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Extended Warranties and Insurance for Mobile and Non-Mobile Consumer Products in Italy is about the market for extended warranties and insurance sold in conjunction with white goods, brown goods, grey goods, mobile gadgets and mobile phones in Italy.

The study draws on extensive primary and secondary research covering 125 organisations involved in the production and distribution of mobile and non-mobile consumer products including manufacturers, mainstream mobile network operators, mobile virtual network operators (MVNOs), specialised retailers of consumer electronics, supermarkets and other types of retailer (namely, department stores, DIY outlets, speciality retailers and variety retailers). Hence, it provides a comprehensive overview of this activity across Italy.

Table Of Contents

Extended Warranties and Insurance for Mobile and Non-Mobile Consumer Products in Italy
TABLE OF CONTENTS
0.0 EXECUTIVE SUMMARY ... 1
1.0 INTRODUCTION 3
What is this report about? .. 3
Rationale . 3
Evolving distribution channels both favour and compromise extended warranty provision ... 3
Methodology ... 4
Manufacturer and retailer survey ... 4
The survey's scope covers 125 manufacturers and retailers of mobile and non-mobile consumer products ... 4
Market data . 4
Distribution channels for retailers ... 5
Definitions ... 6
Extended warranties and insurance .. 6
Extended warranties and insurance linked to consumer products come in a variety of formats… 6
…and are frequently marketed to consumers under alternative titles . 6
Premiums and other revenues ... 6
Operating models ... 7
Weighted shares . 7
PartnerBASEâ„¢ and market data annexe . 7
Finaccord 8
2.0 WHITE GOODS .. 9
Introduction . 9
Underlying market value and volume.. 10
The value and volume of sales of white goods in Italy has increased slightly in recent years . 10
Manufacturers' original warranty length and consumer law... 11
The vast majority of manufacturers offer a two-year original warranty for white goods 11
Manufacturer schemes for extended warranties and insurance ... 12
Over a half of manufacturers of white goods surveyed have an extended warranty program in place ... 12
Domestic and General holds the most partnerships in this field 13
Retailer schemes for extended warranties and insurance . 15
Close to 80% of retailers investigated operate an extended warranty scheme for white goods .. 15
External partners are Allianz Global Assistance, Estendo, GARANZIA3 and SPB .. 16
Estendo achieved revenue growth of over 40% in 2013 ... 16
Business Company has begun expanding its extended warranty brand outside of Italy . 16
Risk coverage of all schemes for extended warranties and insurance . 18
A significant proportion of schemes provide cover for accidental damage as well as mechanical failure ... 18
Independent distribution channels .. 18
Independent providers include Covercare (via the CNA) and Estendo . 18
Some payment cards in Italy carry generic extended warranty cover ... 18
Market value for extended warranties and insurance 19
Market forecasts to 2017 . 20
The white goods market is expected to continue its modest growth trajectory up to 2017... 20
... causing a similarly gentle rise in the related market for extended warranties ... 21
3.0 BROWN GOODS.. 22
Introduction ... 22
Underlying market value and volume.. 23
The value of brown goods grew slightly while sales volumes fell between 2009 and 2013 . 23
Manufacturers' original warranty length and consumer law... 24

