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Extended Warranties and Insurance for Mobile and Non-Mobile Consumer Products in Ireland is about the market for extended warranties and insurance sold in conjunction with white goods, brown goods, grey goods, mobile gadgets and mobile phones in Ireland.

The study draws on extensive primary and secondary research covering 67 organisations involved in the production and distribution of mobile and non-mobile consumer products including manufacturers, mainstream mobile network operators, mobile virtual network operators (MVNOs), specialised retailers of consumer electronics, supermarkets and other types of retailer (namely, department stores, DIY outlets, speciality retailers and variety retailers). Hence, it provides a comprehensive overview of this activity across Ireland.

Table Of Contents

Extended Warranties and Insurance for Mobile and Non-Mobile Consumer Products in Ireland
TABLE OF CONTENTS
0.0 EXECUTIVE SUMMARY ... 1
1.0 INTRODUCTION 3
What is this report about? .. 3
Rationale . 3
Evolving distribution channels both favour and compromise extended warranty provision ... 3
Methodology ... 4
Manufacturer and retailer survey ... 4
The survey's scope covers 67 manufacturers and retailers of mobile and non-mobile consumer products . 4
Market data . 4
Distribution channels for retailers ... 5
Definitions ... 6
Extended warranties and insurance .. 6
Extended warranties and insurance linked to consumer products come in a variety of formats… 6
…and are frequently marketed to consumers under alternative titles . 6
Premiums and other revenues ... 6
Operating models ... 7
Weighted shares . 7
PartnerBASEâ„¢ and market data annexe . 7
Finaccord 8
2.0 WHITE GOODS .. 9
Introduction . 9
Underlying market value and volume.. 10
Growth in the value of the Irish white goods market has been very modest in recent years 10
Manufacturers' original warranty length and consumer law... 11
Five-year factory warranties are on offer from several manufacturers of white goods in Ireland . 11
Manufacturer schemes for extended warranties and insurance ... 12
Domestic and General claims several significant partnerships with manufacturers of white goods 12
Retailer schemes for extended warranties and insurance . 14
Half a dozen retailer extended warranty programs are in place for white goods… .. 14
… with four of these managed by the retailers themselves ... 14
Risk coverage of all schemes for extended warranties and insurance . 16
Most schemes provide cover for mechanical or technical breakdown only .. 16
Independent distribution channels .. 16
Generic extended warranty cover is available through a Gold MasterCard issued by one bank . 16
Market value for extended warranties and insurance 17
Market forecasts to 2017 . 18
The white goods market is set to rise in value by nearly EUR 30 million between 2013 and 2017... .. 18
...which will also occasion an increase in the market for associated extended warranties ... 19
3.0 BROWN GOODS.. 20
Introduction ... 20
Underlying market value and volume.. 21
The Irish brown goods market was essentially static between 2009 and 2013 21
Manufacturers' original warranty length and consumer law... 22
Most brown goods manufacturers offer an original warranty lasting just one year ... 22
Manufacturer schemes for extended warranties and insurance ... 23
Extended warranties are available from Apple, Samsung, Sharp, Sony and Toshiba… . 23

Retailer schemes for extended warranties and insurance . 25
… and from Argos, Currys, DID Electrical, Expert, Littlewoods and PC World among retail brands ... 25
Risk coverage of all schemes for extended warranties and insurance . 27
Over a half of extended warranty schemes for brown goods include cover for accidental damage 27
Independent distribution channels .. 27
Market value for extended warranties and insurance 28
Market forecasts to 2017 . 29
The underlying brown goods market will edge up in value in the years leading up to 2017… . 29
...although the related market for extended warranties is forecast to stagnate . 30
4.0 GREY GOODS .. 31
Introduction ... 31
Underlying market value and volume.. 32
Ireland's grey goods market has experienced the same structural change as witnessed in other countries .. 32
Manufacturers' original warranty length and consumer law... 33
Most original warranties are limited to a duration of just one year . 33
Manufacturer schemes for extended warranties and insurance ... 34
Both AmTrust and London General Insurance are used as external partners by manufacturers… 34
Retailer schemes for extended warranties and insurance . 36
… with both AIG and Domestic and General featuring among retailers ... 36
Risk coverage of all schemes for extended warranties and insurance . 38
Most extended warranty programs for grey goods are limited to cover for technical faults .. 38
Independent distribution channels .. 38
Cover for modems is available from one independent provider 38
Market value for extended warranties and insurance 39
Market forecasts to 2017 . 40
A further reduction in the market for grey goods is predicted between 2013 and 2017... 40
…which will cause the associated extended warranty market to diminish too .. 41
5.0 MOBILE GADGETS . 42
Introduction ... 42
Underlying market value and volume.. 43
Ireland's mobile gadget market moved up in value by around EUR 25 million between 2009 and 2013 43
Manufacturers' original warranty length and consumer law... 44
Only one mobile gadget manufacturer offers a guarantee of more than two years from date of purchase . 44
Manufacturer schemes for extended warranties and insurance ... 45
Several manufacturers add externally-sourced insurance cover to internally-managed extended warranties 45
Retailer schemes for extended warranties and insurance . 47
Mobile gadget cover from retailers is organised via two operating models ... 47
Domestic and General leads the field by weighted share of partnerships 47
Risk coverage of all schemes for mobile gadget insurances. 49
Most schemes are focused on breakdown cover rather than protection for insurable risks . 49
Independent distribution channels .. 49
Consumers can acquire mobile gadget cover from several other sources including Blue Insurances 49
Market value for extended warranties and insurance 50
Market forecasts to 2017 . 51
Sales of mobile gadgets could advance by a further EUR 30 million between 2013 and 2017… ... 51
… which will help stabilise the market for mobile gadget extended warranties and insurance 52
6.0 MOBILE PHONES 53
Introduction ... 53
Underlying market volumes . 54
Mobile phone subscriptions in Ireland have exceeded the 5 million threshold… .. 54
... although handset penetration within the total population remains below 80% .. 55
Manufacturers' original warranty length and consumer law... 56

