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Menswear in Portugal

  • February 2017
  • -
  • Euromonitor International
  • -
  • 29 pages

The growth of menswear in 2016 was in line with that of womenswear. Several brand manufacturers continued to identify women as heavy drivers of sales of men’s apparel, although the number of men buying their own clothes has been rising thanks to increasing sophistication. In many bricks-and-mortar apparel specialists, menswear is no longer confined to a corner at the back of the store. It is now enjoying more floor space, increasingly at the front of stores. This indicates a shift in strategy, w...

Euromonitor International’s Menswear in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Men’s Nightwear, Men’s Outerwear, Men’s Swimwear, Men’s Underwear.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Menswear in Portugal
MENSWEAR IN PORTUGAL
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Menswear: Volume 2011-2016
Table 2 Sales of Menswear: Value 2011-2016
Table 3 Sales of Menswear: % Volume Growth 2011-2016
Table 4 Sales of Menswear: % Value Growth 2011-2016
Table 5 NBO Company Shares of Menswear: % Value 2012-2016
Table 6 LBN Brand Shares of Menswear: % Value 2013-2016
Table 7 NBO Company Shares of Men's Nightwear: % Value 2012-2016
Table 8 LBN Brand Shares of Men's Nightwear: % Value 2013-2016
Table 9 NBO Company Shares of Men's Outerwear: % Value 2012-2016
Table 10 LBN Brand Shares of Men's Outerwear: % Value 2013-2016
Table 11 NBO Company Shares of Men's Swimwear: % Value 2012-2016
Table 12 LBN Brand Shares of Men's Swimwear: % Value 2013-2016
Table 13 NBO Company Shares of Men's Underwear: % Value 2012-2016
Table 14 LBN Brand Shares of Men's Underwear: % Value 2013-2016
Table 15 Forecast Sales of Menswear: Volume 2016-2021
Table 16 Forecast Sales of Menswear: Value 2016-2021
Table 17 Forecast Sales of Menswear: % Volume Growth 2016-2021
Table 18 Forecast Sales of Menswear: % Value Growth 2016-2021
Executive Summary
Economic Recovery Continues To Benefit Apparel and Footwear
the Influence of Sportswear Spreads Throughout the Industry
Global Fast Fashion Brands Remain Prominent
Growing Relevance of Online Retailing
Positive Outlook Despite Economic Risks
Key Trends and Developments
Slow Economic Recovery Helps To Boost Sales
Price Promotions Drive Unit Prices Down
Positive Momentum for the Portuguese Apparel Industry
Market Data
Table 19 Sales of Apparel and Footwear by Category: Volume 2011-2016
Table 20 Sales of Apparel and Footwear by Category: Value 2011-2016
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2011-2016
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2011-2016
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2012-2016
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2013-2016
Table 25 Distribution of Apparel and Footwear by Format: % Value 2011-2016
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2016
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2016-2021
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2016-2021
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources












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