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Extended Warranties and Insurance for Mobile and Non-Mobile Consumer Products in Austria is about the market for extended warranties and insurance sold in conjunction with white goods, brown goods, grey goods, mobile gadgets and mobile phones in Austria.

The study draws on extensive primary and secondary research covering 64 organisations involved in the production and distribution of mobile and non-mobile consumer products including manufacturers, mainstream mobile network operators, mobile virtual network operators (MVNOs), specialised retailers of consumer electronics, supermarkets and other types of retailer (namely, department stores, DIY outlets, speciality retailers and variety retailers). Hence, it provides a comprehensive overview of this activity across Austria.

Table Of Contents

Extended Warranties and Insurance for Mobile and Non-Mobile Consumer Products in Austria

TABLE OF CONTENTS
0.0 EXECUTIVE SUMMARY ... 1
1.0 INTRODUCTION 3
What is this report about? .. 3
Rationale . 3
Evolving distribution channels both favour and compromise extended warranty provision ... 3
Methodology ... 4
Manufacturer and retailer survey ... 4
The survey's scope covers 64 manufacturers and retailers of mobile and non-mobile consumer products . 4
Market data . 4
Distribution channels for retailers ... 5
Definitions ... 6
Extended warranties and insurance .. 6
Extended warranties and insurance linked to consumer products come in a variety of formats… 6
…and are frequently marketed to consumers under alternative titles . 6
Premiums and other revenues ... 6
Operating models ... 7
Weighted shares . 7
PartnerBASEâ„¢ and market data annexe . 7
Finaccord 8
2.0 WHITE GOODS .. 9
Introduction . 9
Underlying market value and volume.. 10
The value and volume of sales of white goods has increased at a gentle rate in recent years 10
Manufacturers' original warranty length and consumer law... 11
One out of five manufacturers offers an original warranty lasting longer than two years . 11
Manufacturer schemes for extended warranties and insurance ... 12
Domestic and General claims two partnerships with manufacturers of white goods ... 12
Retailer schemes for extended warranties and insurance . 14
More than 80% of retailers investigated operate an extended warranty scheme for white goods... 14
...with assona, AXA and itonia claiming the most partnerships with them 14
Assona was bought by SchneiderGolling and Cie in March 2013 15
Wertgarantie sold more than 50,000 new policies in 2013 relative to new sales in the previous year 16
Risk coverage of all schemes for extended warranties and insurance . 16
Most schemes provide cover for accidental damage as well as mechanical or technical breakdown. 16
Independent distribution channels .. 16
Market value for extended warranties and insurance 17
Market forecasts to 2017 . 18
The white goods market will edge up further between 2013 and 2017... .. 18
...which will also generate a moderate rise in the market for related extended warranties ... 19
3.0 BROWN GOODS.. 20
Introduction ... 20
Underlying market value and volume.. 21
The value and volume of sales of brown goods both grew only slightly between 2009 and 2013 ... 21
Manufacturers' original warranty length and consumer law... 22
Two-year original guarantees are provided most commonly by manufacturers of brown goods . 22
Manufacturer schemes for extended warranties and insurance ... 23

Extended warranty programs have been introduced by Apple, Sharp, Sony and Toshiba .. 23
Retailer schemes for extended warranties and insurance . 25
Extended warranties are on offer from the vast majority of major retailers of brown goods in Austria…. 25
… with five different external partners involved in this domain .. 25
Risk coverage of all schemes for extended warranties and insurance . 27
With one exception, all extended warranty schemes for brown goods include cover for accidental damage . 27
Independent distribution channels .. 27
Market value for extended warranties and insurance 28
Market forecasts to 2017 . 29
The underlying brown goods market will continue to rise gently in value up to 2017… ... 29
...although the associated market for extended warranties may drift back 30
4.0 GREY GOODS .. 31
Introduction ... 31
Underlying market value and volume.. 32
The value of the grey goods market slipped back between 2009 and 2013 . 32
Manufacturers' original warranty length and consumer law... 33
Acer and Brother are unusual in offering three-year original warranties in Austria ... 33
Manufacturer schemes for extended warranties and insurance ... 34
AmTrust and London General Insurance are the only visible external partners used by manufacturers 34
Retailer schemes for extended warranties and insurance . 36
High retailer provision rates are visible for extended warranties for grey goods ... 36
itonia claims the most partnerships albeit they are not necessarily the most valuable ones 36
Risk coverage of all schemes for extended warranties and insurance . 38
A large majority of extended warranty programs for grey goods include cover for accidental damage ... 38
Independent distribution channels .. 38
Stand-alone cover for printers and routers is available from one major multiline insurer . 38
Market value for extended warranties and insurance 39
Market forecasts to 2017 . 40
Further shrinkage in the value of the grey goods market is probable between 2013 and 2017... 40
…which will cause the related extended warranty market to become even smaller 41
5.0 MOBILE GADGETS . 42
Introduction ... 42
Underlying market value and volume.. 43
Austria's mobile gadget market increased in value by over 10% between 2009 and 2013 . 43
Manufacturers' original warranty length and consumer law... 44
No mobile gadget manufacturers offer a guarantee of longer than two year from the date of purchase . 44
Manufacturer schemes for extended warranties and insurance ... 45
Most extended warranty programs run by manufacturers of mobile gadgets are operated internally . 45
AIG outranks London General Insurance in the weighted analysis of partnerships . 45
Retailer schemes for extended warranties and insurance . 47
More than three quarters of retailers of mobile gadgets in Austria offer extended warranty or insurance cover . 47
ACE European Group benefits from its partnership in this field with mobile network operator A1 ... 47
Risk coverage of all schemes for mobile gadget insurances. 49
Most schemes cover accidental damage but many fewer either loss or theft ... 49
Independent distribution channels .. 49
Stand-alone cover can be acquired from assona, iDoctor and several multiline insurers 49
Market value for extended warranties and insurance 50
Market forecasts to 2017 . 51
The mobile gadget market is set for further (albeit slower) growth up to 2017… .. 51
… although a lower take-up rate may cause stagnation in the mobile gadget insurance market 52
6.0 MOBILE PHONES 53
Introduction ... 53
Underlying market volumes . 54