Sony stands out as its factory warranty lasts for three years . 56
Manufacturer schemes for mobile phone insurance .. 57
Mobile phone cover has been organised by three mobile phone manufacturers . 57
Retailer schemes for mobile phone insurance ... 59
Telefónica Insurance underwrites the mobile phone insurance program of O2 on a captive basis… . 59
… but is overtaken by ACE European Group in the weighted analysis of partnerships ... 59
Risk coverage of all schemes for mobile phone insurance ... 61
Availability of cover for airtime abuse, loss and theft is comparatively high .. 61
Independent distribution channels .. 61
Mobilecover Insurance sells directly to consumers as well as via Chill Insurance and Meteor 61
Market value for mobile phone insurance ... 62
Market forecasts to 2017 . 63
Mobile phone subscriptions per capita could reach 1.30 by 2017… . 63
… causing the number of individuals owning mobile phones to move up further… . 64
… and also helping the mobile phone insurance market to increase 65

LIST OF GRAPHICS / TABLES

0.0 EXECUTIVE SUMMARY ... 1
Approximate market value for extended warranties and insurance linked to mobile and non-mobile consumer products in Ireland, 2013 and 2017 (forecast) 2
Approximate market value for extended warranties and insurance linked to mobile and non-mobile consumer products in Ireland, 2009, 2013 and 2017 (forecast) (table) .. 2
1.0 INTRODUCTION 3
Organisations researched in Ireland, segmented by type, 2014 . 4
Retailers researched in Ireland .. 5
segmented by distribution channel, 2014 . 5
2.0 WHITE GOODS .. 9
Value and volume of sales of white goods in Ireland, 2009 and 2013 .. 10
Comparative length of original warranties offered by manufacturers of white goods in Ireland, 2014 11
Manufacturer schemes for extended warranties and insurance linked to white goods in Ireland: provision rates and operating models, 2014 ... 12
Manufacturer schemes for extended warranties and insurance linked to white goods in Ireland: unweighted and weighted provider share of partnerships, 2014 ... 13
Retailer schemes for extended warranties and insurance linked to white goods in Ireland: provision rates and operating models, 2014 14
Retailer schemes for extended warranties and insurance linked to white goods in Ireland unweighted and weighted provider share of partnerships, 2014 .. 15
Risk coverage of all schemes for extended warranties and insurance linked to white goods in Ireland, 2014 .. 16
Approximate market value for extended warranties and insurance linked to white goods in Ireland, 2009 and 2013 ... 17
Value and volume of sales of white goods in Ireland, 2013 and 2017 (forecast) . 18
Approximate market value for extended warranties and insurance linked to white goods in Ireland, 2013 and 2017 (forecast) .. 19
3.0 BROWN GOODS.. 20
Value and volume of sales of brown goods in Ireland, 2009 and 2013 21
Comparative length of original warranties offered by manufacturers of brown goods in Ireland, 2014 .. 22
Manufacturer schemes for extended warranties and insurance linked to brown goods in Ireland: provision rates and operating models, 2014 ... 23
Manufacturer schemes for extended warranties and insurance linked to brown goods in Ireland unweighted and weighted provider share of partnerships, 2014 ... 24
Retailer schemes for extended warranties and insurance linked to brown goods in Ireland: provision rates and operating models, 2014 25
Retailer schemes for extended warranties and insurance linked to brown goods in Ireland: unweighted and weighted provider share of partnerships, 2014 ... 26
Risk coverage of all schemes for extended warranties and insurance linked to brown goods in Ireland, 2014 .. 27
Approximate market value for extended warranties and insurance linked to brown goods in Ireland, 2009 and 2013 ... 28
Value and volume of sales of brown goods in Ireland, 2013 and 2017 (forecast) ... 29
Approximate market value for extended warranties and insurance linked to brown goods in Ireland, 2013 and 2017 (forecast) .. 30
4.0 GREY GOODS .. 31
Value and volume of sales of grey goods in Ireland, 2009 and 2013 ... 32
