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Menswear in Portugal

  • February 2017
  • -
  • Euromonitor International
  • -
  • 29 pages

Summary

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The growth of menswear in 2016 was in line with that of womenswear. Several brand manufacturers continued to identify women as heavy drivers of sales of men’s apparel, although the number of men buying their own clothes has been rising thanks to increasing sophistication. In many bricks-and-mortar apparel specialists, menswear is no longer confined to a corner at the back of the store. It is now enjoying more floor space, increasingly at the front of stores. This indicates a shift in strategy, w...

Euromonitor International’s Menswear in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Men’s Nightwear, Men’s Outerwear, Men’s Swimwear, Men’s Underwear.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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