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Extended Warranties and Insurance for Mobile and Non-Mobile Consumer Products in Denmark is about the market for extended warranties and insurance sold in conjunction with white goods, brown goods, grey goods, mobile gadgets and mobile phones in Denmark.

The study draws on extensive primary and secondary research covering 64 organisations involved in the production and distribution of mobile and non-mobile consumer products including manufacturers, mainstream mobile network operators, mobile virtual network operators (MVNOs), specialised retailers of consumer electronics, supermarkets and other types of retailer (namely, department stores, DIY outlets, speciality retailers and variety retailers). Hence, it provides a comprehensive overview of this activity across Denmark.

Table Of Contents

Extended Warranties and Insurance for Mobile and Non-Mobile Consumer Products in Denmark
TABLE OF CONTENTS
0.0 EXECUTIVE SUMMARY ... 1
1.0 INTRODUCTION 3
What is this report about? .. 3
Rationale . 3
Evolving distribution channels both favour and compromise extended warranty provision ... 3
Methodology ... 4
Manufacturer and retailer survey ... 4
The survey's scope covers 64 manufacturers and retailers of mobile and non-mobile consumer products . 4
Market data . 4
Distribution channels for retailers ... 5
Definitions ... 6
Extended warranties and insurance .. 6
Extended warranties and insurance linked to consumer products come in a variety of formats… 6
…and are frequently marketed to consumers under alternative titles . 6
Premiums and other revenues ... 6
Operating models ... 7
Weighted shares . 7
PartnerBASEâ„¢ and market data annexe . 7
Finaccord 8
2.0 WHITE GOODS .. 9
Introduction . 9
Underlying market value and volume.. 10
Danish consumers spent around DKK 500 million more on white goods in 2013 than they did in 2009 . 10
Manufacturers' original warranty length and consumer law... 11
Most manufacturers of white goods offer two-year factory warranties .. 11
Manufacturer schemes for extended warranties and insurance ... 12
Few manufacturers of white goods have introduced an extended warranty scheme in Denmark .. 12
Retailer schemes for extended warranties and insurance . 14
All retailers with extended warranty programs use external providers for this purpose 14
The combination of Securator and Topdanmark leads the field by weighted share of partnerships ... 14
Risk coverage of all schemes for extended warranties and insurance . 16
Accidental damage is insurable in three out of seven schemes 16
Independent distribution channels .. 16
Consumers can acquire extended warranties separately from two independent sources ... 16
Market value for extended warranties and insurance 17
Market forecasts to 2017 . 18
The value of the white goods market will edge up further between 2013 and 2017... .. 18
...which will also facilitate a gradual rise in the market for related extended warranties ... 19
3.0 BROWN GOODS.. 20
Introduction ... 20
Underlying market value and volume.. 21
The Danish brown goods market was worth over DKK 7 billion in 2013... 21
Manufacturers' original warranty length and consumer law... 22
No manufacturers offer original guarantees lasting longer than two years in Denmark ... 22
Manufacturer schemes for extended warranties and insurance ... 23
ANV and Danrisk both hold partnerships with manufacturers of brown goods . 23

