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Extended Warranties and Insurance for Mobile and Non-Mobile Consumer Products in Belgium is about the market for extended warranties and insurance sold in conjunction with white goods, brown goods, grey goods, mobile gadgets and mobile phones in Belgium.

The study draws on extensive primary and secondary research covering 86 organisations involved in the production and distribution of mobile and non-mobile consumer products including manufacturers, mainstream mobile network operators, mobile virtual network operators (MVNOs), specialised retailers of consumer electronics, supermarkets and other types of retailer (namely, department stores, DIY outlets, speciality retailers and variety retailers). Hence, it provides a comprehensive overview of this activity across Belgium.

Table Of Contents

Extended Warranties and Insurance for Mobile and Non-Mobile Consumer Products in Belgium
TABLE OF CONTENTS
0.0 EXECUTIVE SUMMARY ... 1
1.0 INTRODUCTION 3
What is this report about? .. 3
Rationale . 3
Evolving distribution channels both favour and compromise extended warranty provision ... 3
Methodology ... 4
Manufacturer and retailer survey ... 4
The survey's scope covers 86 manufacturers and retailers of mobile and non-mobile consumer products . 4
Market data . 4
Distribution channels for retailers ... 5
Definitions ... 6
Extended warranties and insurance .. 6
Extended warranties and insurance linked to consumer products come in a variety of formats… 6
…and are frequently marketed to consumers under alternative titles . 6
Premiums and other revenues ... 7
Operating models ... 7
Weighted shares . 7
PartnerBASE and market data annexe 7
Finaccord 8
2.0 WHITE GOODS .. 9
Introduction . 9
Underlying market value and volume.. 10
Belgium's white goods has increased modestly in recent years in terms of both value and volume ... 10
Manufacturers' original warranty length and consumer law... 11
Almost all manufacturers offer a standard two-year warranty for white goods… .. 11
Manufacturer schemes for extended warranties and insurance ... 12
… and a significant proportion also run extended warranty schemes ... 12
Whirlpool's weighted ranking is boosted by its acquisition of Indesit . 12
Retailer schemes for extended warranties and insurance . 14
Almost all retailers with an extended warranty scheme manage these on an internal basis… 14
… although CAP.Protection provides an alternative for them ... 14
Risk coverage of all schemes for extended warranties and insurance . 16
Extended warranties for white goods are focused almost entirely on technical failure . 16
Independent distribution channels .. 16
Market value for extended warranties and insurance 17
The market value for extended warranties for white goods is likely to have grown quite substantially 17
Market forecasts to 2017 . 18
The white goods market is forecast to record limited growth through to 2017… .. 18
… helping to push through a modest rise in the associated extended warranty market .. 19
3.0 BROWN GOODS.. 20
Introduction ... 20
Underlying market value and volume.. 21
The value and volume of sales of brown goods was essentially flat between 2009 and 2013 21
Manufacturers' original warranty length and consumer law... 22
Two-year original guarantees constitute the norm for brown goods in Belgium… ... 22
Manufacturer schemes for extended warranties and insurance ... 23

… and not many manufacturers have an arrangement for extended warranties….. 23
… albeit Apple, Panasonic, Samsung and Toshiba are all exceptions in this respect . 23
Retailer schemes for extended warranties and insurance . 25
Over a half of retail chains in Belgium selling brown goods promote related extended warranties… .. 25
… among which Van den Borre and Media Markt may be running the largest programs ... 25
Risk coverage of all schemes for extended warranties and insurance . 27
Few extended warranty schemes for brown goods include cover for accidental damage ... 27
Independent distribution channels .. 27
Market value for extended warranties and insurance 28
Market forecasts to 2017 . 29
Between 2013 and 2017, Belgium's market for brown goods will register a better growth rate ... 29
…causing the related extended warranty market to increase modestly in value .. 30
4.0 GREY GOODS .. 31
Introduction ... 31
Underlying market value and volume.. 32
The value of Belgium's grey goods market fell by around EUR 60 million between 2009 and 2013 ... 32
Manufacturers' original warranty length and consumer law... 33
The original warranty of five manufacturers is limited to just one year in length ... 33
Manufacturer schemes for extended warranties and insurance ... 34
Over a half of manufacturers run extended warranty schemes for grey goods in Belgium .. 34
London General Insurance is the one external partner visible in this arena . 34
Retailer schemes for extended warranties and insurance . 36
Retailers of grey goods in Belgium adhere mainly to internally-managed extended warranty programs… 36
… with just one external provider claiming a partnership ... 36
Risk coverage of all schemes for extended warranties and insurance . 38
Most schemes focus purely on cover for technical failure .. 38
Independent distribution channels .. 38
Market value for extended warranties and insurance 39
Market forecasts to 2017 . 40
A further reduction in the value of the grey goods market is predicted from 2013 to 2017… ... 40
…which clouds the outlook for the associated extended warranty market ... 41
5.0 MOBILE GADGETS . 42
Introduction ... 42
Underlying market value and volume.. 43
Over 500,000 more gadgets were sold in Belgium in 2013 than in 2009 .. 43
Manufacturers' original warranty length and consumer law... 44
A majority of mobile gadget manufacturers offer an original guarantee lasting two years ... 44
Manufacturer schemes for extended warranties and insurance ... 45
London General Insurance holds two key manufacturer partnerships in this field 45
Retailer schemes for extended warranties and insurance . 47
Retailer approaches to mobile gadget insurance split between two basic operating models…... 47
… with several different external partners active in this sphere… . 47
… three of which rank among the top five providers by weighted share of partnerships . 48
Risk coverage of all schemes for mobile gadget insurance .. 50
Less than a half of mobile gadget schemes offer protection for risks other than technical failure 50
Independent distribution channels .. 50
Belgian consumers can acquire cover for their mobile gadgets from several other sources ... 50
Market value for extended warranties and insurance 51
Market forecasts to 2017 . 53
Belgium's market for mobile gadgets will continue growing, albeit at a slower rate .. 53
Several factors mean that the related extended warranty and insurance market may decline in value .. 53
6.0 MOBILE PHONES 55
Introduction ... 55