Mobile phone subscriptions per capita advanced from 1.37 to 1.61 between 2009 and 2013... . 54
...meaning that there has also been a rise in the number of individuals in possession of a mobile phone .. 55
Manufacturers' original warranty length and consumer law... 56
Nine out of 12 manufacturers of mobile phones offer an original warranty of just one year . 56
Manufacturer schemes for mobile phone insurance .. 57
Extended warranty or insurance cover is available from four mobile phone manufacturers… 57
Retailer schemes for mobile phone insurance ... 59
… and from 17 retailers, including mobile phone operators .. 59
All non-virtual mobile network operators in Austria have an arrangement for mobile phone insurance .. 59
Risk coverage of all schemes for mobile phone insurance ... 61
Less than a quarter of schemes incorporate more comprehensive insurance coverage . 61
Independent distribution channels .. 61
Austrian consumers can also acquire mobile phone cover from several independent sources .. 61
Market value for mobile phone insurance ... 62
Market forecasts to 2017 . 63
The number of mobile phone subscriptions is not likely to increase… .. 63
… although the actual number of individuals owning mobile phones will advance slightly… .. 64
… and even a small rise in take-up rates could produce a significant increase in the insurance market value .. 65

LIST OF GRAPHICS / TABLES

0.0 EXECUTIVE SUMMARY ... 1
Approximate market value for extended warranties and insurance linked to mobile and non-mobile consumer products in Austria, 2013 and 2017 (forecast) 2
Approximate market value for extended warranties and insurance linked to mobile and non-mobile consumer products in Austria, 2009, 2013 and 2017 (forecast) (table) .. 2
1.0 INTRODUCTION 3
Organisations researched in Austria, segmented by type, 2014 . 4
Retailers researched in Austria . 5
segmented by distribution channel, 2014 . 5
2.0 WHITE GOODS .. 9
Value and volume of sales of white goods in Austria, 2009 and 2013.. 10
Comparative length of original warranties offered by manufacturers of white goods in Austria, 2014 11
Manufacturer schemes for extended warranties and insurance linked to white goods in Austria: provision rates and operating models, 2014 ... 12
Manufacturer schemes for extended warranties and insurance linked to white goods in Austria: unweighted and weighted provider share of partnerships, 2014 ... 13
Retailer schemes for extended warranties and insurance linked to white goods in Austria: provision rates and operating models, 2014 14
Retailer schemes for extended warranties and insurance linked to white goods in Austria: unweighted and weighted provider share of partnerships, 2014 .. 15
Risk coverage of all schemes for extended warranties and insurance linked to white goods in Austria, 2014 .. 16
Approximate market value for extended warranties and insurance linked to white goods in Austria, 2009 and 2013 ... 17
Value and volume of sales of white goods in Austria, 2013 and 2017 (forecast) . 18
Approximate market value for extended warranties and insurance linked to white goods in Austria, 2013 and 2017 (forecast) .. 19
3.0 BROWN GOODS.. 20
Value and volume of sales of brown goods in Austria, 2009 and 2013 21
Comparative length of original warranties offered by manufacturers of brown goods in Austria, 2014 .. 22
Manufacturer schemes for extended warranties and insurance linked to brown goods in Austria: provision rates and operating models, 2014 ... 23
Manufacturer schemes for extended warranties and insurance linked to brown goods in Austria: unweighted and weighted provider share of partnerships, 2014 ... 24
Retailer schemes for extended warranties and insurance linked to brown goods in Austria: provision rates and operating models, 2014 25
Retailer schemes for extended warranties and insurance linked to brown goods in Austria: unweighted and weighted provider share of partnerships, 2014 ... 26
Risk coverage of all schemes for extended warranties and insurance linked to brown goods in Austria, 2014 .. 27
Approximate market value for extended warranties and insurance linked to brown goods in Austria, 2009 and 2013 ... 28
Value and volume of sales of brown goods in Austria, 2013 and 2017 (forecast) ... 29