Retailer schemes for extended warranties and insurance . 25
More than half of retail chains selling brown goods promote related extended warranties… .. 25
… with as many as eight providers competing for retailer mandates 25
Risk coverage of all schemes for extended warranties and insurance . 27
A majority of extended warranty schemes for brown goods include cover for accidental damage .. 27
Independent distribution channels .. 27
Market value for extended warranties and insurance 28
Market forecasts to 2017 . 29
The underlying brown goods market will continue to rise gently in value up to 2017… ... 29
...although it is possible that the related market for extended warranties will diminish slightly . 30
4.0 GREY GOODS .. 31
Introduction ... 31
Underlying market value and volume.. 32
Danish consumers bought around 2 million items classifiable as grey goods in 2013 . 32
Manufacturers' original warranty length and consumer law... 33
A half of manufacturers of grey goods offer a factory warranty lasting two years in Denmark . 33
Manufacturer schemes for extended warranties and insurance ... 34
AmTrust, ANV and London General Insurance all work with manufacturers of grey goods 34
Retailer schemes for extended warranties and insurance . 36
Multiple competitors possess one retailer partnership each in the grey goods extended warranty sector .. 36
Risk coverage of all schemes for extended warranties and insurance . 38
Cover for accidental damage is normally available in extended warranty programs for grey goods ... 38
Independent distribution channels .. 38
Market value for extended warranties and insurance 39
Market forecasts to 2017 . 40
Between 2013 and 2017, the grey goods market value could fall by around 2.5%... ... 40
… although a fall in the overall take-up rate would cause a larger decline in the extended warranty sector ... 41
5.0 MOBILE GADGETS . 42
Introduction ... 42
Underlying market value and volume.. 43
Denmark's mobile gadget market increased in value by 13% between 2009 and 2013 .. 43
Manufacturers' original warranty length and consumer law... 44
No mobile gadget manufacturers offer a guarantee of longer than two years from the date of purchase ... 44
Manufacturer schemes for extended warranties and insurance ... 45
In several cases, mobile gadget manufacturers work with external warranty or insurance providers . 45
Retailer schemes for extended warranties and insurance . 47
A clear majority of retailers of mobile gadgets in Denmark offer extended warranty or insurance cover… . 47
… and there is no shortage of suppliers seeking to work with them . 47
Risk coverage of all schemes for mobile gadget insurances. 49
Cover for loss is not available in any case and cover for theft in just a few ... 49
Independent distribution channels .. 49
Market value for extended warranties and insurance 50
Market forecasts to 2017 . 51
By 2017, the expenditure of Danish consumers on mobile gadgets may have exceeded DKK 6 billion… . 51
… which will help to sustain the related extended warranty and insurance market .. 52
6.0 MOBILE PHONES 53
Introduction ... 53
Underlying market volumes . 54
Mobile phone subscriptions per capita advanced from 1.24 to 1.32 between 2009 and 2013... . 54
...meaning that the number of individuals in possession of a mobile phone has also risen . 55
Manufacturers' original warranty length and consumer law... 56
Two-year original guarantees constitute the norm among mobile phone manufacturers… . 56

Manufacturer schemes for mobile phone insurance .. 57
… but only Apple provides an option for extending its guarantee . 57
Retailer schemes for mobile phone insurance ... 58
All three mobile network operators in Denmark offer schemes in this domain but no MVNOs… 58
… making their partners prominent in the weighted analysis of partnerships ... 58
Risk coverage of all schemes for mobile phone insurance ... 60
Most schemes are limited to cover for technical faults and accidental damage ... 60
Independent distribution channels .. 60
Market value for mobile phone insurance ... 61
Market forecasts to 2017 . 62
Mobile phone subscriptions may have risen by a further 1.4 million by the end of 2017… .. 62
… thereby pushing up the mobile handset penetration rate… .. 63
… and helping the mobile phone insurance market to advance further in value .. 64

LIST OF GRAPHICS / TABLES

0.0 EXECUTIVE SUMMARY ... 1
Approximate market value for extended warranties and insurance linked to mobile and non-mobile consumer products in Denmark, 2013 and 2017 (forecast) 2
Approximate market value for extended warranties and insurance linked to mobile and non-mobile consumer products in Denmark, 2009, 2013 and 2017 (forecast) (table) .. 2
1.0 INTRODUCTION 3
Organisations researched in Denmark, segmented by type, 2014 . 4
Retailers researched in Denmark .. 5
segmented by distribution channel, 2014 . 5
2.0 WHITE GOODS .. 9
Value and volume of sales of white goods in Denmark, 2009 and 2013 .. 10
Comparative length of original warranties offered by manufacturers of white goods in Denmark, 2014 11
Manufacturer schemes for extended warranties and insurance linked to white goods in Denmark: provision rates and operating models, 2014 ... 12
Manufacturer schemes for extended warranties and insurance linked to white goods in Denmark: unweighted and weighted provider share of partnerships, 2014 ... 13
Retailer schemes for extended warranties and insurance linked to white goods in Denmark: provision rates and operating models, 2014 ... 14
Retailer schemes for extended warranties and insurance linked to white goods in Denmark unweighted and weighted provider share of partnerships, 2014 ... 15
Risk coverage of all schemes for extended warranties and insurance linked to white goods in Denmark, 2014 .. 16
Approximate market value for extended warranties and insurance linked to white goods in Denmark, 2009 and 2013 ... 17
Value and volume of sales of white goods in Denmark, 2013 and 2017 (forecast) . 18
Approximate market value for extended warranties and insurance linked to white goods in Denmark, 2013 and 2017 (forecast) .. 19
3.0 BROWN GOODS.. 20
Value and volume of sales of brown goods in Denmark, 2009 and 2013 21
Comparative length of original warranties offered by manufacturers of brown goods in Denmark, 2014 .. 22
Manufacturer schemes for extended warranties and insurance linked to brown goods in Denmark: provision rates and operating models, 2014 ... 23
Manufacturer schemes for extended warranties and insurance linked to brown goods in Denmark: unweighted and weighted provider share of partnerships, 2014 ... 24
Retailer schemes for extended warranties and insurance linked to brown goods in Denmark: provision rates and operating models, 2014 ... 25
Retailer schemes for extended warranties and insurance linked to brown goods in Denmark: unweighted and weighted provider share of partnerships, 2014 ... 26
Risk coverage of all schemes for extended warranties and insurance linked to brown goods in Denmark, 2014 .. 27
Approximate market value for extended warranties and insurance linked to brown goods in Denmark, 2009 and 2013 . 28
Value and volume of sales of brown goods in Denmark, 2013 and 2017 (forecast) ... 29
Approximate market value for extended warranties and insurance linked to brown goods in Denmark, 2013 and 2017 (forecast) . 30
4.0 GREY GOODS .. 31
Value and volume of sales of grey goods in Denmark, 2009 and 2013 ... 32
Comparative length of original warranties offered by manufacturers of grey goods in Denmark, 2014 . 33

