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Vitamins and Dietary Supplements in the Netherlands

  • September 2016
  • -
  • Euromonitor International
  • -
  • 40 pages

Vitamins and dietary supplements increased by 3% in current value terms in 2016, to reach €290 million. Vitamins and dietary supplements are becoming increasingly important to the Dutch population. They are seen as an addition to food consumption, and are considered to contribute to a healthy lifestyle. Dutch consumers may not get enough essential nutrients, as the vitamins and minerals in fruits and vegetables are decreasing because of soil depletion. Many Dutch consumers are using vitamin supp...

Euromonitor International’s Vitamins and Dietary Supplements in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Vitamins and Dietary Supplements in the Netherlands
VITAMINS AND DIETARY SUPPLEMENTS IN THE NETHERLANDS
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2016
Summary 2 Multivitamins: Brand Ranking by Positioning 2016
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Table 3 Sales of Dietary Supplements by Positioning: % Value 2011-2016
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016
Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016
Table 6 Sales of Multivitamins by Positioning: % Value 2011-2016
Table 7 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016
Table 8 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016
Table 9 LBN Brand Shares of Vitamins: % Value 2013-2016
Table 10 LBN Brand Shares of Dietary Supplements: % Value 2013-2016
Table 11 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021
Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021
Bayer Consumer Care BV in Consumer Health (netherlands)
Strategic Direction
Key Facts
Summary 3 Bayer Consumer Care BV: Key Facts
Summary 4 Bayer Consumer Care BV: Operational Indicators
Competitive Positioning
Summary 5 Bayer Consumer Care BV: Competitive Position 2016
Omega Pharma Nederland BV in Consumer Health (netherlands)
Strategic Direction
Key Facts
Summary 6 Omega Pharma Nederland BV: Key Facts
Summary 7 Omega Pharma Operational Indicators
Competitive Positioning
Summary 8 Omega Pharma Nederland BV: Competitive Position 2016
Pfizer BV in Consumer Health (netherlands)
Strategic Direction
Key Facts
Summary 9 Pfizer BV: Key Facts
Summary 10 Pfizer BV: Operational Indicators
Competitive Positioning
Summary 11 Pfizer BV: Competitive Position 2016
Vemedia BV in Consumer Health (netherlands)
Strategic Direction
Key Facts
Summary 12 Vemedia BV: Key Facts
Summary 13 Vemedia BV: Operational Indicators
Competitive Positioning
Summary 14 Vemedia BV: Competitive Position 2016
Executive Summary
Consumer Health Records A Positive Value Performance in 2016
the Weather Conditions Fuel Sales in Consumer Health
Companies Join Forces To Strengthen Their Positions in Consumer Health
Retail Environment Is Changing Due To Changing Consumer Patterns
Consumer Health Is Expected To Experience Moderate Value Growth Over the Forecast Period
Key Trends and Developments
Consumers Are Adopting Healthy Lifestyles
the Ageing Population in the Netherlands
A Shift in Focus Away From Treatment Towards Prevention
Market Indicators
Table 13 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 14 Life Expectancy at Birth 2011-2016
Market Data
Table 15 Sales of Consumer Health by Category: Value 2011-2016
Table 16 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 17 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 18 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 19 Penetration of Private Label in Consumer Health by Category: % Value 2011-2016
Table 20 Distribution of Consumer Health by Format: % Value 2011-2016
Table 21 Distribution of Consumer Health by Format and Category: % Value 2016
Table 22 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 23 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 15 OTC: Switches 2014-2016
Sources
Summary 16 Research Sources












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