Underlying market volumes . 56
The volume of mobile phone subscriptions per capita reached 1.21 in 2013… ... 56
… meaning that around 9.1 million individuals own a mobile handset in Belgium ... 57
Manufacturers' original warranty length and consumer law... 58
All manufacturers of mobile phones other than one offer a two-year original guarantee… .. 58
Manufacturer schemes for mobile phone insurance .. 59
… and three promote extended warranties or insurance ... 59
Retailer schemes for mobile phone insurance ... 61
A half of major retailers of mobile phones market an associated extended warranty or insurance scheme… ... 61
… including all three non-virtual mobile network operators but none of the MVNOs active in Belgium .. 61
The 'Lifeline' policy underwritten by Aviva is available through Proximus as well as The Phone House… . 61
… making this insurer the most prominent provider in the weighted analysis of partnerships . 62
Risk coverage of all schemes for mobile phone insurance ... 64
Two schemes in Belgium offer coverage for airtime abuse or handset loss . 64
Independent distribution channels .. 64
Mobile phone insurance can be acquired from a number of independent sources .. 64
Market value for mobile phone insurance ... 65
Market forecasts to 2017 . 66
The number of mobile phone subscriptions will rise by around 2 million between 2013 and 2017… .. 66
…which would equate to a mobile handset penetration rate reaching 82.8% of the total population .. 67
Continuing demand for smartphones should help to buoy the market for mobile phone insurance 68

