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  3. > Soft Drink Market Trends
  4. > Juice in Romania

Juice in Romania

  • March 2016
  • -
  • Euromonitor International
  • -
  • 39 pages

The demand for juice in Romania is growing due to greater consumer preferences. The negative perception of carbonates managed to create additional demand for juice, which registered positive volume growth in spite of higher prices when compared to other competing soft drinks such as carbonates or RTD tea. The decreasing prices in the second half of 2015 managed to counter the decline in volume from the review period due to increasing unit prices for juice. Thus, the legislation changes offered...

Euromonitor International's Juice in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: 100% Juice, Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Juice in Romania
JUICE IN ROMANIA
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Juice by Category: Volume 2010-2015
Table 2 Off-trade Sales of Juice by Category: Value 2010-2015
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2010-2015
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2010-2015
Table 5 Leading Flavours for Off-trade 100% Juice: % Volume 2010-2015
Table 6 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2010-2015
Table 7 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2010-2015
Table 8 Off-trade Sales of Reconstituted 100% Juice by Chilled vs Ambient: % Volume 2010-2015
Table 9 NBO Company Shares of Off-trade Juice: % Volume 2011-2015
Table 10 LBN Brand Shares of Off-trade Juice: % Volume 2012-2015
Table 11 NBO Company Shares of Off-trade Juice: % Value 2011-2015
Table 12 LBN Brand Shares of Off-trade Juice: % Value 2012-2015
Table 13 Forecast Off-trade Sales of Juice by Category: Volume 2015-2020
Table 14 Forecast Off-trade Sales of Juice by Category: Value 2015-2020
Table 15 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 16 Forecast Off-trade Sales of Juice by Category: % Value Growth 2015-2020
European Drinks SA in Soft Drinks (romania)
Strategic Direction
Key Facts
Summary 1 European Drinks SA: Key Facts
Summary 2 European Drinks SA: Operational Indicators
Competitive Positioning
Summary 3 European Drinks SA: Competitive Position 2015
Parmalat Romania SA in Soft Drinks (romania)
Strategic Direction
Key Facts
Summary 4 Parmalat Romania SA: Key Facts
Summary 5 Parmalat Romania SA: Operational Indicators
Competitive Positioning
Summary 6 Parmalat Romania SA: Competitive Position 2015
Romaqua Group SA in Soft Drinks (romania)
Strategic Direction
Key Facts
Summary 7 Romaqua Group SA: Key Facts
Summary 8 Romaqua Group SA: Operational Indicators
Competitive Positioning
Summary 9 Romaqua Group SA: Competitive Position 2015
Tymbark-maspex Romania SRL in Soft Drinks (romania)
Strategic Direction
Key Facts
Summary 10 Tymbark-Maspex Romania SRL: Key Facts
Summary 11 Tymbark-Maspex Romania SRL: Operational Indicators
Competitive Positioning
Summary 12 Tymbark-Maspex Romania SRL: Competitive Position 2015
Executive Summary
Vat Changes Stimulate Volume Sales of Soft Drinks
Modern Retailing Continues To Gain Ground Against Traditional Channels
Coca-Cola Hbc Romania SRL Continues To Lead Soft Drinks
New Product Developments Aim To Stimulate Demand for Soft Drinks
Soft Drinks Volume Is Expected To Maintain An Accelerated Growth Rate
Key Trends and Developments
Vat for Non-alcoholic Drinks Changes From 24% To 9%
Modern Retailing Continues To Grow and To Stimulate Sales of Soft Drinks
Private Label Sales Are Affected by Price Decreases
Market Data
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 25 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 26 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 27 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 28 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Table 29 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
Table 30 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
Table 31 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 32 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 33 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 34 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 35 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 36 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 37 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2010-2015
Table 38 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2010-2015
Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 44 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 45 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 48 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
Table 49 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Appendix
Fountain Sales in Romania
Sources
Summary 13 Research Sources












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