -
  • 109 pages

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Health and wellness saw slow growth during the review period as a whole. Sales were hindered by consumers’ economic concerns, which constrained impulse purchases and encouraged strong price competition in grocery retailers. In addition, many consumers are sceptical regarding health claims, with a shift towards more natural diets furthermore constraining sales in areas such as fortified/functional and better for you food and beverages. Products with a general wellbeing positioning notably...

Euromonitor International’s Health and Wellness in Germany report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2011-2015, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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