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Extended Warranties and Insurance for Mobile and Non-Mobile Consumer Products in Finland is about the market for extended warranties and insurance sold in conjunction with white goods, brown goods, grey goods, mobile gadgets and mobile phones in Finland.

The study draws on extensive primary and secondary research covering 73 organisations involved in the production and distribution of mobile and non-mobile consumer products including manufacturers, mainstream mobile network operators, mobile virtual network operators (MVNOs), specialised retailers of consumer electronics, supermarkets and other types of retailer (namely, department stores, DIY outlets, speciality retailers and variety retailers). Hence, it provides a comprehensive overview of this activity across Finland.

Table Of Contents

Extended Warranties and Insurance for Mobile and Non-Mobile Consumer Products in Finland
TABLE OF CONTENTS
0.0 EXECUTIVE SUMMARY ... 1
1.0 INTRODUCTION 3
What is this report about? .. 3
Rationale . 3
Evolving distribution channels both favour and compromise extended warranty provision ... 3
Methodology ... 4
Manufacturer and retailer survey ... 4
The survey's scope covers 73 manufacturers and retailers of mobile and non-mobile consumer products . 4
Market data . 4
Distribution channels for retailers ... 5
Definitions ... 5
Extended warranties and insurance .. 5
Extended warranties and insurance linked to consumer products come in a variety of formats… 5
…and are frequently marketed to consumers under alternative titles . 6
Premiums and other revenues ... 6
Operating models ... 6
Weighted shares . 7
PartnerBASE and market data annexe 7
Finaccord 8
2.0 WHITE GOODS .. 9
Introduction . 9
Underlying market value and volume.. 10
Over 1.3 million products classifiable as white goods were sold in Finland in 2013 . 10
Manufacturers' original warranty length and consumer law... 11
Most white goods manufacturers in Finland offer a two-year factory warranty… . 11
Manufacturer schemes for extended warranties and insurance ... 12
… but an extended warranty is only available from one - Samsung 12
Retailer schemes for extended warranties and insurance . 13
A handful of retailers promote extended warranties on white goods in Finland… 13
…with Moderna Försäkringar holding the largest share of partnerships once brand weighting is applied .. 13
Risk coverage of all schemes for extended warranties and insurance . 15
Cover for accidental damage is sometimes embedded in extended warranties for white goods 15
Independent distribution channels .. 15
Market value for extended warranties and insurance 16
The market value for extended warranties for white goods is likely to have stagnated from 2009 to 2013 . 16
Market forecasts to 2017 . 17
The white goods market is forecast to grow by more than 10% up to 2017… . 17
… although the outlook is probably less propitious for related warranty extensions. 18
3.0 BROWN GOODS.. 19
Introduction ... 19
Underlying market value and volume.. 20
Finnish consumers spent over EUR 680 million on brown goods in 2013 20
Manufacturers' original warranty length and consumer law... 21
Two-year original guarantees represent the mode for brown goods in Finland 21
Manufacturer schemes for extended warranties and insurance ... 22
Most manufacturers of brown goods have not introduced extended warranty programs 22

