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Extended Warranties and Insurance for Mobile and Non-Mobile Consumer Products in Norway is about the market for extended warranties and insurance sold in conjunction with white goods, brown goods, grey goods, mobile gadgets and mobile phones in Norway.

The study draws on extensive primary and secondary research covering 63 organisations involved in the production and distribution of mobile and non-mobile consumer products including manufacturers, mainstream mobile network operators, mobile virtual network operators (MVNOs), specialised retailers of consumer electronics, supermarkets and other types of retailer (namely, department stores, DIY outlets, speciality retailers and variety retailers). Hence, it provides a comprehensive overview of this activity across Norway.

Table Of Contents

Extended Warranties and Insurance for Mobile and Non-Mobile Consumer Products in Norway
TABLE OF CONTENTS
0.0 EXECUTIVE SUMMARY ... 1
1.0 INTRODUCTION 3
What is this report about? .. 3
Rationale . 3
Evolving distribution channels both favour and compromise extended warranty provision ... 3
Methodology ... 4
Manufacturer and retailer survey ... 4
The survey's scope covers 63 manufacturers and retailers of mobile and non-mobile consumer products . 4
Market data . 4
Distribution channels for retailers ... 5
Definitions ... 6
Extended warranties and insurance .. 6
Extended warranties and insurance linked to consumer products come in a variety of formats… 6
…and are frequently marketed to consumers under alternative titles . 6
Premiums and other revenues ... 6
Operating models ... 7
Weighted shares . 7
PartnerBASEâ„¢ and market data annexe . 7
Finaccord 8
2.0 WHITE GOODS .. 9
Introduction . 9
Underlying market value and volume.. 10
Norway's white goods market rose by 6.3% in terms of the volume of items sold between 2009 and 2013 .. 10
Manufacturers' original warranty length and consumer law... 11
Norwegian consumers benefit from greater legal protection than that in place in EU countries .. 11
Manufacturer schemes for extended warranties and insurance ... 12
Most manufacturers of white goods in Norway do not promote extended warranties… .. 12
Retailer schemes for extended warranties and insurance . 13
… although the reverse applies to retailers 13
Moderna Försäkringar and Vardia Forsikring each claim two retailer partnerships .. 13
Risk coverage of all schemes for extended warranties and insurance . 15
All schemes provide cover for technical breakdown and accidental damage ... 15
Independent distribution channels .. 15
Market value for extended warranties and insurance 16
Market forecasts to 2017 . 17
Norway's white goods market will make further steady progress between 2013 and 2017... .. 17
... generating a modest increase in the value of the associated extended warranty market 18
3.0 BROWN GOODS.. 19
Introduction ... 19
Underlying market value and volume.. 20
Both the value and volume of sales of brown goods moved up between 2009 and 2013 ... 20
Manufacturers' original warranty length and consumer law... 21
A half of manufacturers of brown goods offer a two-year original warranty in Norway… . 21
Manufacturer schemes for extended warranties and insurance ... 22
… and several have introduced extended warranty programs .. 22
Retailer schemes for extended warranties and insurance . 24

