Table of Contents
There was a growing focus on fashion among South African women during the review period, which encouraged women to update their wardrobes more frequently. However, women also faced rising debt levels towards the end of the review period, which resulted in stronger sales via price promotions. Women became more likely to shop around in search of the best price, while retailers became more likely to offer discounts in order to drive sales.
Euromonitor International’s Womenswear in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2018 illustrate how the market is set to change.
Product coverage: Women’s Outerwear, Women’s Underwear, Nightwear and Swimwear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Womenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Get Industry Insights. Simply.
Talk to Veronica
+1 718 514 2762
Womenswear represented 63% of total value sales of womenswear and menswear in 2016, and also saw faster value growth than menswear. This is mainly because womenswear boasts a richer variety of products ...
Womenswear accounted for a 58% share of total apparel value sales in Austria in 2016, thus remaining a much larger category than menswear. Although the modern man is fashion-conscious and spends more on ...
In France, womenswear is a more mature apparel category than menswear. In 2016, womenswear represented 51% of overall value sales of apparel, while menswear accounted for 32%. Each of these categories ...