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Menswear in South Korea, Euromonitor International

  • September 2014
  • 37 pages
  • Euromonitor International
Report ID: 2403304

Summary

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Informality and convenience is becoming the key factor of change in menswear. Many companies are no longer setting dress rules as strictly as before. No ties are now allowed and a casual day is set for one or few days so employees can wear casual wear to work. Formal suit fashion is not compulsory in many work places and thus, men’s suits continued to decline in 2013 by 5% in current value terms. The informality trend and change in dress code that spread into office life also led to the healthy...

Euromonitor International’s Menswear in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Men’s Outerwear, Men’s Underwear, Nightwear and Swimwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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