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Extended Warranties and Insurance for Mobile and Non-Mobile Consumer Products in Poland is about the market for extended warranties and insurance sold in conjunction with white goods, brown goods, grey goods, mobile gadgets and mobile phones in Poland.

The study draws on extensive primary and secondary research covering 103 organisations involved in the production and distribution of mobile and non-mobile consumer products including manufacturers, mainstream mobile network operators, mobile virtual network operators (MVNOs), specialised retailers of consumer electronics, supermarkets and other types of retailer (namely, department stores, DIY outlets, speciality retailers and variety retailers). Hence, it provides a comprehensive overview of this activity across Poland.

Table Of Contents

Extended Warranties and Insurance for Mobile and Non-Mobile Consumer Products in Poland
TABLE OF CONTENTS
0.0 EXECUTIVE SUMMARY ... 1
1.0 INTRODUCTION 3
What is this report about? .. 3
Rationale . 3
Evolving distribution channels both favour and compromise extended warranty provision ... 3
Methodology ... 4
Manufacturer and retailer survey ... 4
The survey's scope covers 103 manufacturers and retailers of mobile and non-mobile consumer products ... 4
Market data . 4
Distribution channels for retailers ... 5
Definitions ... 6
Extended warranties and insurance .. 6
Extended warranties and insurance linked to consumer products come in a variety of formats… 6
…and are frequently marketed to consumers under alternative titles . 6
Premiums and other revenues ... 6
Operating models ... 7
Weighted shares . 7
PartnerBASEâ„¢ and market data annexe . 7
Finaccord 8
2.0 WHITE GOODS .. 9
Introduction . 9
Underlying market value and volume.. 10
The Polish white goods market has experienced relatively strong growth in recent years .. 10
Manufacturers' original warranty length and consumer law... 11
Provision of two-year original warranties is universal among manufacturers of white goods in Poland .. 11
Manufacturer schemes for extended warranties and insurance ... 12
Indesit, Samsung and Whirlpool all run extended warranty programs for white goods 12
Retailer schemes for extended warranties and insurance . 14
Far more retailers than manufacturers offer extended warranties for white goods in Poland... ... 14
...with a broad range of insurers involved in backing these schemes ... 15
Ergo Hestia claims the most retailer partnerships… .. 15
… followed by Europ Assistance and Warta… .. 15
… with three other insurers and one broker (SPB Polska) also involved in this arena . 15
Risk coverage of all schemes for extended warranties and insurance . 17
Most policies for white goods cover accidental damage as well as technical faults . 17
Independent distribution channels .. 17
Market value for extended warranties and insurance 18
Market forecasts to 2017 . 19
Further growth is predicted for the white goods market through to 2017… .. 19
...which will help to boost the related market for extended warranties... 20
3.0 BROWN GOODS.. 21
Introduction ... 21
Underlying market value and volume.. 22
In terms of its value, the Polish market for brown goods was virtually static between 2013 and 2017 22
Manufacturers' original warranty length and consumer law... 23
Almost all manufacturers of brown goods offer a two-year original warranty 23

Manufacturer schemes for extended warranties and insurance ... 24
Extended warranties for brown goods are on offer from a handful of manufacturers ... 24
Retailer schemes for extended warranties and insurance . 26
The vast majority of retailer programs have been set up with a single, external insurance company… . 26
... Ergo Hestia comfortably the leader by both unweighted and weighted share of partnerships . 26
Risk coverage of all schemes for extended warranties and insurance . 28
Cover for accidental damage is commonly embedded in extended warranties for brown goods 28
Independent distribution channels .. 28
Market value for extended warranties and insurance 29
Market forecasts to 2017 . 30
Poland's market for brown goods is forecast to rise gently between 2013 and 2017... 30
… helping to support the extended warranty market in spite of a slight fall in take-up rates 31
4.0 GREY GOODS .. 32
Introduction ... 32
Underlying market value and volume.. 33
Between 2009 and 2013, the value of the Polish grey goods market slipped back somewhat ... 33
Manufacturers' original warranty length and consumer law... 34
Most manufacturers of grey goods in Poland offer an original guarantee lasting two or three years ... 34
Manufacturer schemes for extended warranties and insurance ... 35
Extended warranties are available from two thirds of manufacturers surveyed… 35
...with London General Insurance used as underwriter by three of these . 35
Retailer schemes for extended warranties and insurance . 37
Over a half of retailers of grey goods promote an extended warranty scheme… . 37
… with partnerships mainly the same as those for extended warranties for white and brown goods .. 37
Risk coverage of all schemes for extended warranties and insurance . 39
A majority of extended warranty schemes include cover for accidental damage . 39
Independent distribution channels .. 39
Market value for extended warranties and insurance 40
Market forecasts to 2017 . 41
The value of the market for grey goods will reduce further between 2013 and 2017... 41
…generating a similar fall in the related extended warranty market .. 42
5.0 MOBILE GADGETS . 43
Introduction ... 43
Underlying market value and volume.. 44
Both the value and volume of mobile gadget sales moved up at a healthy rate from 2009 to 2013 44
Manufacturers' original warranty length and consumer law... 45
Three-year original guarantees are on offer from two of the 20 manufacturers researched… 45
Manufacturer schemes for extended warranties and insurance ... 46
… and 12 promote extended warranties…. 46
...which are mainly organised on a purely internal basis 46
Retailer schemes for extended warranties and insurance . 48
Most initiatives are organised in conjunction with a single, external partner . 48
By both unweighted and weighted share of partnerships, Ergo Hestia is the most prominent partner 49
All four non-virtual mobile network operators are also distributors of mobile gadget cover… .. 49
… which accords prominence to their partners in this sphere ... 49
Risk coverage of all schemes for mobile gadget insurance .. 51
Cover for accidental damage and theft (but not loss) is usually included in mobile gadget policies 51
Independent distribution channels .. 51
Market value for extended warranties and insurance 52
Market forecasts to 2017 . 54
The value of the Polish mobile gadget market could rise by almost PLN 2.4 billion between 2013 and 2017 54
Growth in the number of schemes in Poland means that this country bucks the wider European trend . 55
6.0 MOBILE PHONES 56

