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Menswear in South Africa, Euromonitor International

  • September 2014
  • -
  • Euromonitor International
  • -
  • 37 pages

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Men in South Africa became increasingly interested in fashion during the review period, with a growing equation of fashion with status. While men traditionally regarded an interest in fashion as non-masculine, by the end of the review period a fashionable appearance was regarded as a sign of financial and social success. This shift was encouraged by the emergence of a new black high-income group enriched by the government’s BEE programme and by widening internet access.

Euromonitor International’s Menswear in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Men’s Outerwear, Men’s Underwear, Nightwear and Swimwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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ref:plp2014

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