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Extended Warranties and Insurance for Mobile and Non-Mobile Consumer Products in Germany is about the market for extended warranties and insurance sold in conjunction with white goods, brown goods, grey goods, mobile gadgets and mobile phones in Germany.

The study draws on extensive primary and secondary research covering 150 organisations involved in the production and distribution of mobile and non-mobile consumer products including manufacturers, mainstream mobile network operators, mobile virtual network operators (MVNOs), specialised retailers of consumer electronics, supermarkets and other types of retailer (namely, department stores, DIY outlets, speciality retailers and variety retailers). Hence, it provides a comprehensive overview of this activity across Germany.

Table Of Contents

Extended Warranties and Insurance for Mobile and Non-Mobile Consumer Products in Germany

TABLE OF CONTENTS
0.0 EXECUTIVE SUMMARY ... 1
1.0 INTRODUCTION 3
What is this report about? .. 3
Rationale . 3
Evolving distribution channels both favour and compromise extended warranty provision ... 3
Methodology ... 4
Manufacturer and retailer survey ... 4
The survey's scope covers 150 manufacturers and retailers of mobile and non-mobile consumer products ... 4
Market data . 4
Distribution channels for retailers ... 5
Definitions ... 6
Extended warranties and insurance .. 6
Extended warranties and insurance linked to consumer products come in a variety of formats… 6
…and are frequently marketed to consumers under alternative titles . 6
Premiums and other revenues ... 6
Operating models ... 7
Weighted shares . 7
PartnerBASEâ„¢ and market data annexe . 7
Finaccord 8
2.0 WHITE GOODS .. 9
Introduction . 9
Underlying market value and volume.. 10
The value and volume of sales of white goods has increased modestly in recent years . 10
Manufacturers' original warranty length and consumer law... 11
A majority of manufacturers offer factory warranties lasting for two years 11
Manufacturer schemes for extended warranties and insurance ... 12
Domestic and General and Wertgarantie both possess partnerships with manufacturers in Germany .. 12
Domestic and General's revenues in Germany have been expanding quite rapidly 13
Wertgarantie sold more than 50,000 new policies in 2013 relative to new sales in the previous year 13
Retailer schemes for extended warranties and insurance . 15
Exactly one third of retailers researched operate an extended warranty scheme for white goods .. 15
Media Markt's internally-managed scheme is likely to be the leader when viewed in weighted terms 16
Risk coverage of all schemes for extended warranties and insurance . 18
Most schemes provide cover for mechanical or technical breakdown only .. 18
Independent distribution channels .. 18
ARAG and Schutzbrief24 (working with AXA) offer an independent alternative to consumers ... 18
Market value for extended warranties and insurance 19
Market forecasts to 2017 . 20
The white goods market will edge up further between 2013 and 2017... .. 20
...which will also facilitate an increase in the market for related extended warranties .. 21
3.0 BROWN GOODS.. 22
Introduction ... 22
Underlying market value and volume.. 23
The value and volume of sales of brown goods both grew slightly between 2009 and 2013 .. 23
Manufacturers' original warranty length and consumer law... 24
Most manufacturers of brown goods offer a two-year original warranty in Germany ... 24

Manufacturer schemes for extended warranties and insurance ... 25
Manufacturer programs for brown goods in Germany are less widespread than those for white goods . 25
Retailer schemes for extended warranties and insurance . 27
AlphaTecc, Conrad, Media Markt, Otto and Saturn all run internally-managed schemes… 27
… with AXA, Domestic and General, ERGO, itonia and Wertgarantie identifiable as external partners . 28
Risk coverage of all schemes for extended warranties and insurance . 30
A number of extended warranty schemes for brown goods include cover for accidental damage .. 30
Independent distribution channels .. 30
In this and other areas, Friendsurance-Alecto has introduced the concept of online peer-to-peer insurance . 30
Market value for extended warranties and insurance 31
Market forecasts to 2017 . 32
The underlying brown goods market will continue to rise gently in value up to 2017… ... 32
...although it is possible that the related market for extended warranties will fall back somewhat ... 33
4.0 GREY GOODS .. 34
Introduction ... 34
Underlying market value and volume.. 35
The value and volume of the grey goods market both slipped back sharply between 2009 and 2013 ... 35
Manufacturers' original warranty length and consumer law... 36
Two-year original warranties are the norm among manufacturers of grey goods in Germany 36
Manufacturer schemes for extended warranties and insurance ... 37
Extended warranty schemes are run by 11 of the 24 manufacturers investigated… ... 37
… although London General Insurance and AmTrust are the only external partners .. 38
Retailer schemes for extended warranties and insurance . 40
Around one third of retailers surveyed operate extended warranty programs .. 40
In terms of unweighted partnerships, Domestic and General and Wertgarantie are the market leaders… 41
… although itonia and ERGO are most prominent in the weighted analysis 41
Risk coverage of all schemes for extended warranties and insurance . 43
More than half of extended warranty programs for grey goods include cover for accidental damage . 43
Independent distribution channels .. 43
Alternative distribution channels in this field are the same as those observed for brown goods .. 43
Market value for extended warranties and insurance 44
Market forecasts to 2017 . 45
The market for grey goods is likely to carry on shrinking between 2013 and 2017... ... 45
…which is likely to translate into a further decline in the associated extended warranty and insurance market . 46
5.0 MOBILE GADGETS . 47
Introduction ... 47
Underlying market value and volume.. 48
Germany's mobile gadget market increased in value by over 20% between 2009 and 2013 . 48
Manufacturers' original warranty length and consumer law... 49
Only one mobile gadget manufacturer offers a guarantee of longer than two years from date of purchase ... 49
Manufacturer schemes for extended warranties and insurance ... 50
Acer, Apple and Dell all work with external insurance partners . 50
Retailer schemes for extended warranties and insurance . 52
A significant proportion of retailers of mobile gadgets offer extended warranty or insurance cover 52
AXA, Domestic and General and Wertgarantie hold the most retailer partnerships in this sphere .. 53
Risk coverage of all schemes for mobile gadget insurance .. 55
Many schemes provide cover for accidental damage and theft as well as technical failure . 55
Independent distribution channels .. 55
There are at least nine independent providers of mobile gadget cover in Germany… 55
… including assona, which was bought by SchneiderGolling and Cie in March 2013 . 56
Market value for extended warranties and insurance 56
Market forecasts to 2017 . 58
Both the value and volume of the German mobile gadget market will continue to rise through to 2017… . 58