Two-year original warranties are ubiquitous among manufacturers of brown goods in Italy 24
Manufacturer schemes for extended warranties and insurance ... 25
Manufacturer programs for brown goods in Italy are less common than those for white goods .. 25
Retailer schemes for extended warranties and insurance . 27
More than 70% of retail chains researched selling brown goods promote related extended warranties… . 27
… with the same external partners in evidence as for extended warranties for white goods ... 27
Risk coverage of all schemes for extended warranties and insurance . 29
A half of extended warranty schemes for brown goods include cover for accidental damage . 29
Independent distribution channels .. 29
Market value for extended warranties and insurance 30
Market forecasts to 2017 . 31
By 2017, the brown goods market is forecast to have increased in value by around EUR 200 million… ... 31
…which should simultaneously drive progress in the related market for extended warranties 32
4.0 GREY GOODS .. 33
Introduction ... 33
Underlying market value and volume.. 34
The value of the grey goods market slipped back slightly between 2009 and 2013. 34
Manufacturers' original warranty length and consumer law... 35
Two-year original warranties are the norm among grey goods manufacturers in Italy . 35
Manufacturer schemes for extended warranties and insurance ... 36
15 of the manufacturers investigated run extended warranty schemes… 36
…with AmTrust and London General Insurance as the only identifiable external partners .. 36
Retailer schemes for extended warranties and insurance . 38
Retailers of grey goods in Italy quite commonly sell extended warranties 38
Once again, a quartet of external providers is visible, supplementing internally-managed programs . 38
Risk coverage of all schemes for extended warranties and insurance . 40
Around a half of extended warranty programs for grey goods include cover for accidental damage .. 40
Independent distribution channels .. 40
Market value for extended warranties and insurance 41
Market forecasts to 2017 . 42
The market value for grey goods is forecast to diminish marginally between 2013 and 2017... .. 42
… but higher attachment rates will push up the value of the associated extended warranty market ... 43
5.0 MOBILE GADGETS . 44
Introduction ... 44
Underlying market value and volume.. 45
Italy's mobile gadget market value increased by well over 20% between 2009 and 2013 ... 45
Manufacturers' original warranty length and consumer law... 46
No mobile gadget manufacturers offer a guarantee of longer than two years from date of purchase . 46
Manufacturer schemes for extended warranties and insurance ... 47
Two operating models are visible for manufacturer programs… ... 47
… albeit AIG and London General Insurance are the only external partners used in this sphere ... 47
Retailer schemes for extended warranties and insurance . 49
Most schemes for extended warranties or insurance are run with a single, external partner… ... 49
… among which Estendo and GARANZIA3 claim the most relationships 49
Risk coverage of all schemes for mobile gadget insurances. 51
Cover for accidental damage is often available but insurance for loss and theft is much rarer 51
Independent distribution channels .. 51
BNL's 'BNL Multimedia' policy can be used to insure multiple mobile devices . 51
Market value for extended warranties and insurance 52
Market forecasts to 2017 . 53
Both the value and volume of the mobile gadget market will continue to grow strongly through to 2017... . 53
…with the corresponding extended warranty and insurance market also forecast to increase ... 54
6.0 MOBILE PHONES 55

Introduction ... 55
Underlying market volumes . 56
Mobile phone subscriptions per capita increased from 1.50 to 1.60 between 2009 and 2013... . 56
...meaning that the number of individuals in possession of a mobile phone has also risen . 57
Manufacturers' original warranty length and consumer law... 58
Apple has increased the length of its original guarantee to the standard two-year term .. 58
Manufacturer schemes for mobile phone insurance .. 59
Extended warranty or insurance programs are on offer from three mobile phone manufacturer brands 59
Retailer schemes for mobile phone insurance ... 61
Three out of four non-virtual mobile network operators run a mobile phone insurance program… . 61
… with numerous retailers also doing so 61
Risk coverage of all schemes for mobile phone insurance ... 64
Cover for airtime abuse and loss is entirely absent from the non-independent insurance market… ... 64
Independent distribution channels .. 64
… although one of the four independent providers offers cover for airtime abuse ... 64
Market value for mobile phone insurance ... 65
Market forecasts to 2017 . 66
Mobile phone subscriptions will tick up further between 2013 and 2017… ... 66
… as will the number of individuals owning a mobile handset ... 67
Fairly robust growth is possible in Italy's mobile phone insurance market 68