Comparative length of original warranties offered by manufacturers of grey goods in Ireland, 2014 . 33
Manufacturer schemes for extended warranties and insurance linked to grey goods in Ireland: provision rates and operating models, 2014 ... 34
Manufacturer schemes for extended warranties and insurance linked to grey goods in Ireland: unweighted and weighted provider share of partnerships, 2014 ... 35
Retailer schemes for extended warranties and insurance linked to grey goods in Ireland: provision rates and operating models, 2014 36
Retailer schemes for extended warranties and insurance linked to grey goods in Ireland: unweighted and weighted provider share of partnerships, 2014 .. 37
Risk coverage of all schemes for extended warranties and insurance linked to grey goods in Ireland, 2014 ... 38
Approximate market value for extended warranties and insurance linked to grey goods in Ireland, 2009 and 2013 ... 39
Value and volume of sales of grey goods in Ireland, 2013 and 2017 (forecast) .. 40
Approximate market value for extended warranties and insurance linked to grey goods in Ireland, 2013 and 2017 (forecast) .. 41
5.0 MOBILE GADGETS . 42
Value and volume of sales of mobile gadgets in Ireland, 2009 and 2013 43
Comparative length of original warranties offered by manufacturers of mobile gadgets in Ireland, 2014 .. 44
Manufacturer schemes for extended warranties and insurance linked to mobile gadgets in Ireland: provision rates and operating models, 2014 ... 45
Manufacturer schemes for extended warranties and insurance linked to mobile gadgets in Ireland: unweighted and weighted provider share of partnerships, 2014 ... 46
Retailer schemes for extended warranties and insurance linked to mobile gadgets in Ireland: provision rates and operating models, 2014 ... 47
Retailer schemes for extended warranties and insurance linked to mobile gadgets in Ireland: unweighted and weighted provider share of partnerships, 2014 ... 48
Risk coverage of all schemes for extended warranties and insurance linked to mobile gadgets in Ireland, 2014 .. 49
Approximate market value for extended warranties and insurance linked to mobile gadgets in Ireland, 2009 and 2013 . 50
Value and volume of sales of mobile gadgets in Ireland, 2013 and 2017 (forecast) 51
Approximate market value for extended warranties and insurance linked to mobile gadgets in Ireland, 2013 and 2017 (forecast) . 52
6.0 MOBILE PHONES 53
Volume of mobile phone subscriptions and subscriptions per capita in Ireland, 2009 and 2013 54
Number of individuals owning a mobile phone in Ireland and their weighting within the total population, 2009 and 2013 . 55
Comparative length of original warranties offered by manufacturers of mobile phones in Ireland, 2014 ... 56
Manufacturer schemes for extended warranties and insurance linked to mobile phones in Ireland: provision rates and operating models, 2014 ... 57
Manufacturer schemes for extended warranties and insurance linked to mobile phones in Ireland: unweighted and weighted provider share of partnerships, 2014 ... 58
Retailer schemes for extended warranties and insurance linked to mobile phones in Ireland: provision rates and operating models, 2014 ... 59
Retailer schemes for extended warranties and insurance linked to mobile phones in Ireland: unweighted and weighted provider share of partnerships, 2014 ... 60
Risk coverage of all schemes for extended warranties and insurance linked to mobile phones in Ireland, 2014 .. 61
Approximate market value and policies in force for extended warranties and insurance linked to mobile phones in Ireland, 2009 and 2013 ... 62
Volume of mobile phone subscriptions and subscriptions per capita in Ireland, 2013 and 2017 (forecast)63
Number of individuals owning a mobile phone in Ireland and their weighting within the total population, 2013 and 2017 (forecast) . 64
Approximate market value and policies in force for extended warranties and insurance linked to mobile
phones in Ireland, 2013 and 2017 (forecast) .. 65

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