… although this will not necessarily generate growth in the extended warranty and insurance market .. 59
6.0 MOBILE PHONES 60
Introduction ... 60
Underlying market volumes . 61
Mobile phone subscriptions per capita advanced from 1.28 to 1.41 between 2009 and 2013... . 61
...meaning that the number of individuals in possession of a mobile phone has also risen . 62
Manufacturers' original warranty length and consumer law... 63
Most mobile phone manufacturers offer an original warranty of two years ... 63
Manufacturer schemes for mobile phone insurance .. 64
Extended warranty or insurance policies are on offer from two major manufacturers .. 64
Retailer schemes for mobile phone insurance ... 66
Retailer insurance programs are characterised by use of a variety of operating models . 66
Four out of five non-virtual mobile network operators have a scheme for mobile phone insurance 66
The German mobile phone insurance market features a relatively fragmented supply structure 67
Risk coverage of all schemes for mobile phone insurance ... 68
All but four schemes incorporate insurance cover in addition to protection for technical breakdown .. 68
Independent distribution channels .. 68
There are several providers of stand-alone mobile phone cover in Germany .. 68
Market value for mobile phone insurance ... 69
Market forecasts to 2017 . 70
Further growth in mobile phone subscriptions is likely to be very moderate… . 70
… as is the actual number of individuals owning mobile phones… .. 71
… although the value of the mobile phone insurance market could continue its upward trajectory . 72

