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Womenswear in Hungary, Euromonitor International

  • September 2014
  • -
  • Euromonitor International
  • -
  • 27 pages

A weakening domestic currency in 2012 and rising raw material costs of apparel products, resulted in a noticeable 5% increase in the unit price of womenswear. However, this seems to have bottomed out as for 2013, unit prices rose by 3%. As around 90% of apparel available in Hungary is imported, the increase in prices could be a possible trend for the future, thanks to the unfavourable evolution in the currency exchange rate over the review period. The generally more price sensitive and less...

Euromonitor International’s Womenswear in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Women’s Outerwear, Women’s Underwear, Nightwear and Swimwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Womenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Womenswear in Hungary, Euromonitor International
WOMENSWEAR IN HUNGARY
Euromonitor International
September 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Womenswear: Volume 2008-2013
Table 2 Sales of Womenswear: Value 2008-2013
Table 3 Sales of Womenswear: % Volume Growth 2008-2013
Table 4 Sales of Womenswear: % Value Growth 2008-2013
Table 5 NBO Company Shares of Womenswear: % Value 2009-2013
Table 6 LBN Brand Shares of Womenswear: % Value 2010-2013
Table 7 Forecast Sales of Womenswear: Volume 2013-2018
Table 8 Forecast Sales of Womenswear: Value 2013-2018
Table 9 Forecast Sales of Womenswear: % Volume Growth 2013-2018
Table 10 Forecast Sales of Womenswear: % Value Growth 2013-2018
Adidas Budapest Kft in Apparel and Footwear (hungary)
Strategic Direction
Key Facts
Summary 1 adidas Budapest Kft: Key Facts
Summary 2 adidas Budapest Kft: Operational Indicators
Company Background
Competitive Positioning
Summary 3 adidas Budapest Kft: Competitive Position 2013
Retail Operations
Internet Strategy
Production
Nike Magyarország Kft in Apparel and Footwear (hungary)
Strategic Direction
Key Facts
Summary 4 Nike Magyarország Kft: Key Facts
Summary 5 Nike Magyarország Kft: Operational Indicators
Company Background
Competitive Positioning
Summary 6 Nike Magyarország Kft: Competitive Position 2013
Retail Operations
Internet Strategy
Production
Executive Summary
Recovery Boosted by Growth in Consumer Trust and Expenditure
Sportswear and Jeans Perform Better Than Traditional Forms of Clothing
Polarisation Among Competitors Continues To Characterise the Market
Ban on Shopping Centre Construction Initiates Race Between Renters for Central Places
Race for Rent and Share Will Continue With Newcomers Stepping in
Key Trends and Developments
Competition for Share Stems From Financial Background and Brand Positioning
Low Inflation, Slow Growth in Disposable Income and A Low Exchange Rate Impact Unit Prices
Internet Retail on the Rise As Women Increase Their Apparel and Footwear Purchases Via This Channel
Economic/demographic Trends and Government Policies Affect Consumer Incomes
Market Data
Table 11 Sales of Apparel and Footwear by Category: Volume 2008-2013
Table 12 Sales of Apparel and Footwear by Category: Value 2008-2013
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2008-2013
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2008-2013
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2009-2013
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2010-2013
Table 17 Distribution of Apparel and Footwear by Format: % Value 2008-2013
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2013
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Definitions
Sources
Summary 7 Research Sources












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