Four external providers are apparent in the analysis of retailer schemes . 24
Risk coverage of all schemes for extended warranties and insurance . 26
Most extended warranty schemes for brown goods include cover for accidental damage .. 26
Independent distribution channels .. 26
Market value for extended warranties and insurance 27
Market forecasts to 2017 . 28
By 2017, expenditure on brown goods by Norwegian consumers is predicted to exceed NOK 7.5 billion . 28
The value of the extended warranty market will also rise, but only by a small amount 29
4.0 GREY GOODS .. 30
Introduction ... 30
Underlying market value and volume.. 31
The value of the grey goods market retreated between 2009 and 2013... 31
Manufacturers' original warranty length and consumer law... 32
Acer and Brother both offer three-year original warranties for grey goods in Norway .. 32
Manufacturer schemes for extended warranties and insurance ... 33
Extended warranties are on offer from a clear majority of manufacturers investigated… 33
...with AmTrust and London General Insurance active as external providers for four of them . 33
Retailer schemes for extended warranties and insurance . 35
Moderna Försäkringar leads the field by weighted share of partnerships . 35
Risk coverage of all schemes for extended warranties and insurance . 37
Most extended warranty programs for grey goods include cover for accidental damage 37
Independent distribution channels .. 37
Market value for extended warranties and insurance 38
Market forecasts to 2017 . 39
Between 2013 and 2017, the underlying grey goods market is likely to diminish further… . 39
…which will bring about another fall in the related extended warranty market . 40
5.0 MOBILE GADGETS . 41
Introduction ... 41
Underlying market value and volume.. 42
Norway's mobile gadget market value exceeded NOK 5 billion in 2013 ... 42
Manufacturers' original warranty length and consumer law... 43
No mobile gadget manufacturer offers a guarantee of longer than two years .. 43
Manufacturer schemes for extended warranties and insurance ... 44
Most manufacturers with extended warranty programs manage these on a purely internal basis… .. 44
Retailer schemes for extended warranties and insurance . 46
… although retailers generally opt to utilise external partners ... 46
Gjensidige Forsikring claims a key relationship in this field 46
Risk coverage of all schemes for mobile gadget insurances. 48
Theft is covered in a few cases but loss in none at all ... 48
Independent distribution channels .. 48
Market value for extended warranties and insurance 49
Market forecasts to 2017 . 50
By 2017, Norwegian consumers will buy around 500,000 more mobile gadgets than they did in 2013… .. 50
… which means that there may be a resumption of growth in the mobile gadget insurance market ... 51
6.0 MOBILE PHONES 52
Introduction ... 52
Underlying market volumes . 53
Mobile phone subscriptions per capita advanced from 1.11 in 2009 to 1.16 in 2013... 53
...meaning that the number mobile handset owners has also increased .. 54
Manufacturers' original warranty length and consumer law... 55
Manufacturer original guarantees last either one or two years in Norway 55
Manufacturer schemes for mobile phone insurance .. 56

Apple is unique in Norway in making an extended warranty available to its customers ... 56
Retailer schemes for mobile phone insurance ... 57
Some mobile network operators are running mobile phone insurance programs… 57
… with Mondux Assurance running two of these, using two separate underwriters for this purpose .. 57
Six other competitors are also in evidence . 57
Risk coverage of all schemes for mobile phone insurance ... 59
Cover for accidental damage is more commonly available than cover for technical failure . 59
Independent distribution channels .. 59
Market value for mobile phone insurance ... 60
Market forecasts to 2017 . 61
The number of mobile phone subscriptions will probably carry on growing… .. 61
… as will the number of individuals in possession of a mobile phone ... 62
An increase of just 0.5% in the overall take-up rate would cause a significant rise in the total market value .. 63
LIST OF GRAPHICS / TABLES
0.0 EXECUTIVE SUMMARY ... 1
Approximate market value for extended warranties and insurance linked to mobile and non-mobile consumer products in Norway, 2013 and 2017 (forecast) ... 2
Approximate market value for extended warranties and insurance linked to mobile and non-mobile consumer products in Norway, 2009, 2013 and 2017 (forecast) (table) . 2
1.0 INTRODUCTION 3
Organisations researched in Norway, segmented by type, 2014 ... 4
Retailers researched in Norway 5
segmented by distribution channel, 2014 . 5
2.0 WHITE GOODS .. 9
Value and volume of sales of white goods in Norway, 2009 and 2013 10
Comparative length of original warranties offered by manufacturers of white goods in Norway, 2014 .. 11
Manufacturer schemes for extended warranties and insurance linked to white goods in Norway: provision rates and operating models, 2014 ... 12
Retailer schemes for extended warranties and insurance linked to white goods in Norway: provision rates and operating models, 2014 13
Retailer schemes for extended warranties and insurance linked to white goods in Norway: unweighted and weighted provider share of partnerships, 2014 ... 14
Risk coverage of all schemes for extended warranties and insurance linked to white goods in Norway, 2014 .. 15
Approximate market value for extended warranties and insurance linked to white goods in Norway, 2009 and 2013 ... 16
Value and volume of sales of white goods in Norway, 2013 and 2017 (forecast) 17
Approximate market value for extended warranties and insurance linked to white goods in Norway, 2013 and 2017 (forecast) .. 18
3.0 BROWN GOODS.. 19
Value and volume of sales of brown goods in Norway, 2009 and 2013 ... 20
Comparative length of original warranties offered by manufacturers of brown goods in Norway, 2014 . 21
Manufacturer schemes for extended warranties and insurance linked to brown goods in Norway: provision rates and operating models, 2014 ... 22
Manufacturer schemes for extended warranties and insurance linked to brown goods in Norway: unweighted and weighted provider share of partnerships, 2014 ... 23
Retailer schemes for extended warranties and insurance linked to brown goods in Norway: provision rates and operating models, 2014 24
Retailer schemes for extended warranties and insurance linked to brown goods in Norway: unweighted and weighted provider share of partnerships, 2014 ... 25
Risk coverage of all schemes for extended warranties and insurance linked to brown goods in Norway, 2014 .. 26
Approximate market value for extended warranties and insurance linked to brown goods in Norway, 2009 and 2013 ... 27
Value and volume of sales of brown goods in Norway, 2013 and 2017 (forecast) .. 28
Approximate market value for extended warranties and insurance linked to brown goods in Norway, 2013 and 2017 (forecast) .. 29
4.0 GREY GOODS .. 30
Value and volume of sales of grey goods in Norway, 2009 and 2013 .. 31
Comparative length of original warranties offered by manufacturers of grey goods in Norway, 2014 32
Manufacturer schemes for extended warranties and insurance linked to grey goods in Norway: provision rates and operating models, 2014 ... 33