LIST OF GRAPHICS / TABLES

0.0 EXECUTIVE SUMMARY ... 1
Approximate market value for extended warranties and insurance linked to mobile and non-mobile consumer products in Germany, 2013 and 2017 (forecast) 2
Approximate market value for extended warranties and insurance linked to mobile and non-mobile consumer products in Germany, 2009, 2013 and 2017 (forecast) (table) .. 2
1.0 INTRODUCTION 3
Organisations researched in Germany, segmented by type, 2014 . 4
Retailers researched in Germany . 5
segmented by distribution channel, 2014 . 5
2.0 WHITE GOODS .. 9
Value and volume of sales of white goods in Germany, 2009 and 2013.. 10
Comparative length of original warranties offered by manufacturers of white goods in Germany, 2014 11
Manufacturer schemes for extended warranties and insurance linked to white goods in Germany: provision rates and operating models, 2014 ... 12
Manufacturer schemes for extended warranties and insurance linked to white goods in Germany: unweighted and weighted provider share of partnerships, 2014 ... 14
Retailer schemes for extended warranties and insurance linked to white goods in Germany: provision rates and operating models, 2014 ... 15
Retailer schemes for extended warranties and insurance linked to white goods in Germany unweighted and weighted provider share of partnerships, 2014 ... 17
Risk coverage of all schemes for extended warranties and insurance linked to white goods in Germany, 2014 .. 18
Approximate market value for extended warranties and insurance linked to white goods in Germany, 2009 and 2013 ... 19
Value and volume of sales of white goods in Germany, 2013 and 2017 (forecast) . 20
Approximate market value for extended warranties and insurance linked to white goods in Germany, 2013 and 2017 (forecast) .. 21
3.0 BROWN GOODS.. 22
Value and volume of sales of brown goods in Germany, 2009 and 2013 23
Comparative length of original warranties offered by manufacturers of brown goods in Germany, 2014 .. 24
Manufacturer schemes for extended warranties and insurance linked to brown goods in Germany: provision rates and operating models, 2014 ... 25
Manufacturer schemes for extended warranties and insurance linked to brown goods in Germany unweighted and weighted provider share of partnerships, 2014 ... 26
Retailer schemes for extended warranties and insurance linked to brown goods in Germany: provision rates and operating models, 2014 ... 27
Retailer schemes for extended warranties and insurance linked to brown goods in Germany: unweighted and weighted provider share of partnerships, 2014 ... 29
Risk coverage of all schemes for extended warranties and insurance linked to brown goods in Germany, 2014 .. 30
Approximate market value for extended warranties and insurance linked to brown goods in Germany, 2009 and 2013 . 31
Value and volume of sales of brown goods in Germany, 2013 and 2017 (forecast) ... 32
Approximate market value for extended warranties and insurance linked to brown goods in Germany, 2013 and 2017 (forecast) . 33
4.0 GREY GOODS .. 34
Value and volume of sales of grey goods in Germany, 2009 and 2013 ... 35
Comparative length of original warranties offered by manufacturers of grey goods in Germany, 2014 . 36
Manufacturer schemes for extended warranties and insurance linked to grey goods in Germany: provision rates and operating models, 2014 ... 37
Manufacturer schemes for extended warranties and insurance linked to grey goods in Germany: unweighted and weighted provider share of partnerships, 2014 ... 39
Retailer schemes for extended warranties and insurance linked to grey goods in Germany: provision rates and operating models, 2014 40
Retailer schemes for extended warranties and insurance linked to grey goods in Germany: unweighted and weighted provider share of partnerships, 2014 ... 42
Risk coverage of all schemes for extended warranties and insurance linked to grey goods in Germany, 2014 .. 43
Approximate market value for extended warranties and insurance linked to grey goods in Germany, 2009 and 2013 ... 44
Value and volume of sales of grey goods in Germany, 2013 and 2017 (forecast) .. 45
Approximate market value for extended warranties and insurance linked to grey goods in Germany, 2013 and 2017 (forecast) .. 46
5.0 MOBILE GADGETS . 47
Value and volume of sales of mobile gadgets in Germany, 2009 and 2013 48
Comparative length of original warranties offered by manufacturers of mobile gadgets in Germany, 2014 ... 49
Manufacturer schemes for extended warranties and insurance linked to mobile gadgets in Germany: provision rates and operating models, 2014 ... 50
Manufacturer schemes for extended warranties and insurance linked to mobile gadgets in Germany: unweighted and weighted provider share of partnerships, 2014 ... 51
Retailer schemes for extended warranties and insurance linked to mobile gadgets in Germany: provision rates and operating models, 2014 ... 52
Retailer schemes for extended warranties and insurance linked to mobile gadgets in Germany: unweighted and weighted provider share of partnerships, 2014 ... 54
Risk coverage of all schemes for extended warranties and insurance linked to mobile gadgets in Germany, 2014. 55
Approximate market value for extended warranties and insurance linked to mobile gadgets in Germany, 2009 and 2013 . 57
Value and volume of sales of mobile gadgets in Germany, 2013 and 2017 (forecast) ... 58
Approximate market value for extended warranties and insurance linked to mobile gadgets in Germany, 2013 and 2017 (forecast) . 59
6.0 MOBILE PHONES 60
Volume of mobile phone subscriptions and subscriptions per capita in Germany, 2009 and 2013 61
Number of individuals owning a mobile phone in Germany and their weighting within the total population, 2009 and 2013 . 62
Comparative length of original warranties offered by manufacturers of mobile phones in Germany, 201463
Manufacturer schemes for extended warranties and insurance linked to mobile phones in Germany: provision rates and operating models, 2014 ... 64
Manufacturer schemes for extended warranties and insurance linked to mobile phones in Germany: unweighted and weighted provider share of partnerships, 2014 ... 65
Retailer schemes for extended warranties and insurance linked to mobile phones in Germany: provision rates and operating models, 2014 ... 66
Retailer schemes for extended warranties and insurance linked to mobile phones in Germany: unweighted and weighted provider share of partnerships, 2014 ... 67
Risk coverage of all schemes for extended warranties and insurance linked to mobile phones in Germany, 2014 .. 68
Approximate market value and policies in force for extended warranties and insurance linked to mobile phones in Germany, 2009 and 2013 .. 69
Volume of mobile phone subscriptions and subscriptions per capita in Germany, 2013 and 2017 (forecast) ... 70
Number of individuals owning a mobile phone in Germany and their weighting within the total population,
2013 and 2017 (forecast) . 71
Approximate market value and policies in force for extended warranties and insurance linked to mobile phones in Germany, 2013 and 2017 (forecast) .. 72

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