LIST OF GRAPHICS / TABLES

0.0 EXECUTIVE SUMMARY ... 1
Approximate market value for extended warranties and insurance linked to mobile and non-mobile consumer products in Belgium, 2009, 2013 and 2017 (forecast) 2
Approximate market value for extended warranties and insurance linked to mobile and non-mobile consumer products in Belgium, 2009, 2013 and 2017 (forecast) (table) 2
1.0 INTRODUCTION 3
Organisations researched in Belgium, segmented by type, 2014 ... 4
Retailers researched in Belgium segmented by distribution channel, 2014 ... 5
2.0 WHITE GOODS .. 9
Value and volume of sales of white goods in Belgium, 2009 and 2013 10
Comparative length of original warranties offered by manufacturers of white goods in Belgium, 2014 .. 11
Manufacturer schemes for extended warranties and insurance linked to white goods in Belgium: provision rates and operating models, 2014 ... 12
Manufacturer schemes for extended warranties and insurance linked to white goods in Belgium: unweighted and weighted provider share of partnerships, 2014 ... 13
Retailer schemes for extended warranties and insurance linked to white goods in Belgium: provision rates and operating models, 2014 14
Retailer schemes for extended warranties and insurance linked to white goods in Belgium: unweighted and weighted provider share of partnerships, 2014 ... 15
Risk coverage of all schemes for extended warranties and insurance linked to white goods in Belgium, 2014 .. 16
Approximate market value for extended warranties and insurance linked to white goods in Belgium, 2009 and 2013 ... 17
Value and volume of sales of white goods in Belgium, 2013 and 2017 (forecast) ... 18
Approximate market value for extended warranties and insurance linked to white goods in Belgium, 2013 and 2017 (forecast) .. 19
3.0 BROWN GOODS.. 20
Value and volume of sales of brown goods in Belgium, 2009 and 2013 .. 21
Comparative length of original warranties offered by manufacturers of brown goods in Belgium, 2014 22
Manufacturer schemes for extended warranties and insurance linked to brown goods in Belgium: provision rates and operating models, 2014 ... 23
Manufacturer schemes for extended warranties and insurance linked to brown goods in Belgium: unweighted and weighted provider share of partnerships, 2014 ... 24
Retailer schemes for extended warranties and insurance linked to brown goods in Belgium: provision rates and operating models, 2014 ... 25
Retailer schemes for extended warranties and insurance linked to brown goods in Belgium: unweighted and weighted provider share of partnerships, 2014 ... 26
Risk coverage of all schemes for extended warranties and insurance linked to brown goods in Belgium, 2014 .. 27
Approximate market value for extended warranties and insurance linked to brown goods in Belgium, 2009 and 2013 ... 28
Value and volume of sales of brown goods in Belgium, 2013 and 2017 (forecast) . 29
Approximate market value for extended warranties and insurance linked to brown goods in Belgium, 2013 and 2017 (forecast) .. 30
4.0 GREY GOODS .. 31
Value and volume of sales of grey goods in Belgium, 2009 and 2013 . 32
Comparative length of original warranties offered by manufacturers of grey goods in Belgium, 2014 ... 33
Manufacturer schemes for extended warranties and insurance linked to grey goods in Belgium: provision rates and operating models, 2014 ... 34
Manufacturer schemes for extended warranties and insurance linked to grey goods in Belgium: unweighted and weighted provider share of partnerships, 2014 ... 35
Retailer schemes for extended warranties and insurance linked to grey goods in Belgium: provision rates and operating models, 2014 36
Retailer schemes for extended warranties and insurance linked to grey goods in Belgium: unweighted and weighted provider share of partnerships, 2014 .. 37
Risk coverage of all schemes for extended warranties and insurance linked to grey goods in Belgium, 2014 .. 38
Approximate market value for extended warranties and insurance linked to grey goods in Belgium, 2009 and 2013 ... 39
Value and volume of sales of grey goods in Belgium, 2013 and 2017 (forecast) 40
Approximate market value for extended warranties and insurance linked to grey goods in Belgium, 2013 and 2017 (forecast) .. 41
5.0 MOBILE GADGETS . 42
Value and volume of sales of mobile gadgets in Belgium, 2009 and 2013 .. 43
Comparative length of original warranties offered by manufacturers of mobile gadgets in Belgium, 2014 44
Manufacturer schemes for extended warranties and insurance linked to mobile gadgets in Belgium: provision rates and operating models, 2014 ... 45
Manufacturer schemes for extended warranties and insurance linked to mobile gadgets in Belgium: unweighted and weighted provider share of partnerships, 2014 ... 46
Retailer schemes for extended warranties and insurance linked to mobile gadgets in Belgium: provision rates and operating models, 2014 ... 47
Retailer schemes for extended warranties and insurance linked to mobile gadgets in Belgium: unweighted and weighted provider share of partnerships, 2014 ... 49
Risk coverage of all schemes for extended warranties and insurance linked to mobile gadgets in Belgium, 2014 .. 50
Approximate market value for extended warranties and insurance linked to mobile gadgets in Belgium, 2009 and 2013 . 52
Value and volume of sales of mobile gadgets in Belgium, 2013 and 2017 (forecast) . 53
Approximate market value for extended warranties and insurance linked to mobile gadgets in Belgium, 2013 and 2017 (forecast) . 54
6.0 MOBILE PHONES 55
Volume of mobile phone subscriptions and subscriptions per capita in Belgium, 2009 and 2013 .. 56
Number of individuals owning a mobile phone in Belgium and their weighting within the total population, 2009 and 2013 . 57
Comparative length of original warranties offered by manufacturers of mobile phones in Belgium, 2014 . 58
Manufacturer schemes for extended warranties and insurance linked to mobile phones in Belgium: provision rates and operating models, 2014 ... 59
Manufacturer schemes for extended warranties and insurance linked to mobile phones in Belgium: unweighted and weighted provider share of partnerships, 2014 ... 60
Retailer schemes for extended warranties and insurance linked to mobile phones in Belgium: provision rates and operating models, 2014 ... 61
Retailer schemes for extended warranties and insurance linked to mobile phones in Belgium: unweighted and weighted provider share of partnerships, 2014 ... 63
Risk coverage of all schemes for extended warranties and insurance linked to mobile phones in Belgium, 2014 .. 64
Approximate market value and policies in force for extended warranties and insurance linked to mobile phones in Belgium, 2009 and 2013 65
Volume of mobile phone subscriptions and subscriptions per capita in Belgium, 2013 and 2017 (forecast) ... 66
Number of individuals owning a mobile phone in Belgium and their weighting within the total population, 2013 and 2017 (forecast) . 67
Approximate market value and policies in force for extended warranties and insurance linked to mobile phones in Belgium, 2013 and 2017 (forecast) 68

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