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Menswear in Hungary, Euromonitor International

  • September 2014
  • -
  • Euromonitor International
  • -
  • 26 pages

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Overall sales of menswear grew by 1% in volume terms in 2013, as premium men’s jeans rose by 3%, the best performing category alongside standard jeans which also increased by 3%. These trends reflected parallel growth in consumer spending power towards the end of the review period. Part of the growth was attributed to postponed purchases of jeans over the previous few seasons. As male consumers buy new clothing less frequently than their female counterparts, these growth rates actually...

Euromonitor International’s Menswear in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Men’s Outerwear, Men’s Underwear, Nightwear and Swimwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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