Approximate market value for extended warranties and insurance linked to brown goods in Austria, 2013 and 2017 (forecast) .. 30
4.0 GREY GOODS .. 31
Value and volume of sales of grey goods in Austria, 2009 and 2013 ... 32
Comparative length of original warranties offered by manufacturers of grey goods in Austria, 2014 . 33
Manufacturer schemes for extended warranties and insurance linked to grey goods in Austria: provision rates and operating models, 2014 ... 34
Manufacturer schemes for extended warranties and insurance linked to grey goods in Austria: unweighted and weighted provider share of partnerships, 2014 ... 35
Retailer schemes for extended warranties and insurance linked to grey goods in Austria: provision rates and operating models, 2014 36
Retailer schemes for extended warranties and insurance linked to grey goods in Austria: unweighted and weighted provider share of partnerships, 2014 .. 37
Risk coverage of all schemes for extended warranties and insurance linked to grey goods in Austria, 2014 ... 38
Approximate market value for extended warranties and insurance linked to grey goods in Austria, 2009 and 2013 ... 39
Value and volume of sales of grey goods in Austria, 2013 and 2017 (forecast) .. 40
Approximate market value for extended warranties and insurance linked to grey goods in Austria, 2013 and 2017 (forecast) .. 41
5.0 MOBILE GADGETS . 42
Value and volume of sales of mobile gadgets in Austria, 2009 and 2013 43
Comparative length of original warranties offered by manufacturers of mobile gadgets in Austria, 2014 .. 44
Manufacturer schemes for extended warranties and insurance linked to mobile gadgets in Austria: provision rates and operating models, 2014 ... 45
Manufacturer schemes for extended warranties and insurance linked to mobile gadgets in Austria: unweighted and weighted provider share of partnerships, 2014 ... 46
Retailer schemes for extended warranties and insurance linked to mobile gadgets in Austria: provision rates and operating models, 2014 ... 47
Retailer schemes for extended warranties and insurance linked to mobile gadgets in Austria: unweighted and weighted provider share of partnerships, 2014 ... 48
Risk coverage of all schemes for extended warranties and insurance linked to mobile gadgets in Austria, 2014 .. 49
Approximate market value for extended warranties and insurance linked to mobile gadgets in Austria, 2009 and 2013 . 50
Value and volume of sales of mobile gadgets in Austria, 2013 and 2017 (forecast) ... 51
Approximate market value for extended warranties and insurance linked to mobile gadgets in Austria, 2013 and 2017 (forecast) . 52
6.0 MOBILE PHONES 53
Volume of mobile phone subscriptions and subscriptions per capita in Austria, 2009 and 2013 54
Number of individuals owning a mobile phone in Austria and their weighting within the total population, 2009 and 2013 . 55
Comparative length of original warranties offered by manufacturers of mobile phones in Austria, 2014 ... 56
Manufacturer schemes for extended warranties and insurance linked to mobile phones in Austria: provision rates and operating models, 2014 ... 57
Manufacturer schemes for extended warranties and insurance linked to mobile phones in Austria: unweighted and weighted provider share of partnerships, 2014 ... 58
Retailer schemes for extended warranties and insurance linked to mobile phones in Austria: provision rates and operating models, 2014 ... 59
Retailer schemes for extended warranties and insurance linked to mobile phones in Austria: unweighted and weighted provider share of partnerships, 2014 ... 60
Risk coverage of all schemes for extended warranties and insurance linked to mobile phones in Austria, 2014 .. 61
Approximate market value and policies in force for extended warranties and insurance linked to mobile phones in Austria, 2009 and 2013 .. 62
Volume of mobile phone subscriptions and subscriptions per capita in Austria, 2013 and 2017 (forecast) ... 63
Number of individuals owning a mobile phone in Austria and their weighting within the total population, 2013 and 2017 (forecast) . 64
Approximate market value and policies in force for extended warranties and insurance linked to mobile phones in Austria, 2013 and 2017 (forecast) .. 65

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