Manufacturer schemes for extended warranties and insurance linked to grey goods in Norway: unweighted and weighted provider share of partnerships, 2014 ... 34
Retailer schemes for extended warranties and insurance linked to grey goods in Norway: provision rates and operating models, 2014 35
Retailer schemes for extended warranties and insurance linked to grey goods in Norway: unweighted and weighted provider share of partnerships, 2014 .. 36
Risk coverage of all schemes for extended warranties and insurance linked to grey goods in Norway, 2014 .. 37
Approximate market value for extended warranties and insurance linked to grey goods in Norway, 2009 and 2013 ... 38
Value and volume of sales of grey goods in Norway, 2013 and 2017 (forecast) . 39
Approximate market value for extended warranties and insurance linked to grey goods in Norway, 2013 and 2017 (forecast) .. 40
5.0 MOBILE GADGETS . 41
Value and volume of sales of mobile gadgets in Norway, 2009 and 2013 ... 42
Comparative length of original warranties offered by manufacturers of mobile gadgets in Norway, 2014 . 43
Manufacturer schemes for extended warranties and insurance linked to mobile gadgets in Norway: provision rates and operating models, 2014 ... 44
Manufacturer schemes for extended warranties and insurance linked to mobile gadgets in Norway: unweighted and weighted provider share of partnerships, 2014 ... 45
Retailer schemes for extended warranties and insurance linked to mobile gadgets in Norway: provision rates and operating models, 2014 ... 46
Retailer schemes for extended warranties and insurance linked to mobile gadgets in Norway: unweighted and weighted provider share of partnerships, 2014 ... 47
Risk coverage of all schemes for extended warranties and insurance linked to mobile gadgets in Norway, 2014 .. 48
Approximate market value for extended warranties and insurance linked to mobile gadgets in Norway, 2009 and 2013 . 49
Value and volume of sales of mobile gadgets in Norway, 2013 and 2017 (forecast) .. 50
Approximate market value for extended warranties and insurance linked to mobile gadgets in Norway, 2013 and 2017 (forecast) . 51
6.0 MOBILE PHONES 52
Volume of mobile phone subscriptions and subscriptions per capita in Norway, 2009 and 2013 .. 53
Number of individuals owning a mobile phone in Norway and their weighting within the total population, 2009 and 2013 . 54
Comparative length of original warranties offered by manufacturers of mobile phones in Norway, 2014 .. 55
Manufacturer schemes for extended warranties and insurance linked to mobile phones in Norway: provision rates and operating models, 2014 ... 56
Retailer schemes for extended warranties and insurance linked to mobile phones in Norway: provision rates and operating models, 2014 ... 57
Retailer schemes for extended warranties and insurance linked to mobile phones in Norway: unweighted and weighted provider share of partnerships, 2014 ... 58
Risk coverage of all schemes for extended warranties and insurance linked to mobile phones in Norway, 2014 .. 59
Approximate market value for extended warranties and insurance linked to mobile phones in Norway, 2009 and 2013 . 60
Volume of mobile phone subscriptions and subscriptions per capita in Norway, 2013 and 2017 (forecast) ... 61
Number of individuals owning a mobile phone in Norway and their weighting within the total population, 2013 and 2017 (forecast) . 62
Approximate market value and policies in force for extended warranties and insurance linked to mobile phones in Norway, 2013 and 2017 (forecast) 63

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