Retailer schemes for extended warranties and insurance . 24
Extended warranties are on offer from only a minority of brown goods retailers in Finland… . 24
… among which Suomen Takuuvakuutus holds most partnerships . 24
Risk coverage of all schemes for extended warranties and insurance . 26
Extended warranties for brown goods in Finland mainly cover technical faults only 26
Independent distribution channels .. 26
Market value for extended warranties and insurance 27
Market forecasts to 2017 . 28
Finland's market for brown goods is predicted to experience growth between 2013 and 2017… ... 28
… but a falling attachment rate could cause the associated extended warranty market to go backwards.. 29
4.0 GREY GOODS .. 30
Introduction ... 30
Underlying market value and volume.. 31
As elsewhere in Europe, consumers in Finland are spending less on products classed as grey goods . 31
Manufacturers' original warranty length and consumer law... 32
Most manufacturers offer original warranties for grey goods lasting two years or more… ... 32
Manufacturer schemes for extended warranties and insurance ... 33
… and many also offer to extend these .. 33
London General Insurance holds the highest number of manufacturer partnerships ... 33
Retailer schemes for extended warranties and insurance . 35
Half a dozen retailer-sponsored extended warranty schemes are in evidence 35
Risk coverage of all schemes for extended warranties and insurance . 37
Most extended warranty programs for grey goods lack cover for the risk of accidental damage 37
Independent distribution channels .. 37
Market value for extended warranties and insurance 38
Market forecasts to 2017 . 39
A further retreat in the underlying market for grey goods is likely to occur between 2009 and 2017… ... 39
… and the value of the related extended warranty market will also contract 40
5.0 MOBILE GADGETS . 41
Introduction ... 41
Underlying market value and volume.. 42
Between 2009 and 2013, the value of the mobile gadget market went up by over EUR 100 million .. 42
Manufacturers' original warranty length and consumer law... 43
There is a near-equal split between one-year and two-year original guarantees . 43
Manufacturer schemes for extended warranties and insurance ... 44
Eight mobile gadget manufacturers manage their extended warranties on a purely internal basis . 44
Retailer schemes for extended warranties and insurance . 46
Three external partners are in evidence in this arena 46
Risk coverage of all schemes for mobile gadget insurance .. 48
Most mobile gadget protection in Finland is restricted to extended warranty cover .. 48
Independent distribution channels .. 48
Market value for extended warranties and insurance 49
Market forecasts to 2017 . 50
By 2017, Finns will be spending more than ever on the underlying mobile gadgets… 50
… but probably not on associated extended warranties or insurance ... 51
6.0 MOBILE PHONES 52
Introduction ... 52
Underlying market volumes . 53
Mobile phone subscriptions reached 9.32 million at the end of 2013… 53
…with the number of owners of a mobile phone settling at just under 4.5 million 54
Manufacturers' original warranty length and consumer law... 55
Most manufacturers of mobile handsets in Finland provide a one-year original guarantee . 55

Manufacturer schemes for mobile phone insurance .. 56
In the case of mobile phones, Apple has yet to introduce its 'AppleCare' program to Finland . 56
Retailer schemes for mobile phone insurance ... 58
Finland's mobile network operators are notable for not offering mobile phone insurance… 58
Risk coverage of all schemes for mobile phone insurance ... 60
… meaning that the cover available is often limited to an extended warranty only... 60
Independent distribution channels .. 60
Market value for mobile phone insurance ... 61
Market forecasts to 2017 . 62
Mobile phone subscription growth is expected to be modest between 2013 and 2017… ... 62
…with a mobile handset penetration rate among consumers reaching almost 83% in the latter year 63
A denser supply structure would bring about a more substantial rise in the insurance market value .. 64