Manufacturer schemes for extended warranties and insurance linked to grey goods in Denmark: provision rates and operating models, 2014 ... 34
Manufacturer schemes for extended warranties and insurance linked to grey goods in Denmark: unweighted and weighted provider share of partnerships, 2014 ... 35
Retailer schemes for extended warranties and insurance linked to grey goods in Denmark: provision rates and operating models, 2014 36
Retailer schemes for extended warranties and insurance linked to grey goods in Denmark: unweighted and weighted provider share of partnerships, 2014 ... 37
Risk coverage of all schemes for extended warranties and insurance linked to grey goods in Denmark, 2014 .. 38
Approximate market value for extended warranties and insurance linked to grey goods in Denmark, 2009 and 2013 ... 39
Value and volume of sales of grey goods in Denmark, 2013 and 2017 (forecast) .. 40
Approximate market value for extended warranties and insurance linked to grey goods in Denmark, 2013 and 2017 (forecast) .. 41
5.0 MOBILE GADGETS . 42
Value and volume of sales of mobile gadgets in Denmark, 2009 and 2013 43
Comparative length of original warranties offered by manufacturers of mobile gadgets in Denmark, 2014 ... 44
Manufacturer schemes for extended warranties and insurance linked to mobile gadgets in Denmark: provision rates and operating models, 2014 ... 45
Manufacturer schemes for extended warranties and insurance linked to mobile gadgets in Denmark: unweighted and weighted provider share of partnerships, 2014 ... 46
Retailer schemes for extended warranties and insurance linked to mobile gadgets in Denmark: provision rates and operating models, 2014 ... 47
Retailer schemes for extended warranties and insurance linked to mobile gadgets in Denmark: unweighted and weighted provider share of partnerships, 2014 ... 48
Risk coverage of all schemes for extended warranties and insurance linked to mobile gadgets in Denmark, 2014 . 49
Approximate market value for extended warranties and insurance linked to mobile gadgets in Denmark, 2009 and 2013 . 50
Value and volume of sales of mobile gadgets in Denmark, 2013 and 2017 (forecast) 51
Approximate market value for extended warranties and insurance linked to mobile gadgets in Denmark, 2013 and 2017 (forecast) . 52
6.0 MOBILE PHONES 53
Volume of mobile phone subscriptions and subscriptions per capita in Denmark, 2009 and 2013 54
Number of individuals owning a mobile phone in Denmark and their weighting within the total population, 2009 and 2013 . 55
Comparative length of original warranties offered by manufacturers of mobile phones in Denmark, 2014 56
Manufacturer schemes for extended warranties and insurance linked to mobile phones in Denmark: provision rates and operating models, 2014 ... 57
Retailer schemes for extended warranties and insurance linked to mobile phones in Denmark: provision rates and operating models, 2014 ... 58
Retailer schemes for extended warranties and insurance linked to mobile phones in Denmark: unweighted and weighted provider share of partnerships, 2014 ... 59
Risk coverage for extended warranties and insurance linked to mobile phones in Denmark, 2014 ... 60
Approximate market value and policies in force for extended warranties and insurance linked to mobile phones in Denmark, 2009 and 2013 ... 61
Volume of mobile phone subscriptions and subscriptions per capita in Denmark, 2013 and 2017 (forecast) ... 62
Number of individuals owning a mobile phone in Denmark and their weighting within the total population, 2013 and 2017 (forecast) . 63
Approximate market value and policies in force for extended warranties and insurance linked to mobile phones in Denmark, 2013 and 2017 (forecast) .. 64

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