LIST OF GRAPHICS / TABLES
0.0 EXECUTIVE SUMMARY ... 1
Approximate market value for extended warranties and insurance linked to mobile and non-mobile consumer products in Italy, 2009, 2013 and 2017 (forecast) .. 2
Approximate market value for extended warranties and insurance linked to mobile and non-mobile consumer products in Italy, 2009, 2013 and 2017 (forecast) (table) ... 2
1.0 INTRODUCTION 3
Organisations researched in Italy, segmented by type, 2014.. 4
Retailers in Italy segmented by distribution channel, 2014 .. 5
2.0 WHITE GOODS .. 9
Value and volume of sales of white goods in Italy, 2009 and 2013 .. 10
Comparative length of original warranties offered by manufacturers of white goods in Italy, 2014 11
Manufacturer schemes for extended warranties and insurance linked to white goods in Italy: provision rates and operating models, 2014 ... 12
Manufacturer schemes for extended warranties and insurance linked to white goods in Italy: unweighted and weighted provider share of partnerships, 2014 ... 14
Retailer schemes for extended warranties and insurance linked to white goods in Italy: provision rates and operating models, 2014 ... 15
Retailer schemes for extended warranties and insurance linked to white goods in Italy: unweighted and weighted provider share of partnerships, 2014 .. 17
Risk coverage of all schemes for extended warranties and insurance linked to white goods in Italy, 2014 ... 18
Approximate market value for extended warranties and insurance linked to white goods in Italy, 2009 and 2013 .. 19
Value and volume of sales of white goods in Italy, 2013 and 2017 (forecast) .. 20
Approximate market value for extended warranties and insurance linked to white goods in Italy, 2013 and 2017 (forecast) . 21
3.0 BROWN GOODS.. 22
Value and volume of sales of brown goods in Italy, 2009 and 2013 . 23
Comparative length of original warranties offered by manufacturers of brown goods in Italy, 2014 ... 24
Manufacturer schemes for extended warranties and insurance linked to brown goods in Italy: provision rates and operating models, 2014 ... 25
Manufacturer schemes for extended warranties and insurance linked to brown goods in Italy: unweighted and weighted provider share of partnerships, 2014 ... 26
Retailer schemes for extended warranties and insurance linked to brown goods in Italy: provision rates and operating models, 2014 27
Retailer schemes for extended warranties and insurance linked to brown goods in Italy: unweighted and weighted provider share of partnerships, 2014 .. 28
Risk coverage of all schemes for extended warranties and insurance linked to brown goods in Italy, 2014 ... 29
Approximate market value for extended warranties and insurance linked to brown goods in Italy, 2009 and 2013 .. 30
Value and volume of sales of brown goods in Italy, 2013 and 2017 (forecast) 31
Approximate market value for extended warranties and insurance linked to brown goods in Italy, 2013 and 2017 (forecast) . 32
4.0 GREY GOODS .. 33
Value and volume of sales of grey goods in Italy, 2009 and 2013 34
Comparative length of original warranties offered by manufacturers of grey goods in Italy, 2014 .. 35
Manufacturer schemes for extended warranties and insurance linked to grey goods in Italy: provision rates and operating models, 2014 ... 36
Manufacturer schemes for extended warranties and insurance linked to grey goods in Italy: unweighted and weighted provider share of partnerships, 2014 ... 37
Retailer schemes for extended warranties and insurance linked to grey goods in Italy: provision rates and operating models, 2014 ... 38
Retailer schemes for extended warranties and insurance linked to grey goods in Italy: unweighted and weighted provider share of partnerships, 2014 .. 39
Risk coverage of all schemes for extended warranties and insurance linked to grey goods in Italy, 2014 40
Approximate market value for extended warranties and insurance linked to grey goods in Italy, 2009 and 2013 .. 41
Value and volume of sales of grey goods in Italy, 2013 and 2017 (forecast) ... 42
Approximate market value for extended warranties and insurance linked to grey goods in Italy, 2013 and 2017 (forecast) . 43
5.0 MOBILE GADGETS . 44
Value and volume of sales of mobile gadgets in Italy, 2009 and 2013 . 45
Comparative length of original warranties offered by manufacturers of mobile gadgets in Italy, 2014 ... 46
Manufacturer schemes for extended warranties and insurance linked to mobile gadgets in Italy: provision rates and operating models, 2014 ... 47
Manufacturer schemes for extended warranties and insurance linked to mobile gadgets in Italy: unweighted and weighted provider share of partnerships, 2014 ... 48
Retailer schemes for extended warranties and insurance linked to mobile gadgets in Italy: provision rates and operating models, 2014 49
Retailer schemes for extended warranties and insurance linked to mobile gadgets in Italy: unweighted and weighted provider share of partnerships, 2014 .. 50
Risk coverage of all schemes for extended warranties and insurance linked to mobile gadgets in Italy, 2014 .. 51
Approximate market value for extended warranties and insurance linked to mobile gadgets in Italy, 2009 and 2013 ... 52
Value and volume of sales of mobile gadgets in Italy, 2013 and 2017 (forecast) 53
Approximate market value for extended warranties and insurance linked to mobile gadgets in Italy, 2013 and 2017 (forecast) .. 54
6.0 MOBILE PHONES 55
Volume of mobile phone subscriptions and subscriptions per capita in Italy, 2009 and 2013 . 56
Number of individuals owning a mobile phone in Italy and their weighting within the total population, 2009 and 2013 ... 57
Comparative length of original warranties offered by manufacturers of mobile phones in Italy, 2014 58
Manufacturer schemes for extended warranties and insurance linked to mobile phones in Italy: provision rates and operating models, 2014 ... 59
Manufacturer schemes for extended warranties and insurance linked to mobile phones in Italy: unweighted and weighted provider share of partnerships, 2014 ... 60
Retailer schemes for extended warranties and insurance linked to mobile phones in Italy: provision rates and operating models, 2014 61
Retailer schemes for extended warranties and insurance linked to mobile phones in Italy: unweighted and weighted provider share of partnerships, 2014 .. 63
Risk coverage of all schemes for extended warranties and insurance linked to mobile phones in Italy, 2014 .. 64
Approximate market value and policies in force for extended warranties and insurance linked to mobile phones in Italy, 2009 and 2013 ... 65
Volume of mobile phone subscriptions and subscriptions per capita in Italy, 2013 and 2017 (forecast) 66
Number of individuals owning a mobile phone in Italy and their weighting within the total population, 2013 and 2017 (forecast) .. 67
Approximate market value and policies in force for extended warranties and insurance linked to mobile phones in Italy, 2013 and 2017 (forecast) .. 68

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