LIST OF GRAPHICS / TABLES

0.0 EXECUTIVE SUMMARY ... 1
Approximate market value for extended warranties and insurance linked to mobile and non-mobile consumer products in Finland, 2009, 2013 and 2017 (forecast) . 2
Approximate market value for extended warranties and insurance linked to mobile and non-mobile consumer products in Finland, 2009, 2013 and 2017 (forecast) (table) . 2
1.0 INTRODUCTION 3
Organisations researched in Finland, segmented by type, 2014 4
Retailers researched in Finland segmented by distribution channel, 2014 5
2.0 WHITE GOODS .. 9
Value and volume of sales of white goods in Finland, 2009 and 2013 . 10
Comparative length of original warranties offered by manufacturers of white goods in Finland, 2014 ... 11
Manufacturer schemes for extended warranties and insurance linked to white goods in Finland: provision rates and operating models, 2014 ... 12
Retailer schemes for extended warranties and insurance linked to white goods in Finland: provision rates and operating models, 2014 13
Retailer schemes for extended warranties and insurance linked to white goods in Finland: unweighted and weighted provider share of partnerships, 2014 ... 14
Risk coverage of all schemes for extended warranties and insurance linked to white goods in Finland, 2014 .. 15
Approximate market value for extended warranties and insurance linked to white goods in Finland, 2009 and 2013 ... 16
Value and volume of sales of white goods in Finland, 2013 and 2017 (forecast) 17
Approximate market value for extended warranties and insurance linked to white goods in Finland, 2013 and 2017 (forecast) .. 18
3.0 BROWN GOODS.. 19
Value and volume of sales of brown goods in Finland, 2009 and 2013 ... 20
Comparative length of original warranties offered by manufacturers of brown goods in Finland, 2014 . 21
Manufacturer schemes for extended warranties and insurance linked to brown goods in Finland: provision rates and operating models, 2014 ... 22
Manufacturer schemes for extended warranties and insurance linked to brown goods in Finland: unweighted and weighted provider share of partnerships, 2014 ... 23
Retailer schemes for extended warranties and insurance linked to brown goods in Finland: provision rates and operating models, 2014 24
Retailer schemes for extended warranties and insurance linked to brown goods in Finland: unweighted and weighted provider share of partnerships, 2014 ... 25
Risk coverage of all schemes for extended warranties and insurance linked to brown goods in Finland, 2014 .. 26
Approximate market value for extended warranties and insurance linked to brown goods in Finland, 2009 and 2013 ... 27
Value and volume of sales of brown goods in Finland, 2013 and 2017 (forecast) ... 28
Approximate market value for extended warranties and insurance linked to brown goods in Finland, 2013 and 2017 (forecast) .. 29
4.0 GREY GOODS .. 30
Value and volume of sales of grey goods in Finland, 2009 and 2013 .. 31
Comparative length of original warranties offered by manufacturers of grey goods in Finland, 2014 32
Manufacturer schemes for extended warranties and insurance linked to grey goods in Finland: provision rates and operating models, 2014 ... 33
Manufacturer schemes for extended warranties and insurance linked to grey goods in Finland: unweighted and weighted provider share of partnerships, 2014 ... 34
Retailer schemes for extended warranties and insurance linked to grey goods in Finland: provision rates and operating models, 2014 35
Retailer schemes for extended warranties and insurance linked to grey goods in Finland: unweighted and weighted provider share of partnerships, 2014 .. 36
Risk coverage of all schemes for extended warranties and insurance linked to grey goods in Finland, 2014 .. 37
Approximate market value for extended warranties and insurance linked to grey goods in Finland, 2009 and 2013 ... 38
Value and volume of sales of grey goods in Finland, 2013 and 2017 (forecast) .. 39
Approximate market value for extended warranties and insurance linked to grey goods in Finland, 2013 and 2017 (forecast) .. 40
5.0 MOBILE GADGETS . 41
Value and volume of sales of mobile gadgets in Finland, 2009 and 2013 ... 42
Comparative length of original warranties offered by manufacturers of mobile gadgets in Finland, 2014 . 43
Manufacturer schemes for extended warranties and insurance linked to mobile gadgets in Finland: provision rates and operating models, 2014 ... 44
Manufacturer schemes for extended warranties and insurance linked to mobile gadgets in Finland: unweighted and weighted provider share of partnerships, 2014 ... 45
Retailer schemes for extended warranties and insurance linked to mobile gadgets in Finland: provision rates and operating models, 2014 ... 46
Retailer schemes for extended warranties and insurance linked to mobile gadgets in Finland: unweighted and weighted provider share of partnerships, 2014 ... 47
Risk coverage of all schemes for extended warranties and insurance linked to mobile gadgets in Finland, 2014 .. 48
Approximate market value for extended warranties and insurance linked to mobile gadgets in Finland, 2009 and 2013 . 49
Value and volume of sales of mobile gadgets in Finland, 2013 and 2017 (forecast) ... 50
Approximate market value for extended warranties and insurance linked to mobile gadgets in Finland, 2013 and 2017 (forecast) . 51
6.0 MOBILE PHONES 52
Volume of mobile phone subscriptions and subscriptions per capita in Finland, 2009 and 2013 ... 53
Number of individuals owning a mobile phone in Finland and their weighting within the total population, 2009 and 2013 . 54
Comparative length of original warranties offered by manufacturers of mobile phones in Finland, 2014 .. 55
Manufacturer schemes for extended warranties and insurance linked to mobile phones in Finland: provision rates and operating models, 2014 ... 56
Manufacturer schemes for extended warranties and insurance linked to mobile phones in Finland: unweighted and weighted provider share of partnerships, 2014 ... 57
Retailer schemes for extended warranties and insurance linked to mobile phones in Finland: provision rates and operating models, 2014 ... 58
Retailer schemes for extended warranties and insurance linked to mobile phones in Finland: unweighted and weighted provider share of partnerships, 2014 ... 59
Risk coverage of all schemes for extended warranties and insurance linked to mobile phones in Finland, 2014 .. 60
Approximate market value for extended warranties and insurance linked to mobile phones in Finland, 2009 and 2013 . 61
Volume of mobile phone subscriptions and subscriptions per capita in Finland, 2013 and 2017 (forecast) ... 62
Number of individuals owning a mobile phone in Finland and their weighting within the total population, 2013 and 2017 (forecast) . 63
Approximate market value for extended warranties and insurance linked to mobile phones in Finland, 2013 and 2017 (forecast) . 64

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