Introduction ... 56
Underlying market volumes . 57
There were 12.5 million more mobile phone subscriptions at the end of 2013 than at the end of 2009… .. 57
...meaning that the number of individuals in possession of a mobile phone has also risen somewhat ... 58
Manufacturers' original warranty length and consumer law... 59
Most manufacturers of mobile phones offer an original warranty lasting two years . 59
Manufacturer schemes for mobile phone insurance .. 60
Acer, Apple, Asus and Samsung are the manufacturers with extended warranty or insurance programs . 60
Retailer schemes for mobile phone insurance ... 62
Just under half of mobile phone retailers offer extended warranties or insurance… 62
… with arrangements in this field almost identical to those for mobile gadget cover 62
Risk coverage of all schemes for mobile phone insurance ... 64
A handful of schemes afford protection in the event of fraudulent usage.. 64
Independent distribution channels .. 64
Market value for mobile phone insurance ... 65
Market forecasts to 2017 . 66
A declining population may depress growth in mobile phone subscriptions… . 66
...although the mobile handset penetration rate among consumers will still increase .. 67
A further substantial rise in the value of the mobile phone insurance market is predicted for 2017 . 68

LIST OF GRAPHICS / TABLES
0.0 EXECUTIVE SUMMARY ... 1
Approximate market value for extended warranties and insurance linked to mobile and non-mobile consumer products in Poland, 2009, 2013 and 2017 (forecast) . 2
Approximate market value for extended warranties and insurance linked to mobile and non-mobile consumer products in Poland, 2009, 2013 and 2017 (forecast) (table) .. 2
1.0 INTRODUCTION 3
Organisations researched in Poland, segmented by type, 2014 . 4
Retailers researched in Poland segmented by distribution channel, 2014 . 5
2.0 WHITE GOODS .. 9
Value and volume of sales of white goods in Poland, 2009 and 2013 . 10
Comparative length of original warranties offered by manufacturers of white goods in Poland, 2014 ... 11
Manufacturer schemes for extended warranties and insurance linked to white goods in Poland: provision rates and operating models, 2014 ... 12
Manufacturer schemes for extended warranties and insurance linked to white goods in Poland: unweighted and weighted provider share of partnerships, 2014 ... 13
Retailer schemes for extended warranties and insurance linked to white goods in Poland: provision rates and operating models, 2014 14
Retailer schemes for extended warranties and insurance linked to white goods in Poland: unweighted and weighted provider share of partnerships, 2014 .. 16
Risk coverage of all schemes for extended warranties and insurance linked to white goods in Poland, 2014 .. 17
Approximate market value for extended warranties and insurance linked to white goods in Poland, 2009 and 2013 ... 18
Value and volume of sales of white goods in Poland, 2013 and 2017 (forecast) . 19
Approximate market value for extended warranties and insurance linked to white goods in Poland, 2013 and 2017 (forecast) .. 20
3.0 BROWN GOODS.. 21
Value and volume of sales of brown goods in Poland, 2009 and 2013 22
Comparative length of original warranties offered by manufacturers of brown goods in Poland, 2014 .. 23
Manufacturer schemes for extended warranties and insurance linked to brown goods in Poland: provision rates and operating models, 2014 ... 24
Manufacturer schemes for extended warranties and insurance linked to brown goods in Poland: unweighted and weighted provider share of partnerships, 2014 ... 25
Retailer schemes for extended warranties and insurance linked to brown goods in Poland: provision rates and operating models, 2014 26
Retailer schemes for extended warranties and insurance linked to brown goods in Poland: unweighted and weighted provider share of partnerships, 2014 ... 27
Risk coverage of all schemes for extended warranties and insurance linked to brown goods in Poland, 2014 .. 28
Approximate market value for extended warranties and insurance linked to brown goods in Poland, 2009 and 2013 ... 29
Value and volume of sales of brown goods in Poland, 2013 and 2017 (forecast) ... 30
Approximate market value for extended warranties and insurance linked to brown goods in Poland, 2013 and 2017 (forecast) .. 31
4.0 GREY GOODS .. 32
Value and volume of sales of grey goods in Poland, 2009 and 2013 ... 33
Comparative length of original warranties offered by manufacturers of grey goods in Poland, 2014 . 34
Manufacturer schemes for extended warranties and insurance linked to grey goods in Poland: provision rates and operating models, 2014 ... 35

