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Womenswear in Portugal

  • February 2016
  • -
  • Euromonitor International
  • -
  • 38 pages

Economic improvements in the form of declines in unemployment rates and GDP growth fuelled demand for womenswear in 2015. Nevertheless, in spite of a more positive background, promotions and discounting continued to drive demand, with average unit prices declining by 1%. This downward trend in unit prices has been recorded since 2009, when the economic crisis fully impacted the Portuguese economy. Consumers remained very sensitive to prices and willing to postpone purchases looking for the best...

Euromonitor International's Womenswear in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Womenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Womenswear in Portugal
WOMENSWEAR IN PORTUGAL
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Womenswear: Volume 2010-2015
Table 2 Sales of Womenswear: Value 2010-2015
Table 3 Sales of Womenswear: % Volume Growth 2010-2015
Table 4 Sales of Womenswear: % Value Growth 2010-2015
Table 5 NBO Company Shares of Womenswear: % Value 2011-2015
Table 6 LBN Brand Shares of Womenswear: % Value 2012-2015
Table 7 NBO Company Shares of Women's Nightwear: % Value 2011-2015
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2012-2015
Table 9 NBO Company Shares of Women's Outerwear: % Value 2011-2015
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2012-2015
Table 11 NBO Company Shares of Women's Swimwear: % Value 2011-2015
Table 12 LBN Brand Shares of Women's Swimwear: % Value 2012-2015
Table 13 NBO Company Shares of Women's Underwear: % Value 2011-2015
Table 14 LBN Brand Shares of Women's Underwear: % Value 2012-2015
Table 15 Forecast Sales of Womenswear: Volume 2015-2020
Table 16 Forecast Sales of Womenswear: Value 2015-2020
Table 17 Forecast Sales of Womenswear: % Volume Growth 2015-2020
Table 18 Forecast Sales of Womenswear: % Value Growth 2015-2020
Lojas Primark Portugal - Exploração, Gestão E Administração De Espaços Comerciais, SA in Apparel and Footwear (portugal)
Strategic Direction
Key Facts
Summary 1 Lojas Primark Portugal - Exploração, gestão e administração de espaços comerciais SA: Key Facts
Summary 2 Lojas Primark Portugal - Exploração, gestão e administração de espaços comerciais SA: Operational Indicators
Retail Operations
Summary 3 Lojas Primark Portugal - Exploração, gestão e administração de espaços comerciais SA: Retail Operational Indicators
Internet Strategy
Competitive Positioning
Summary 4 Lojas Primark Portugal - Exploração, gestão e administração de espaços comerciais SA: Competitive Position 2015
Nike Retail BV - Sucursal Em Portugal in Apparel and Footwear (portugal)
Strategic Direction
Key Facts
Summary 5 Nike Retail BV - Sucursal em Portugal: Key Facts
Retail Operations
Summary 6 Nike Retail BV - Sucursal em Portugal: Retail Operational Indicators
Internet Strategy
Competitive Positioning
Summary 7 Nike Retail BV - Sucursal em Portugal: Competitive Position 2015
Zara Portugal Confecções Lda in Apparel and Footwear (portugal)
Strategic Direction
Key Facts
Summary 8 Zara Portugal Confecções Lda: Key Facts
Summary 9 Zara Portugal Confecções Lda: Operational Indicators
Retail Operations
Summary 10 Zara Portugal Confecções Lda: Operational Indicators
Internet Strategy
Competitive Positioning
Summary 11 Zara Portugal Confecções Lda: Competitive Position 2015
Executive Summary
Turnaround for Apparel and Footwear Sales in 2015
Sportswear-influenced Designs Are Popular
Multinational Banners Continue To Dominate Apparel and Footwear
Internet Retailing and An Omni-channel Strategy Lead To A Shift in Distribution Patterns
Economic Outlook Could Jeopardise the Future Performance of Apparel and Footwear
Key Trends and Developments
Economic and Government Stability Boosts Apparel and Footwear Sales
Dichotomy Between Low-cost Concepts and Luxury Fuels the Market
Online Sales Integrated in Retailers' Omni-channel Strategies Are Proving Successful
Market Data
Table 19 Sales of Apparel and Footwear by Category: Volume 2010-2015
Table 20 Sales of Apparel and Footwear by Category: Value 2010-2015
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2010-2015
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2010-2015
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2011-2015
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2012-2015
Table 25 Distribution of Apparel and Footwear by Format: % Value 2010-2015
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2015
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2015-2020
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 12 Research Sources












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