1. Market Research
  2. > Food Market Trends
  3. > Potato Chips Production in Nigeria; The Feasibility Report

Potato Chips Production in Nigeria; The Feasibility Report

  • October 2013
  • -
  • Foraminifera
  • -
  • 36 pages

Nigeria a country blessed with diverse climatic and soil condition for the production of different agricultural produce, is the leading producer of sweet potato in Sub-Saharan Africa producing about 3,460,000 MT of sweet potatoes annually.

Sweet potato is one of the world’s important food crops and an important staple food crop in Nigeria. It is very valuable in the diet of rural poor in the tropics. It is a low-input crop and it is used as a vegetable, a dessert, source of starch and animal feed. In Nigeria, sweet potato is eaten as a substitute for yam as a result of lower cost of production.

Sweet potato is traditionally consumed in boiled form with varying accompaniments including cowpea, rice, millet and benniseed. In the semi-arid zone, sweet potato flour is popularly used for sweetening local foods while in the urban markets of the humid south, sweet potato fried chips are produced and marketed.

Potato is a starchy, tuberous crop from the perennial Solanum tuberosum of the Solanaceae family. The word potato may refer to the plant itself as well as the edible tuber. Sweet potato is produced is almost all the states of the federation. This report examines the financial viability of establishing a potato chips processing plant in Nigeria.

Potato chip (known as a crisp in British English and as either a chip or wafer in Indian English) is a thin slice of potato that is deep fried or baked until crunchy. Potato chips are commonly served as an appetizer, side dish, or snack. The basic chips are cooked and salted; additional varieties are manufactured using various flavorings and ingredients including seasonings, herbs, spices, cheeses, and artificial additives.

With the advent of globalization, Nigerian eating habits are changing to emulate those of the West. This means that consumption of Western style Fast Foods is on the rise. Due to this reason the potential market size of Fast Food products is increasing at an exponential growth rate. This is also evident from the entry of world famous Fast Food Chains entering Nigerian Market such as KFC.

Along with international chains there are large numbers of local restaurants, which also deal in similar kinds of Fast Food. There is a huge business opportunity in this area of the Fast Food Value Chain. The market for potato chips is national. With a population of over 165 million people and an estimated national population growth rate of 5.7% per annum ,an average economic growth rate of 3.5% per annum in the past five {5} years, Nigeria has a large market for potato chips.

Children, teenagers and young people are the target market of the Potato Chips. Home, rather than school, is the most popular destination for eating crisps and savory snacks, with seven in ten children (70%) consuming them at home, against around half (48%) who eat such snacks at school. After school, when children tend to choose their own snacks, 70% select crisps and savoury snacks compared to lunchboxes, which mothers generally pack, where the most popular item is a savoury sandwich or roll.

Some 44% of consumers prefer to buy children’s snacks in multipacks while nearly half of all consumers say they are price motivated in their snack purchasing. The demand of the present market is met by the mix of Branded and Unbranded Chips available in the Market. There are 60% of the population which is Brand Loyal. However remaining 40% of the Un-branded Market can be attracted through heavy Advertisement Campaign.

Table Of Contents

Potato Chips Production in Nigeria; The Feasibility Report
Table of Contents:

EXECUTIVE SUMMARY

1.0 Business Overview

1.1 Description of the Business
1.2 Vision and Mission Statement
1.3 Business Objective
1.4 Value Proposition
1.5 Critical Success Factor of the Business
1.6 Current Status of Business
1.7 Description of the Business Industry
1.8 Contribution to Local and National Economy

2. Marketing Plan

2.1 Description of product
2.2 Product Packaging and delivery
2.3 The Opportunity
2.4 Pricing Strategy
2.5 Target Market
2.6 Distribution and Delivery Strategy
2.7 Promotional Strategy
2.8 Competition

3. Production Plan

3.1 Description of the Location
3.2 Raw Materials
3.3 Production Equipment
3.4 Production Process
3.5 Production Cost
3.6 Stock Control Process
3.7 Pre-Operating activities and expenses
3.7.1 Operating Activities and Expenses
3.8 Milestones

4.0 Organizational and Management Plan

4.1 Ownership of the business
4.2 Profile of the promoters
4.3 Key Management Staff
4.3.2 Management Support Units
4.4 Details of salary schedule

5. Financial Plan

5.1 Financial Assumption
5.2 Start up Capital Estimation
5.3 Source of Capital
5.4 Security of Loan
5.5 Loan Repayment Plan
5.6 Profit and Loss Account
5.7 Cash Flow Analysis
5.8 Viability Analysis

6.0 Business Risk and mitigation factor

6.1 Business Risks
6.2 SWOT Analysis

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
Consumer and Market Insights: Savory Snacks in Spain

Consumer and Market Insights: Savory Snacks in Spain

  • $ 6320
  • Industry report
  • September 2016
  • by Canadean Ltd

Summary In the past 10 years the Euro has weakened against the US dollar, which had an impact on the Spanish Savory Snacks market. However, it is forecast to register higher growth in value during 2015-2020 ...

Global Potato Chips Market - Growth, Trends and Forecasts (2016 - 2021)

Global Potato Chips Market - Growth, Trends and Forecasts (2016 - 2021)

  • $ 4250
  • Industry report
  • October 2016
  • by Mordor Intelligence LLP

Market Insights The global potato chips market is expected to grow at a CAGR of 4.3%, during the period 2016-2021, to reach a market value of USD 36.3 billion by 2021.  Easy affordability and availability ...

Global Extruded Snacks Market 2016-2020

Global Extruded Snacks Market 2016-2020

  • $ 2500
  • Industry report
  • October 2016
  • by Infiniti Research Limited

About Extruded Snacks Extruded snacks are products produced by either direct or indirect extrusion. The extrusion technology can produce a wide array of products, and the process is time effective, simple, ...


Download Unlimited Documents from Trusted Public Sources

Food Industry in Europe - Forecast

  • December 2016
    24 pages
  • Food  

  • Europe  

    United Kingdom  

View report >

Food Markets in Denmark and Europe

  • November 2016
    50 pages
  • Food  

    Obesity  

    Fruit And Veget...  

  • Denmark  

    Europe  

View report >

Global Media Markets

  • November 2016
  • Sport Disciplin...  

    Salty Snack  

    Media  

  • India  

    World  

    New Zealand  

View report >

Related Market Segments :

Potato Chip
Salty Snack

ref:plp2013

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.