Manufacturer schemes for extended warranties and insurance linked to grey goods in Poland: unweighted and weighted provider share of partnerships, 2014 ... 36
Retailer schemes for extended warranties and insurance linked to grey goods in Poland: provision rates and operating models, 2014 37
Retailer schemes for extended warranties and insurance linked to grey goods in Poland unweighted and weighted provider share of partnerships, 2014 .. 38
Risk coverage of all schemes for extended warranties and insurance linked to grey goods in Poland, 2014 ... 39
Approximate market value for extended warranties and insurance linked to grey goods in Poland, 2009 and 2013 ... 40
Value and volume of sales of grey goods in Poland, 2013 and 2017 (forecast) .. 41
Approximate market value for extended warranties and insurance linked to grey goods in Poland, 2013 and 2017 (forecast) .. 42
5.0 MOBILE GADGETS . 43
Value and volume of sales of mobile gadgets in Poland, 2009 and 2013 44
Comparative length of original warranties offered by manufacturers of mobile gadgets in Poland, 2014 .. 45
Manufacturer schemes for extended warranties and insurance linked to mobile gadgets in Poland: provision rates and operating models, 2014 ... 46
Manufacturer schemes for extended warranties and insurance linked to mobile gadgets in Poland: unweighted and weighted provider share of partnerships, 2014 ... 47
Retailer schemes for extended warranties and insurance linked to mobile gadgets in Poland: provision rates and operating models, 2014 ... 48
Retailer schemes for extended warranties and insurance linked to mobile gadgets in Poland: unweighted and weighted provider share of partnerships, 2014 ... 50
Risk coverage of all schemes for extended warranties and insurance linked to mobile gadgets in Poland, 2014 .. 51
Approximate market value for extended warranties and insurance linked to mobile gadgets in Poland, 2009 and 2013 . 53
Value and volume of sales of mobile gadgets in Poland, 2013 and 2017 (forecast) ... 54
Approximate market value for extended warranties and insurance linked to mobile gadgets in Poland, 2013 and 2017 (forecast) . 55
6.0 MOBILE PHONES 56
Volume of mobile phone subscriptions and subscriptions per capita in Poland, 2009 and 2013 57
Number of individuals owning a mobile phone in Poland and their weighting within the total population, 2009 and 2013 . 58
Comparative length of original warranties offered by manufacturers of mobile phones in Poland, 2014 ... 59
Manufacturer schemes for extended warranties and insurance linked to mobile phones in Poland: provision rates and operating models, 2014 ... 60
Manufacturer schemes for extended warranties and insurance linked to mobile phones in Poland: unweighted and weighted provider share of partnerships, 2014 ... 61
Retailer schemes for extended warranties and insurance linked to mobile phones in Poland: provision rates and operating models, 2014 ... 62
Retailer schemes for extended warranties and insurance linked to mobile phones in Poland: unweighted and weighted provider share of partnerships, 2014 ... 63
Risk coverage of all schemes for extended warranties and insurance linked to mobile phones in Poland, 2014 .. 64
Approximate market value and policies in force for extended warranties and insurance linked to mobile phones in Poland, 2009 and 2013 .. 65
Volume of mobile phone subscriptions and subscriptions per capita in Poland, 2013 and 2017 (forecast) ... 66
Number of individuals owning a mobile phone in Poland and their weighting within the total population, 2013 and 2017 (forecast) . 67
Forecast market value and policies in force for extended warranties and insurance linked to mobile phones in Poland, 2013 and 2017 .. 68

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